Digital Marketing Specialist

Australias favourite (and largest) online tax service is seeking an experienced Digital Marketing Specialist to join our small but high-performing marketing team.

We know tax and marketing might sound like an oxymoron but dont be afraid this role will expand your digital marketing arsenal more than you think!

Many traditional marketing roles jump from campaign to campaign without pause. We do things differently. We build significant time into our calendar for retrospectives analysis preparation and iteration.

The Role:

This is a hands-on digital marketing role that covers all areas of the digital marketing and communications mix. No two days are the same and here are just a few of the things youll be doing:

• Strategy planning and execution of large-scale promotional campaigns both hands on and with our select external agencies.
• Content marketing including SEO email and website conversion optimisation tailoring your approach for each.
• Email marketing to a HUGE list of subscribers (building segmenting testing and reporting) experience with Emarsys is highly regarded.
• Social media management (paid and organic) and community engagement.
• PR and media
• Data analysis using Google Analytics (GA4) and Microsoft Excel to analyse campaign performance and prepare reports.
• Website management using WordPress (Genesis Blocks experience advantageous).
  
  

About you:

Must haves:

• Bachelors degree in Marketing Communications or a related field.
• 3 years of relevant digital marketing experience.
• Strong written communication skills and attention to detail.
• Ability to work collaboratively in a team environment and independently.
  
  

Nice to haves:

We dont expect you to have experience in all of these! Please highlight your experience with any of the following in your cover letter:

• Emarsys
• WordPress
• Convert conversion optimisation software
• AI marketing tools be specific with what youve used and why
• Ahrefs and SEMrush
• Google Analytics (GA4)
• Big Query
• Marketing Mix Modelling (MMM)
• Yoast
• Social media management tools
• Paid PPC campaign building Google Meta TikTok
  
  

Perks:

• We offer a collaborative workplace where youre supported with development opportunities including a generous professional development allowance.
• Flexible work arrangements our team works in the office 2 days a week (Tues/Wed) and from home 3 days a week.
• Regular company-wide and team-building events and activities. (Think catered lunches off site food and drinks guided painting & lego building bowling and fun-runs).
  
  

We take great pride in our people and their contribution to the success of our business.

Our office is located next to Garden City shopping centre with endless shopping food and transport options.

Ready to join us Apply now!

Required Experience:

Manager