Senior Manager, Client Marketing, Regionals
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Job Location:
San Francisco, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
06-11-2025
Vacancies:
1 Vacancy
Job Summary
This is an exciting time to join U.S. Client Marketing as we strengthen our focus on deepening relationships with established Clients and growing our Regional business.
As part of the U.S. Client Marketing team the Senior Manager is responsible for client consultation to uncover needed product and payment marketing opportunities development of holistic marketing plans to support client needs and oversight of implementation of campaigns events and sponsorship activations to ensure client satisfaction in the Regional segment. Goals are focused on increasing Visa marketing revenue as well as demonstrating the value Visa Marketing brings to clients and cardholders. Clients will include Regional Banks and Credit Unions internal stakeholders and colleagues and strategic relationships. The Regional Marketing segment is a growing business within Visa and delivers value to clients through a range of services from advisory to execution to sponsorships via close partnerships with Visa Consulting & Analytics (VCA) and our sales organizations.
The ideal candidate understands the changing payments marketing environment has credit/debit marketing experience and is driven to create breakthrough work across all channels. The key to this job is having a focused strategic mindset strong communication skills and client service mentality along with an emphasis on measurement to demonstrate value added services provided.
As part of the US Client Marketing Regional team the Senior Manager will be focused on leading the Marketing Activity for a portfolio of clients within the total Regional Marketing issuer segment.
The Senior Manager will lead data-driven marketing initiatives for Visas Regional Issuing clients including credit debit small business and commercial. The strategies will drive Visa purchase volume Value Added Services revenue and overall client engagement.
- Own and manage your work product with strong attention to detail and ability to prioritize competing needs/work sets. Lead projects or major project workstreams with limited oversight
- Leverage industry and Visa data market research best practices etc. to gather and synthesize deep audience insights and deliver relevant recommendations to clients/stakeholders
- Design and oversee the successful execution of integrated B2C and B2B campaign activations across multiple channels including digital social OOH experiential/event and point-of-sale
- Coordinate communication with sales legal product creative experiential & media agencies and implement high-impact programs on-time and on-budget.
- Optimize Visa Consumer and Commercial Marketing platforms/initiatives for clients to establish and deepen client relationships
- Leverage Visas iconic sponsorship platforms (NFL Olympics FIFA World Cup) as appropriate to achieve client and Visas objectives
- Lead the measurement analysis and reporting of marketing program performance and its impact on business results
- Develop and manage marketing contracts
- Develop and manage Value Added Services Revenue forecast for key clients
- Budget management and financial discipline for all campaigns
This is a hybrid position. Expectation of days in the office will be confirmed by your Hiring Manager.
Qualifications :
Basic Qualifications:
8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters MBA JD MD) or 2 years of work experience with a PhD
Preferred Qualifications:
9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters MBA JD MD) or 3 or more years of experience with a PhD
6 years of work experience and a Bachelors Degree or 4 years of relevant work experience with an Advanced Degree (e.g. Masters MBA JD MD) or up to 3 years of relevant experience with a PhD
Experience in Marketing Consulting and strategic partnership development payments experience preferred
Strong business & financial acumen critical thinking and problem solving skills
Strong project management planning teamwork relationship-building skills and experience in leading through influence
Experience in managing creative experiential media and social/digital agency partners
Ability to generate and manage work-back timelines and navigate risks/obstacles
Excellent written and verbal communication skills
Proficient on all Microsoft products including Excel Word and Outlook
Advanced level PowerPoint required
No Relocation package is available
No immigration support for this role will be available
Additional Information :
Work Hours: Varies upon the needs of the department.
Travel Requirements: This position requires travel 5-10% of the time.
Mental/Physical Requirements: This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk communicate in person and by telephone frequently operate standard office equipment such as telephones and computers.
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law including the requirements of Article 49 of the San Francisco Police Code.
U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 153700.00 to 223100.00 USD per year which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge skills experience and addition this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical Dental Vision 401 (k) FSA/HSA Life Insurance Paid Time Off and Wellness Program.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Customer Service
- Client Expectations
- Client Requirements
- Client Support
- Action Plans
- Issue Resolution
- Account Management
- Client Relationships
- Service Delivery
- Client Service
- Client Satisfaction
- Client Management
- Procedures
- Service Level Agreements
- New Clients
About Company
Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our purpose is to uplift everyone, everywhere by being the best way to pay and b ... View more
