Sales and Marketing Director

Madison, OH - USA

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Department:

Marketing

Job Summary

MISSION STATEMENT

We are Called to serve a thriving community of seniors that live with dignity connection and purpose.

CORE VALUES

Fully embraces a culture of hospitality and teamwork by living the Oakwood Core Values:

Compassion: We care deeply about the people we serve and the people we work with on a daily basis. We work together to help one another.
Faith: We have a commitment to remain true to the vision and mission of Oakwood.
Inclusion: We include everyone. We welcome opinions and strive to consider different perspectives to create fair welcoming and accessible experiences for all.
Integrity: We work to be transparent and fair. We act with honor and respect for our residents their families and our co-workers.
Dedication: We care about the people we serve and work with on a daily basis. We are dedicated to providing superior service to one another and our community.

ESSENTIAL RESPONSIBILITIES (including but not limited to) for the Sales and Marketing Director:

Sales Leadership & Census Management

Drive occupancy and census growth across Independent Living Assisted Living and Memory care.
Oversee coach and support a five-person sales team responsible for managing the full sales pipelinefrom inquiry to waitlist to closing.
Serve as a working manager actively participating in sales efforts and providing backup coverage for counselors as needed.
Monitor and analyze sales metrics forecasting and conversion rates adjusting strategies to ensure targets are met.
Oversee and participate in the management of the community waitlist ensuring timely communication and accurate tracking.
Act as the first point of contact for contract-related questions from prospective residents current residents and staff members ensuring clarity consistency and compliance with organizational standards.
Support major sales initiatives including the lease-up of new builds.

Marketing & Outreach

Oversee execution of social media event promotion and on-the-ground marketing activities.
Partner with the CMO on advertising campaigns content development and reporting.
Gather sales team insights to inform messaging and marketing initiatives.
Represent the organization at community events outreach activities and networking opportunities.

Collaboration & Leadership

Partner closely with the CMO and other campus leaders to align census strategies with organizational goals.
Ensure consistency in communication and brand standards across marketing channels.
Contribute to a culture of hospitality teamwork and mission-driven service.

ESSENTIAL QUALIFICATIONS

Demonstrated ability to meet or exceed occupancy/census goals.
Strong working knowledge of Microsoft Office Suite (Word Excel PowerPoint Outlook).
Proficiency with marketing tools such as CRM systems Social media platforms and Analytics tools
Working knowledge of Email marketing platforms Basic design tools
Excellent communication presentation and relationship-building skills.
Strong organizational and analytical abilities.
Ability to balance strategic leadership with hands-on execution in a lean environment.

EXPERIENCE EDUCATION AND/OR TRAINING for the Sales and Marketing Director

Bachelors degree in Marketing Communications Business or related field (or equivalent experience).
5 years of experience in sales leadership preferably in senior living Real Estate or other related service industry.

Required Experience:

Director

MISSION STATEMENTWe are Called to serve a thriving community of seniors that live with dignity connection and purpose.CORE VALUESFully embraces a culture of hospitality and teamwork by living the Oakwood Core Values:Compassion: We care deeply about the people we serve and the people we work with on ...