JOIN OUR TEAM
As Senior Product Manager CRM you will drive customer engagement and business growth through subscription management newsletters and targeted communications (email push onsite). You will combine strategic vision analytical skills and technical know-how to deliver best-in-class lifecycle marketing. This role focuses on subscription growth personalisation engagement and data-driven optimisation. The position is permanent and based in Munich.
WHAT YOULL DO
- Own and execute the CRM roadmap for subscriptions newsletters and targeted communications aligned with company goals
- Design and optimise segmentation targeting and personalisation strategies across the customer journey
- Plan and deliver lifecycle campaigns end to end (concept creation build QA launch reporting)
- Lead promotional and triggered campaigns ensuring relevance timeliness and performance optimisation
- Identify upsell and cross-sell opportunities to increase customer lifetime value and retention
- Collaborate with cross-functional teams (marketing tech data) to ensure seamless experiences
- Experiment with AI-driven personalisation and cross-channel orchestration scaling proven solutions into core CRM processes
- Track and improve performance through KPI dashboards A/B testing and data insights
YOU COME WITH
- At least 4 years of product management experience ideally in CRM subscriptions or lifecycle marketing with a preference for candidates from B2C e-commerce home & living or fashion sectors
- Strong understanding of CRM systems email deliverability and subscription mechanics
- Hands-on experience with A/B testing customer segmentation and campaign personalisation
- A proven track record in designing upsell and cross-sell initiatives that drive retention and growth
- Excellent analytical skills with the ability to turn data into actionable strategies
- Experience collaborating cross-functionally with marketing tech and data teams
- Fluency in English
- Experience with HTML and SQL
WHY WESTWING
If you are looking for a place where ambition meets creativity where ideas turn into impact fast and where people are trusted to grow - you have found it.
At Westwing were building the Superbrand in Design with a team thats shaping the future of beautiful home & living.
Here is what you can look forward to:
A high-performance culture built on trust feedback and collaboration
An inspiring international environment that empowers you to think big take ownership and grow beyond your comfort zone
A flexible hybrid setup with ideally 3 office days per week - because strong connections and quick collaboration make great ideas happen
Work-from-anywhere opportunities for up to 4 weeks per year - as fresh perspectives spark bold ideas
30 days of paid holiday to rest recharge and come back ready to create
A beautiful centrally located dog-friendly office with inspiring spaces a sunny terrace and good food - designed for moments that energise and connect
Exclusive discounts - 40% off Westwing Collection 20% off third-party brands (each on non-reduced items) 10% Family & Friends discount plus special-occasion vouchers
Wellbeing support through mental health resources sports memberships and preventive care
Sustainable mobility options with discounted public transport and JobRad - moving with purpose and care for the planet
Support for working parents including our on-siteWestwing Wichteldaycare and a partnership with multilingual provider Elly & Stoffl
One annual Social Impact Day to give back to a cause you care about - because being human is our true superpower
Team rituals that celebrate results and togetherness - from Movie Nights and Oktoberfest to Summer & Winter Parties
ABOUT US
Westwing Europes #1 in Beautiful Living e-commerce is present in 20 European countries and achieved a GMV (Gross Merchandise Volume) of EUR 497 million in 2024. As Europes premium one-stop destination for Design Lovers it offers a unique brand experience with a carefully curated assortment of the Westwing Collection and 3rd party design brands. The integrated platform combines Shop Daily Specials Stores the B2B Service (Westwing Business) and the Westwing Design Service. Westwings team works together on its shared purpose to Excite people to create homes that unlock the full beauty of life. Founded in 2011 Westwing is headquartered in Munich and went public on the Frankfurt Stock Exchange in October 2018.
Our team is a diverse group of professionals aiming for high performance working together at a fast pace in an inspiring international and informal environment that enables you to grow your career while working with a brand and products our customers love. Were made up of passionate people who are creative enough to disrupt the status quo brave enough to fail and smart enough to win. So come be part of the wow you work at Westwing crowd.
Diversity is deeply rooted in our culture. Our mission doesnt stop to inspire only your design choices it continues to embrace an inclusive lifestyle filled with respect to everyones uniqueness cultural differences and equal opportunity.
Department
Technology
Required Experience:
Senior IC
JOIN OUR TEAMAs Senior Product Manager CRM you will drive customer engagement and business growth through subscription management newsletters and targeted communications (email push onsite). You will combine strategic vision analytical skills and technical know-how to deliver best-in-class lifecycle...
JOIN OUR TEAM
As Senior Product Manager CRM you will drive customer engagement and business growth through subscription management newsletters and targeted communications (email push onsite). You will combine strategic vision analytical skills and technical know-how to deliver best-in-class lifecycle marketing. This role focuses on subscription growth personalisation engagement and data-driven optimisation. The position is permanent and based in Munich.
WHAT YOULL DO
- Own and execute the CRM roadmap for subscriptions newsletters and targeted communications aligned with company goals
- Design and optimise segmentation targeting and personalisation strategies across the customer journey
- Plan and deliver lifecycle campaigns end to end (concept creation build QA launch reporting)
- Lead promotional and triggered campaigns ensuring relevance timeliness and performance optimisation
- Identify upsell and cross-sell opportunities to increase customer lifetime value and retention
- Collaborate with cross-functional teams (marketing tech data) to ensure seamless experiences
- Experiment with AI-driven personalisation and cross-channel orchestration scaling proven solutions into core CRM processes
- Track and improve performance through KPI dashboards A/B testing and data insights
YOU COME WITH
- At least 4 years of product management experience ideally in CRM subscriptions or lifecycle marketing with a preference for candidates from B2C e-commerce home & living or fashion sectors
- Strong understanding of CRM systems email deliverability and subscription mechanics
- Hands-on experience with A/B testing customer segmentation and campaign personalisation
- A proven track record in designing upsell and cross-sell initiatives that drive retention and growth
- Excellent analytical skills with the ability to turn data into actionable strategies
- Experience collaborating cross-functionally with marketing tech and data teams
- Fluency in English
- Experience with HTML and SQL
WHY WESTWING
If you are looking for a place where ambition meets creativity where ideas turn into impact fast and where people are trusted to grow - you have found it.
At Westwing were building the Superbrand in Design with a team thats shaping the future of beautiful home & living.
Here is what you can look forward to:
A high-performance culture built on trust feedback and collaboration
An inspiring international environment that empowers you to think big take ownership and grow beyond your comfort zone
A flexible hybrid setup with ideally 3 office days per week - because strong connections and quick collaboration make great ideas happen
Work-from-anywhere opportunities for up to 4 weeks per year - as fresh perspectives spark bold ideas
30 days of paid holiday to rest recharge and come back ready to create
A beautiful centrally located dog-friendly office with inspiring spaces a sunny terrace and good food - designed for moments that energise and connect
Exclusive discounts - 40% off Westwing Collection 20% off third-party brands (each on non-reduced items) 10% Family & Friends discount plus special-occasion vouchers
Wellbeing support through mental health resources sports memberships and preventive care
Sustainable mobility options with discounted public transport and JobRad - moving with purpose and care for the planet
Support for working parents including our on-siteWestwing Wichteldaycare and a partnership with multilingual provider Elly & Stoffl
One annual Social Impact Day to give back to a cause you care about - because being human is our true superpower
Team rituals that celebrate results and togetherness - from Movie Nights and Oktoberfest to Summer & Winter Parties
ABOUT US
Westwing Europes #1 in Beautiful Living e-commerce is present in 20 European countries and achieved a GMV (Gross Merchandise Volume) of EUR 497 million in 2024. As Europes premium one-stop destination for Design Lovers it offers a unique brand experience with a carefully curated assortment of the Westwing Collection and 3rd party design brands. The integrated platform combines Shop Daily Specials Stores the B2B Service (Westwing Business) and the Westwing Design Service. Westwings team works together on its shared purpose to Excite people to create homes that unlock the full beauty of life. Founded in 2011 Westwing is headquartered in Munich and went public on the Frankfurt Stock Exchange in October 2018.
Our team is a diverse group of professionals aiming for high performance working together at a fast pace in an inspiring international and informal environment that enables you to grow your career while working with a brand and products our customers love. Were made up of passionate people who are creative enough to disrupt the status quo brave enough to fail and smart enough to win. So come be part of the wow you work at Westwing crowd.
Diversity is deeply rooted in our culture. Our mission doesnt stop to inspire only your design choices it continues to embrace an inclusive lifestyle filled with respect to everyones uniqueness cultural differences and equal opportunity.
Department
Technology
Required Experience:
Senior IC
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30+ days ago
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