(USA) Senior Manager of Marketing Intelligence – Walmart Connect
Share
Job Location:
Hoboken, NJ - USA
Monthly Salary:
$ 96000 - 186000
Posted on:
19 hours ago
Vacancies:
1 Vacancy
Job Summary
Position Summary...
What youll do...
Senior Manager of Marketing Intelligence Walmart Connect About Walmart Connect Walmart Connect is the closed-loop media business of the worlds largest retailer. Our mission is to connect brands more meaningfully in customers lives through omnichannel retail experiences. We leverage Walmarts unparalleled data and scale to provide measurable results for our partners. Position: Senior Manager of Marketing IntelligenceLocation: HobokenReports to: Senior Director of Marketing Strategy & Operations Walmart Connect Role Overview As Senior Manager of Marketing Intelligence you will play a key role in shaping Walmart Connects newly created Marketing Intelligence function. This role will focus on measurement reporting and data-informed decision-making to connect marketing actions to business outcomes. You will be responsible for building a comprehensive measurement framework including revenue attribution modeling campaign performance metrics and dashboarding/reporting infrastructure. You will partner closely with Finance Data Science and BI teams to ensure marketing impact is clearly understood and tied to Walmart Connects revenue strategy. This position requires a highly analytical collaborative leader who can tell compelling stories with data influence stakeholders and thrive in building new capabilities from the ground up. Key Responsibilities
- Measurement Framework: Design and implement a robust framework to measure marketing impact spanning revenue attribution campaign performance and ROI metrics.
- Attribution & Measurement: Support implementation and drive adoption of marketing attribution frameworks ensuring insights guide planning and resource allocation.
- Dashboarding & Reporting: Build and maintain reporting infrastructure and dashboards that provide visibility into marketing effectiveness and business outcomes.
- Support Insights Generation: Partner with the Marketing Strategy team by analyzing marketing and business performance data uncovering trends and providing inputs that help shape actionable recommendations.
- Cross-Functional Partnership: Collaborate with Finance Data Science/BI and cross-functional marketing teams to align measurement approaches and ensure insights inform key decisions.
- Enablement: Provide tools training and support that empower marketing teams to access understand and apply data effectively fostering adoption of a data-driven culture within Marketing.
- Education: Bachelors degree in Marketing Business Data Analytics or related field. Advanced degree a plus.
- Experience: 68 years in marketing analytics growth marketing marketing science or product analytics. Demonstrated success in building measurement frameworks and communicating insights to senior stakeholders.
- Expertise: Strong analytical skills experience with attribution modeling dashboarding/reporting tools and marketing performance measurement. Background in retail digital advertising or tech environments preferred.
- Attributes: Ability to tell stories with data and influence stakeholders proven success operating in matrixed and cross-functional environments and comfort building new capabilities within large organizations.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility see .
Hoboken New Jersey US-10279: The annual salary range for this position is $96000.00 - $186000.00
San Bruno California US-08848: The annual salary range for this position is $104000.00 - $202000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
- Stock
ㅤ
ㅤ
ㅤ
ㅤ
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed there are no minimum qualifications.
Minimum Qualifications: Bachelors degree in Business Analytics Statistics or related field and 4 years experience in data analytics project management business or related area OR 6 years experience in data analytics project management business or related area. 2 years experience using intermediate functionality of Microsoft Office.Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed there are no preferred qualifications.
Statistical Programming Language Supervising Associates Working on cross-functional teams or projectsMasters: Business AdministrationProject Management - Project Management Professional - Certification Six Sigma Black Belt - Certification Six Sigma Green Belt - CertificationPrimary Location...
221 River St Hoboken NJ 07030 United States of AmericaWalmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.Required Experience:
Senior Manager
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Customer Acquisition
- Multichannel Marketing
- Affiliate Marketing
- Team Management
- Public Speaking
- Lead Generation
About Company
Walmart started with one man. In 1962, Sam Walton began with just one store and one mission: help people save money so they could live better. As a growing global digital enterprise and with over 11,500 stores, we maintain Mr. Sam’s vision, but now, we are able to help more customers ... View more
