Director of Marketing

Edina, MN - USA

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Job Objective

The Director of Marketing will serve as the strategic leader driving Sportsdigitas full-funnel marketing engine - from demand generation brand strategy content digital and marketing operations. This role is responsible for developing and executing a comprehensive marketing strategy that accelerates growth strengthens brand equity and aligns all marketing functions to business objectives. The Director of Marketing will also play a pivotal part in shaping the next evolution of Sportsdigitas growth as we prepare to launch an expanded AI powered offering.

As we enter this new phase the Director will lead efforts to reimagine our go to market strategy brand story and demand generation practice ensuring our message positioning and programs reflect our innovation and industry leadership.

Reporting directly to the executive team the Director will oversee a team of marketing specialists and will be responsible for adding the strategic layer to ensure long-term scalability and excellence across all programs ensuring strong cross-functional alignment with Sales Customer Success and Product.

Key Responsibilities

Strategic Leadership

Define and execute an integrated marketing strategy that supports company growth market expansion and successful launch of our new AI driven offering.
Refine Sportsdigitas go to market strategy brand positioning and narrative to align with the companys expanded capabilities and evolving customer base.
Translate business objectives into actionable marketing roadmaps budgets and success metrics.

Demand Generation & Growth Marketing

Lead a data-driven demand generation engine to deliver predictable pipeline growth from $10M to $50M ARR.
Oversee integrated multi-channel campaigns across paid media SEO/SEM email events social and ABM.
Ensure alignment between marketing and sales through shared goals feedback loops and reporting.

Content & Brand Strategy

Lead the development of high-impact storytelling across owned earned and paid channels.
Oversee all brand and content initiatives including blogs thought leadership case studies and creative campaigns to strengthen awareness and credibility.
Partner with leadership and sales teams to ensure consistent messaging and brand voice across touch points.

Digital & Website Management

Own the corporate website as a key growth channel ensuring optimization for conversion SEO and brand experience.
Drive continuous improvement in UX analytics and content strategy to enhance engagement and lead generation.

Marketing Operations & Analytics

Oversee all marketing systems and processes (HubSpot Salesforce Google Analytics etc.) for accuracy automation and performance.
Implement best-in-class reporting on campaign ROI funnel metrics and forecasting for executive visibility.
Manage the marketing budget strategically allocating spend to maximize impact and efficiency.

Team Leadership & Collaboration

Lead mentor and empower a team of three marketing professionals across content digital and campaign execution.
Build a culture of collaboration accountability and continuous improvement.
Partner cross-functionally with Sales Product and Customer Success to ensure alignment on GTM strategy.

Requirements

8 years of progressive experience in B2B SaaS marketing with deep exposure across demand generation content digital and operations.
Proven success in scaling marketing programs and teams within high-growth environments ($10M$50M ARR).
Strong strategic thinker with hands-on experience executing in multiple disciplines.
Expertise in marketing automation CRM and analytics platforms (HubSpot Salesforce Marketo Google Analytics).
Exceptional leadership communication and project management skills.
Analytical and data-driven mindset with demonstrated ability to optimize marketing investments for ROI.

Required Experience:

Director

Job ObjectiveThe Director of Marketing will serve as the strategic leader driving Sportsdigitas full-funnel marketing engine - from demand generation brand strategy content digital and marketing operations. This role is responsible for developing and executing a comprehensive marketing strategy that...