Manager CRM & Direct Marketing

At we believe our associates should be seen valued and celebrated. We support the advancement of our associates by harnessing their unique contributions to grow and improve and our success is guided by a culture that values keeping it simple and making it matter. is an equal opportunity employer and is committed to providing an inclusive and professional workplace free from discrimination and harassment. All employment decisions at are based solely upon business needs job requirements and individual qualifications without regard to race color religion sex pregnancy and pregnancy related conditions gender identity gender expression national origin sexual orientation sexual and reproductive health decisions age marital status disability genetic information military or veteran status or any other legally protected provides reasonable accommodation to qualified individuals in accordance with applicable laws. If you need to inquire about an accommodation to assist with completing the application process please email.

The Manager CRM & Direct Marketing leads the strategic planning and execution of customer marketing programs across catalog direct mail and phone channels. This role is responsible for developing segmentation strategies optimizing contact plans managing campaign operations and analyzing performance to drive customer retention reactivation and acquisition across both Direct and Retail channels. The ideal candidate is comfortable both diving into the details and connecting the dots to shape overall strategy.

• Audience & Segmentation
  • Develop and manage audience segmentation strategies to ensure targeted relevant and personalized communications across catalog direct mail and phone campaigns.
  • Optimize circulation depth audience mix and format selection to balance top-line growth and profitability.
  • Partner with Store Operations on customer outreach initiatives ensuring alignment on timing targeting and messaging.
  • Oversee print-on-demand audience selections and analyze results.

• Contact Strategy & Incrementality
  • Lead the creation and execution of customer circulation and direct mail plans managing to defined financial objectives and P&L targets.
  • Design and execute multi-variable test plans to evaluate contact frequency offer strategies and creative treatments.
  • Leverage statistical model scores and customer insights to refine targeting and improve response rates.
  • Design and execute incrementality testing ensuring accurate attribution and matchback methodologies.

• Analysis & Reporting
  • Develop and maintain robust reporting frameworks and dashboards that measure campaign effectiveness and ROI.
  • Build and manage test and control segments to evaluate short- and long-term performance at a net contribution level.
  • Maintain house file and prospect results databases analyzing performance by segment list and offer to inform future campaign strategies.
  • Synthesize findings into actionable insights and present recommendations to senior leadership and cross-functional partners.

• Operational Execution & Vendor Management
  • Manage all aspects of campaign setup including audience delivery print and bind instructions coupon code requests and offer accuracy.
  • Oversee key external partnerships including merge-purge vendor print vendors statisticians/modeling partners and catalog request fulfillment house.
  • Ensure timely and accurate campaign setup and delivery across all vendor tools and systems.
  • Partner closely with internal Print Production Creative and Finance teams to ensure flawless campaign execution.

Benefits Tailored for You.

• Bonus eligible and flexible hybrid work arrangements.
• 401(k) retirement plan with discretionary match and tuition reimbursement.
• Medical dental vision company paid LTD/STD and generous amount of paid time off.
• Office includes amenities such as a café fitness center free parking and Red Line shuttle.
• Generous associate discount; group discounts on auto pet and homeowner insurance.
• Discount Marketplace for travel consumer products food auto buying etc.
• Associate resource groups.

• Proven expertise in catalog and direct mail audience segmentation circulation planning and campaign analytics
• Proficiency with Direct Marketing financials and profit and loss calculations is required
• Strong analytical and problem-solving skills
• Statistically valid testing methodologies experience is required
• Strong communication and collaboration skills; able to translate complex data into clear business implications
• Excellent attention to detail with the ability to manage multiple priorities in a fast-paced environment.
• Collaborative team player with experience managing relationships across internal stakeholders and external marketing partners
• High energy positive can do attitude and self motivated
• High degree of organization accuracy and flexibility; detail oriented
• Strategic thinker who also enjoys diving into data and operational details

Education and Experience

• 4-year bachelors degree in Marketing or Business or Quantitative discipline required
• Degree in statistics mathematics or economics preferred.
• 6 years experience in Direct Marketing/Multi Channel Industry encompassing Direct Mail circulation required
• Strong aptitude in MS Office tools especially advanced Excel Word and PowerPoint is required
• Knowledge of Unica is a plus
• SQL knowledge is a plus

The above statements are intended to describe the general nature and level of work being performed by associates assigned to this job. They are not intended to be an exhaustive list of all responsibilities duties and skills required of this position.

At were redefining what it means to dress and live with ease. As a women-led Boston-based lifestyle brand with 200 stores nationwide we design thoughtful inspired apparel and accessories that celebrate the totality of all women. Were entering an exciting chapter of growth expanding our footprint reaching new customers and deepening long-standing relationships. Were seeking bold thinkers and doers to join us. With competitive pay and benefits a supportive culture and the chance to make a real impact this is more than a job its an opportunity to bring our ethos keep it simple make it matter to life in new and inspiring ways.