Head of Brand, Content & Campaigns
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Job Summary
Reporting to the Chief Marketing Officer this senior leadership role will shape Egis global brand positioning and lead the creation of high-value content and integrated campaigns that build awareness influence decision-makers and generate measurable impact on the business pipeline.
Working closely with the Head of Digital & CRM Group Communications and regional marketing leads the role will bring together strategic insight creative excellence and commercial focus. You will translate Egis expertise in sustainability mobility energy transition and digital transformation into compelling narratives that strengthen client relationships and help win work.
This is a rare opportunity to define how Egis inspires informs and differentiates itself in a competitive global marketplace - transforming thought leadership into tangible business results.
Key responsibilities
- Define and protect Egis global brand positioning architecture and messaging ensuring consistency and commercial relevance across all markets
- Lead the creation and delivery of integrated multi-channel campaigns that raise visibility generate qualified leads and support revenue growth
- Develop Egis thought-leadership and content strategy - from insight generation and storytelling to creative production and amplification
- Partner with sector and regional teams to ensure campaign targeting aligns with strategic clients key accounts and growth priorities
- Collaborate with the Head of Digital & CRM to plan track and report campaign performance demonstrating clear contribution to pipeline and KPIs
- Establish global campaign frameworks toolkits and assets that enable local adaptation while maintaining brand coherence and creative quality
- Commission and manage brand and market research perception tracking and campaign performance reporting to inform continuous improvement
- Support strategic initiatives such as employer brand acquisitions and rebrands from a marketing and positioning perspective
- Champion creativity innovation and measurable impact across the global marketing network
The role is based in the UK with collaboration expected across global teams. It will take effect in 2025.
Qualifications :
- 10 years experience in brand campaign or strategic marketing leadership ideally within engineering infrastructure or professional services environments
- Proven success delivering integrated results-driven campaigns and high-value content that build reputation engagement and pipeline impact
- Analytical and commercially minded able to link marketing activity to business development and revenue outcomes
- Strong understanding of brand strategy messaging storytelling and content marketing in complex B2B settings
- Highly collaborative creative and influential with excellent communication and stakeholder-management skills
- Experience working across complex matrixed organisations and multiple geographies
Additional Information :
We are committed to our planet
In each project we design engineer and operate we care deeply about the legacy were leaving behind. As part of our team youll have a unique opportunity to use your skills and expertise to shape a better future for our communities in the UK and all around the globe.
Our commitment is translated in the work carried out by our Egis Foundation which funds concrete actions to address the climate crisis and is focused on educational and social initiatives that will help in the responsible and sustainable shift towards a sustainable world.
We are an Equal Opportunities employer and we strive to build a workforce that truly reflects the communities we represent. We welcome candidates from all backgrounds regardless of age disability gender gender identity gender expression race religion or belief sexual orientation socioeconomic background and any other protected characteristic. If you decide to apply for an opportunity with us your application will be assessed based purely on your experience the essential and desirable criteria and your suitability for the role. We value each and every ones contribution as this builds our culture and means that if you work with us you will be included listened to and respected.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Compliance Management
- Information Management
- Proofreading
- Social Intelligence
- Content Quality
- Factual Information
- Video Packages
- Conduct Interviews
- Records Management
- Creative Content
- Editorials
- News Stories
- Newsgathering
- Content Reviews
About Company
Egis is a leading global architecture, consulting, construction engineering and operating firm. We work side by side with clients to build a more balanced, sustainable and resilient world.
