Director, Lifecycle Marketing
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
WHAT MAKES US EPIC
At the core of Epics success are talented passionate people. Epic prides itself on creating a collaborative welcoming and creative environment. Whether its building award-winning games or crafting engine technology that enables others to make visually stunning interactive experiences were always innovating.
Being Epic means being a part of a team that continually strives to do right by our community and users. Were constantly innovating to raise the bar of engine and game development.
MARKETING
What We Do
We deliver the most innovative gaming experiences possible to players around the world. Whether through community outreach world-class events or partnership integrations the Epic Games Publishing and Marketing teams seek to surprise players with new experiences every time they drop in to play.
What Youll Do
Epic Games is looking for a Director Lifecycle Marketing to lead the marketing vision and strategy for how we engage players across all of Epics 1st party games. Youll oversee a multidisciplinary team spanning Lifecycle Strategy Activation and Operations and partner closely with Product Analytics and Tech teams to bring that vision to life. Youll drive scalable data-driven programs that enhance player acquisition engagement and retention globally.
In this role you will
- Own the lifecycle strategy across key surfaces using behavioral and predictive capabilities to sustain player engagement.
- Develop player journey frameworks that unify Lifecycle surfaces to provide a personalized experience for our players.
- Deliver measurable gains in engagement and monetization through experimentation insights and continuous optimization.
- Enhance our messaging strategy with automated data-driven messages tailored to player behavior interests and engagement; boosting retention relevance and impact.
- Use automation and stronger frameworks to scale campaign planning execution and measurement; tightening workflows improving documentation enforcing schedules and optimizing capacity so teams can focus on creativity and strategy.
- Unify lifecycle communications across the FN ecosystem to create a cohesive narrative that boosts engagement strengthens brand equity and readies the team to adapt to any business and consumer needs
- Expand team capabilities and infrastructure to scale a programmatic lifecycle model by driving personalization faster learning and consistent business impact.
What were looking for
- 10 years of experience in lifecycle marketing product management or growth marketing ideally within gaming entertainment or fast moving consumer tech.
- Proven track record building or scaling growth platforms (CRM marketing automation analytics experimentation) that drive measurable user engagement.
- Deep understanding of player lifecycle retention and performance optimization across owned and paid channels.
- Demonstrated ability to lead cross disciplinary teams and manage complex initiatives from strategy through execution.
- Passion for games technology and building systems that create meaningful consumer/player experiences.
EPIC JOB EPIC BENEFITS EPIC LIFE
Our intent is to cover all things that are medically necessary and improve the quality of life. We pay 100% of the premiums for both you and your dependents. Our coverage includes Medical Dental a Vision HRA Long Term Disability Life Insurance & a 401k with competitive match. We also offer a robust mental well-being program through Modern Health which provides free therapy and coaching for employees & dependents. Throughout the year we celebrate our employees with events and company-wide paid breaks. We offer unlimited PTO and sick time and recognize individuals for 7 years of employment with a paid sabbatical.
ABOUT US
Epic Games spans across 25 countries with 46 studios and 4500 employees globally. For over 25 years weve been making award-winning games and engine technology that empowers others to make visually stunning games and 3D content that bring environments to life like never before. Epics award-winning Unreal Engine technology not only provides game developers the ability to build high-fidelity interactive experiences for PC console mobile and VR it is also a tool being embraced by content creators across a variety of industries such as media and entertainment automotive and architectural design. As we continue to build our Engine technology and develop remarkable games we strive to build teams of world-class talent.
Like what you hear Come be a part of something Epic!
Epic Games deeply values diverse teams and an inclusive work culture and we are proud to be an Equal Opportunity employer. Learn more about our Equal Employment Opportunity (EEO) Policy here.
Note to Recruitment Agencies: Epic does not accept any unsolicited resumes or approaches from any unauthorized third party (including recruitment or placement agencies) (i.e. a third party with whom we do not have a negotiated and validly executed agreement). We will not pay any fees to any unauthorized third party. Further details on these matters can be found here.
Required Experience:
Director
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
About Company
Founded in 1991, Epic Games is a leading interactive entertainment company and provider of 3D engine technology. Epic operates Fortnite, one of the world’s largest games with over 350 million accounts and 2.5 billion friend connections. Epic also develops Unreal Engine, which powers t ... View more
