Project-Based Web Designer (Visual & UX Focus)

Ask & Embla

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profile Job Location:

Singapore - Singapore

profile Monthly Salary: Not Disclosed
Posted on: 30+ days ago
Vacancies: 1 Vacancy

Job Summary

Project-Based Web Designer (Visual & UX Focus)

Job Type: Contract / Freelance Project-Based

Project Duration: 4 weeks renewable

Location: Singapore / remote

Overview

We are seeking an experienced Web Designer to lead the visual and user experience (UX) redesign for the Ask & Embla e-commerce website. This role is focused entirely on the design phase - creating modern responsive and high-fidelity mockups - and does not involve any coding or development.

The scope of work will be defined collaboratively on a monthly basis allowing us to adapt quickly to ensure alignment with business priorities. If you thrive in an iterative team-oriented environment we want to hear from you.

Key Responsibilities

The designer will work iteratively with our internal team and will be responsible for the following tasks:

  • Review and utilize the provided sitemap and information architecture to ensure logical content flow.
  • Produce low-fidelity grayscale wireframes for core page types (up to 3 pages) to establish hierarchy and layout.
  • Create full high-fidelity visual mockups for up to 5 unique page templates (e.g. Homepage About Us Product Page Blog Contact Form).
  • Ensure all mockups include dedicated Desktop and Mobile views.
  • Define and document a modular Style Guide/Design System within the design file including typography color palettes component states (buttons forms etc.).
  • Incorporate feedback through two (2) maximum rounds of collective revisions.
  • Organize and deliver final ready-for-development design files and exported assets (icons graphics).
  • Actively participate in regular alignment meetings with the team to prioritize tasks and jointly adjust scope of work for the upcoming monthly cycle.

Required Qualifications

  • Please note that applications without a portfolio will not be entertained.
  • Proven professional experience in web design specifically focused on UX and visual design for marketing or corporate websites.
  • Expert proficiency with modern design tools preferably Figma.
  • Strong portfolio showcasing successful responsive website designs.
  • Deep understanding of User Experience (UX) principles accessibility best practices and mobile-first design.
  • Excellent communication skills and the ability to articulate design decisions clearly to non-design stakeholders.

Project Exclusions (What We Do Not Require)

This role is strictly design-focused. Candidates are not expected to perform any of the following:

  • Writing or editing website copy.
  • Front-end development (HTML CSS JavaScript).
  • Back-end development or CMS integration.
  • Deep-dive SEO research or implementation.

Project-Based Web Designer (Visual & UX Focus)Job Type: Contract / Freelance Project-Based Project Duration: 4 weeks renewableLocation: Singapore / remoteOverviewWe are seeking an experienced Web Designer to lead the visual and user experience (UX) redesign for the Ask & Embla e-commerce website. Th...
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Key Skills

  • CSS
  • InVision
  • Balsamiq
  • HTML5
  • Information Architecture
  • Ux
  • Usability
  • Wireframing
  • UI
  • Axure
  • Responsive Web Design
  • Sketch

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Ask & Embla

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