Content Marketing Manager

About Aquablu

At Aquablu were not just selling water; were transforming the way the world hydrates. Our mission is to eliminate single-use plastics and make hydration smarter cleaner and more sustainable. We dont just create content for the sake of it; we craft words that inspire action and drive performance. From bold brand storytelling to high-converting landing pages every piece of content plays a role in our growth. If that excites you keep reading...

Your Mission

You will be the driving force behind high-impact content that fuels Aquablus brand and marketing engine. You will work closely with both the Growth Marketing Manager and Brand Manager ensuring that content is not only high-performing and conversion-driven but also inspiring bold and aligned with our brands mission. Your copy will power ABM campaigns landing pages paid ads brand campaigns social media and more; all while keeping our tone fresh fearless and engaging.

What Youll Do

• Performance-Driven Content: Write copy that converts; across ABM campaigns landing pages paid ads email marketing and social media.

• Brand Storytelling & Campaigns: Work with the Brand Manager to develop content that pushes the Aquablu narrative across inspiring campaigns.

• SEO & CRO Optimization: Ensure content is not only engaging but also optimized for performance ranking well and driving conversions.

• Content Calendar & Strategy: Plan manage and execute a content roadmap in collaboration with both Growth and Brand teams.

• Founder-Led Marketing & Thought Leadership: Collaborate with the leadership team to build and amplify founder-led narratives on channels like LinkedIn; turning vision and milestones into engaging high-impact content.

• Repurpose & Distribute: Maximize content impact by adapting long-form content into high-performing snippets across multiple channels.

• AI & Content Innovation: Use AI tools (e.g. Jasper ChatGPT) for research and ideation while keeping a strong human touch.

• Data-Driven Writing: Work with analytics to refine content based on engagement CTRs and conversion rates.

• Video & Multimedia Content: Support video scripts infographics and interactive content for both brand storytelling and performance marketing campaigns.

• Messaging & Product Collaboration: Work closely with the Product Marketer to ensure product positioning is translated into clear messaging frameworks across all campaigns bridging strategy with execution.

What Were Looking For

• Fluent in English (Dutch fluency is a big big plus)

• Medior experience in content writing and content marketing preferably in B2B SaaS or performance marketing.

• A strong portfolio showcasing high-converting marketing content (landing pages paid ads email sequences etc.).

• Deep understanding of copywriting principles that drive performance (AIDA PAS etc.).

• Experience optimizing content for SEO and paid media campaigns.

• Experience in writing for FULL funnel campaigns.

• Experience managing high-volume content production cadences (e.g. multiple campaigns formats or channels running in parallel).

• Ability to collaborate closely with both Growth and Brand teams to align content with marketing objectives.

• Proficiency in CMS platforms AI-powered content tools and analytics dashboards.

• Bonus: Experience in video scripting Figma/Canva or email automation is a plus!

Why Aquablu

Equity through our Aquablu for All plan because everyone shares in what were building

Purpose with Impact Shape how the world hydrates while wiping out single-use plastics.

Scale-up pace means fresh challenges (and new skills) every quarter.

Join an ambitious bold and fun crew thats always got your back.

Hybrid

Company-sponsored gym membership keeps mind and body in sync.

Pension plan with Zwitserleven (50/50 split) so you grow while your savings do too.

What kind of vibe can you expect at our office Check out our very own Spotify playlist Akwablues