Media Manager, Reputation Marketing & Insights
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Job Location:
Arlington, TX - USA
Yearly Salary:
$ 124500 - 206000
Posted on:
9 days ago
Vacancies:
1 Vacancy
Department:
Job Summary
The individual selected for this position will support the US media strategy planning and execution of paid media campaigns by Reputational Marketing & Insights (RMI).
The work will challenge you to be resourceful think big while staying connected to the details translate data-driven insights into strategic recommendations and embrace a high degree of change and ambiguity at speed. The scope and scale of what we strive to achieve is immense but it is also meaningful and energizing.
Key job responsibilities
RMIs US Media Manager will lead our reputational media strategy planning and execution in the US to increase brand sentiment of Amazon among key audiences. Instead of planning and executing media against traditional direct-response conversion metrics like sales clicks or signups - RMI success is driven by offline outcomes that are far more difficult to capture and measure. Though randomized-controlled trials that rely on surveys our team measures when our work is successful through attitudinal change measurement. Were looking for the right person to balance the imperative to persuade a target audience while doing so in a way that can be causally measured and attributed.
Your focus will be on media planning buying optimization and performance analysis across multiple mediums primarily but not limited to: premium digital video and connected TV social platforms programmatic video and display and high-value direct partnerships. You will bring a data-driven mindset to help determine the optimal channel mix for reach our specific audience and move the needle. You will work with media agencies and other partners to ensure were on-air on-time and on-budget. And you will partner closely with other product experts throughout the company to build the next generation of industry-leading media buying tools.
A day in the life
As RMIs US Media Manager youll execute media campaigns by:
Acting as a primary contact for Amazons media agencies in the US
Working with senior-level stakeholders and agencies to produce impactful and cost-effective media plans
Developing iterating and implementing complex real-world experiments through media campaigns
Managing budgets and timelines for media programs
Monitoring and analyzing key media buy metrics (reach frequency viewability VCR etc.) quality and performance
Establishing optimization efforts to ensure the integrity and efficiency of the media plans and working cross-functionally to ensure effective integration of media strategy with campaign messaging and creative
Jointly developing and executing a product roadmap for brand and reputational buying tools in the Amazon demand-side platform.
About the team
Our team strives to identify the persuasive return on investment for every dollar we spend. We build marketing plans that persuade our core audiences through best-in-class media tactics and measurement methodology that enables us to optimize towards the principles and platforms that achieve real-world outcomes at the expense of those that dont.
Our team is dedicated to supporting new members. We have a broad mix of experience levels and tenures and were building an environment that celebrates knowledge sharing and mentorship. We care about your career growth and strive to assign projects based on what will help each team member develop into a better-rounded marketer and enable them to take on more complex tasks in the future.
- Experience owning/driving roadmap strategy and definition
- Experience with feature delivery and tradeoffs of a product
- 10 years of relevant work in industry or academia experience
- Experience driving results through digital marketing and multi-channel campaigns
- Experience with test and learn marketing optimization and experimentation
- Knowledge of digital creative production ad serving cross-channel attribution and media analytics
- Experience developing successful marketing or communications campaigns
- Experience in influencing senior leadership through data driven insights
- Experience working across functional teams and senior stakeholders
- Experience in a strategic client services role working with Fortune 100 brands
- Experience from politics advocacy or corporate reputation management is valuable.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $124500/year in our lowest geographic market up to $206000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
The work will challenge you to be resourceful think big while staying connected to the details translate data-driven insights into strategic recommendations and embrace a high degree of change and ambiguity at speed. The scope and scale of what we strive to achieve is immense but it is also meaningful and energizing.
Key job responsibilities
RMIs US Media Manager will lead our reputational media strategy planning and execution in the US to increase brand sentiment of Amazon among key audiences. Instead of planning and executing media against traditional direct-response conversion metrics like sales clicks or signups - RMI success is driven by offline outcomes that are far more difficult to capture and measure. Though randomized-controlled trials that rely on surveys our team measures when our work is successful through attitudinal change measurement. Were looking for the right person to balance the imperative to persuade a target audience while doing so in a way that can be causally measured and attributed.
Your focus will be on media planning buying optimization and performance analysis across multiple mediums primarily but not limited to: premium digital video and connected TV social platforms programmatic video and display and high-value direct partnerships. You will bring a data-driven mindset to help determine the optimal channel mix for reach our specific audience and move the needle. You will work with media agencies and other partners to ensure were on-air on-time and on-budget. And you will partner closely with other product experts throughout the company to build the next generation of industry-leading media buying tools.
A day in the life
As RMIs US Media Manager youll execute media campaigns by:
Acting as a primary contact for Amazons media agencies in the US
Working with senior-level stakeholders and agencies to produce impactful and cost-effective media plans
Developing iterating and implementing complex real-world experiments through media campaigns
Managing budgets and timelines for media programs
Monitoring and analyzing key media buy metrics (reach frequency viewability VCR etc.) quality and performance
Establishing optimization efforts to ensure the integrity and efficiency of the media plans and working cross-functionally to ensure effective integration of media strategy with campaign messaging and creative
Jointly developing and executing a product roadmap for brand and reputational buying tools in the Amazon demand-side platform.
About the team
Our team strives to identify the persuasive return on investment for every dollar we spend. We build marketing plans that persuade our core audiences through best-in-class media tactics and measurement methodology that enables us to optimize towards the principles and platforms that achieve real-world outcomes at the expense of those that dont.
Our team is dedicated to supporting new members. We have a broad mix of experience levels and tenures and were building an environment that celebrates knowledge sharing and mentorship. We care about your career growth and strive to assign projects based on what will help each team member develop into a better-rounded marketer and enable them to take on more complex tasks in the future.
- Experience owning/driving roadmap strategy and definition
- Experience with feature delivery and tradeoffs of a product
- 10 years of relevant work in industry or academia experience
- Experience driving results through digital marketing and multi-channel campaigns
- Experience with test and learn marketing optimization and experimentation
- Knowledge of digital creative production ad serving cross-channel attribution and media analytics
- Experience developing successful marketing or communications campaigns
- Experience in influencing senior leadership through data driven insights
- Experience working across functional teams and senior stakeholders
- Experience in a strategic client services role working with Fortune 100 brands
- Experience from politics advocacy or corporate reputation management is valuable.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $124500/year in our lowest geographic market up to $206000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Required Experience:
Manager
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Google Docs
- Facebook Advertising
- Google AdWords
- Google Marketing Platform
- Google Ads
- Media Buying
- Media Planning
- Social Media Management
- DoubleClick
About Company
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