The (Senior) Market Access & New Product Planning Manager will play a pivotal role in leading shaping and executing strategic market access initiatives to maximize AbbVies product accessibility and pricing strategy. This includes facilitating new product introductions for Taiwan and leading cross-functional collaboration while placing the patient at the center of all efforts and operating within AbbVies business code of conduct policies and applicable laws and regulations. The successful incumbent will have a strong strategic focus be business-oriented and possess a strong execution and collaborative mindset.
CORE JOB RESPONSIBILITIES
Lead brand teams to develop cohesive strategy that align with affiliate objectives ensuring successful execution for formulary listing and reimbursement in public sector.
Drive comprehensive evidence planning and generation (e.g. local economic data budget impact analysis and value dossier localization) through cross-functional gap assessment submission.
Develop product integrated access strategy and gain endorsement from affiliate region and global colleagues.
Lead and oversee the development and execution of reimbursement strategies and access projects to optimize product launch success and ensure comprehensive market access.
Drive the strategic analysis and transformation of economic and clinical data into impactful messages to secure access and reimbursement from payers regulators providers and budget holders.
Analyze and articulate predicted payer and payer influencer decision drivers and unmet needs to the brand teams in order to ensure situation analysis is holistic.
Facilitate strategic insights into the cross-functional impacts of anticipated changes in the payer environment to enhance the brand teams foresight and planning.
Evaluate and identify opportunities and collaborate cross-functionally to engage in win: win partnerships with traditional and non-traditional stakeholders in order to positively influence policy landscape
Drive new product planning and deliver strategic insights to facilitate new product launch
Qualifications :
Masters degree or equivalent is preferred
Minimum of 5-7 years relevant market access sales and/or marketing experience within an international context (Regional and or HQ) in pharmaceutical industry
Cross TA experience (immunology is preferred)
Relevant experience with proven track record of success in pharmaceutical industry within commercial and medical functions and/or within healthcare payer/provider or academic institution
Ability to manage and prioritize cross functional projects
Ability to analyze complex models and scientific data and draw out key messages
Ability to interpret scientific and/or pharmaco-economic data to assess its relevance to build into targeted value messages
Solid working knowledge of pharmaco-economic principles
Solid knowledge of payer mindset and motivation in respective local context
Proven track record of success in market access within respective local context
Additional Information :
AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
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No
Employment Type :
Full-time
AbbVie is a global biopharmaceutical company focused on creating medicines and solutions that put impact first for patients, communities, and our world. We aim to address complex health issues and enhance people's lives through our core therapeutic areas: immunology, oncology, neuro ... View more