Senior Growth Marketing Lead
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Job Location:
New York City, NY - USA
Monthly Salary:
Not Disclosed
Posted on:
10 days ago
Vacancies:
1 Vacancy
Job Summary
NICE TO MEET YOU!
FELFEL is New Yorks most exciting food-tech scale-up reinventing how people eat at work. Our smart fridges bring meals from the citys best local chefs straight to the officefresh every day. Born in Switzerland and trusted by over 1000 companies were now bringing ourchef-made tech-powered office food experience to the U.S.
We combine hospitality design and smart technology to make office meals something people truly look forward to. Now were looking for a hands-on data-obsessed growth leader to help us scale.
We combine hospitality design and smart technology to make office meals something people truly look forward to. Now were looking for a hands-on data-obsessed growth leader to help us scale.
IN SHORT
Youll own and operate every part of our digital acquisition funnel strategy execution analytics and optimization with the goal of driving tastings pipeline and new customer growth. This is not a people-management role. Youll collaborate with world-class partners (content design sales ops) and youll personally design launch and optimize campaigns end-to-end. Youll report directly to the VP Growth (US) and play a critical role in shaping how FELFEL grows in the U.S.
YOUR RESPONSIBILITIES
Growth & Performance Strategy
- Design and execute FELFELs digital growth roadmap across paid organic and lifecycle channels.
- Own and optimize a our annual digital marketing budget across LinkedIn Google and Meta
- Build the experimentation framework: messaging creative landing pages and audience tests.
- Architect and continuously refine conversion flows from awareness tasting partnership.
- Manage A/B testing across web email and ads to improve MQL and SQL conversion rates.
- Partner with Sales to fine-tune the qualification model and ensure data consistency in HubSpot.
- Build dashboards and attribution models using GA4 and HubSpot
- Turn insights into decisions adjust spend creative or targeting based on performance data.
- Own key funnel metrics: CPL MQL SQL ROI.
- Own FELFELs Squarespace site: performance UX SEO and conversion optimization.
- Collaborate with our design and content team to maintain a premium yet high-converting brand experience.
- Create and optimize HubSpot workflows for lead nurture retention and reactivation.
- Build segmentation lead scoring and automation systems that drive qualified pipeline.
- Work cross-functionally with Content Sales and Growth Ops to align digital efforts with business priorities.
- Act as FELFELs internal digital growth expert setting standards for experimentation measurement and storytelling.
YOUR PROFILE
- 4-6 years in growth performance or demand generation (ideally B2B SaaS or food-tech/startup).
- Full-stack marketer: equally comfortable defining strategy and building campaigns yourself.
- Hands-on in HubSpot GA4 GTM Google Ads LinkedIn Ads and SEO tools.
- Obsessed with experimentation and optimization every click form and ad is an opportunity to learn.
- Analytical and curious with a bias for action.
- Energized by ownership you like being the one who builds the machine not just runs it.
- Excited by FELFELs mission to bring hospitality and craftsmanship to modern workplaces.
YOU WILL BE MEASURED BY
- Qualified leads and tastings generated via digital channels
- Funnel conversion rates (Lead MQL SQL)
- Cost per lead and pipeline ROI
- Website performance and SEO growth
OUR BENEFITS
- Lots of delicious food in our own office FELFEL fridge
- The finest Italian coffee and tea thanks to Gavetti our innovative office coffee machine which will be launching soon to customers in NYC!
- Central Flatiron office surrounded by NYCs best culinary inspiration
- 20 days of PTO and 10 holidays (some flexible)
- Comprehensive and affordable healthcare insurance options
APPLY NOW
If youre a strategic operator who wants to own digital growth end-to-end wed love to meet!
ABOUT US
FELFEL is a Swiss family-owned scale-up founded in 2013. The company is known for its FELFEL smart fridges and its coffee brand Gavetti for the office food 2024 FELFEL launched as an innovative foodtech pioneer in the US. The company now serves around 1000 locations in Switzerland and New York and employs around 150 employees in total.
FELFEL VALUES
We value hospitality excellence and community. We also believe diversity in experience only contributes to team growth and success. Every employee has the right to work in surroundings that are free from all forms of discrimination and harassment. It is our policy to provide equal employment opportunities (EEO) to all applicants without regard to race religion age gender disability national origin sexual orientation or veterans status.
Discover more at:
Start: As soon as possible
Employment level: Full-Time overtime exempt preferred
Pay: The pay for this role is $00/Year
Location: New York City
Discover more at:
Start: As soon as possible
Employment level: Full-Time overtime exempt preferred
Pay: The pay for this role is $00/Year
Location: New York City
Required Experience:
Senior IC
Key Skills
- Administrative Skills
- Facilities Management
- Biotechnology
- Creative Production
- Design And Estimation
- Architecture
About Company
FELFEL is all about good food and coffee in the workplace: we help Swiss employers become masters of hospitality. With our smart fridge ‘FELFEL’ and delicious barista coffee ‘Gavetti’, we enable companies to provide their employees with first-class, ultra-fresh food and drinks through ... View more
