Assistant Marketing Manager, ISM Merchandising

Closing Date: Tuesday 18th November 2025
Location: Nottingham
Contract: 6 Month Secondment
Recruitment Partner: Frankie McCallister-Lyas


About the role:

Welcome to the Boots In Store Marketing Merchandising Team an exciting team at the heart of Boots UKs growth plans. As customers are changing so are we! Were focusing on really understanding our customers needs and making the most of our great products and services to optimise the online shopping experience and drive growth.

This role is accountable for all merchandising activity which lands in store covering all 2d kit the look and feel and management of the customer journey across all categories. This also consists of management of any trials/initiatives through the business landing in store and creating a robust plan for rollout to BAU where required.

Key Responsibilities:

Lead and develop the instore communication brief based on the customer proposition and customer experience by format. Responsible for the delivery of all creative (including language) for way finding category resets and rebuilds in line with our company and merchandising plan. Responsible for ensuring that messaging is straight-forward clear on brand uncluttered aligned to the customer plan.
Ownership of the creative principles for 2D kit in our shops across the total estate from high level to base.
Responsible for developing all creative for POS including language and new kit development - upholding the principles across each CRP and rebuild which lands in store.
Work with and manage our design agencies to develop the creative response and solutions in line with the Boots visual identity and as per the retail global principles (whilst meeting the key milestones in the CPA)
To understand our customers needs and what they expect to see in the future ensuring we can continue to innovate the customer experience for the future including ensuring all CRPs and rebuilds will be able to elevate campaign messaging as per current process.
Working with stores to review and gain customer insights building in any changes to shopper behaviours or business needs pre-planning and post-landing in store.
Manage critical paths and costs in line with project plans for all relevant milestones.
Manage stakeholders to ensure the creative is in line with expectations.
Consult/attend MSR sign offs and become a key decision maker for fixtures that have any 2D/3D POS included.
Accountable for the production pack development and creation for all rebuilds and that the kit used has the correct creative and language at each stage of the customer journey. Responsible for ensuring the Salesplan campaign kit and creative works hand in hand to support projection of campaign whilst clear navigation at fixture. Handover to Merchandising as per the CPA
Responsible for engagement of key stakeholders (including Merchandising) where any new 2D or 3D kit is being designed.
Trial/initiatives:
o Creative route development of any trial or initiative which lands in store and has new creative/language elements.
o Production pack creation of any trial or initiative which lands in store and has new creative/language elements and stakeholder engagement and alignment.
o Sign off of all creative and production packs and handover to Merchandising.

Why Boots:

At Boots we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.

Our benefits:

Boots Retirement Savings Plan
Discretionary annual bonus
Generous employee discounts
Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
Flexible benefits scheme including holiday buying discounted gym membership life assurance activity passes and more.
Access to free 24/7 counselling and support through TELUS Health our Employee Assistance Programme.
We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at (Please note any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate)

Whats next:

If your application is successful our in-house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion youll be notified by email.

Where a role is advertised as full-time we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process we are happy to provide reasonable adjustments to help you to be at your best.
Keywords
Assistant Marketing Manager ISM Merchandising