Demand Generation & Growth Marketer USA

At parcelLab were reshaping how the worlds leading brands manage the post-purchase experience.

Our post-purchase platform helps companies like John Lewis Chicos Yeti AllSaints and others transform every touchpoint into moments that drive customer engagement build loyalty and create customers for life.

We believe retailers deserve marketing that feels human smart and brave. As our new Demand Generation & Growth Marketer for USA youll help us turn strategy into fully executed data-driven AI-powered campaigns across every touchpoint that matters.

Youll be the engine behind our go-to-market execution in the region: running ABM programs orchestrating personalized outreach owning events end-to-end and keeping the marketing machine running with precision and creativity.

This is a role for a doer with brains someone who thrives at the intersection of automation storytelling and GTM systems. We are looking for someone in the US ideally in the East Coast.

What youll do:

1. Campaign Execution (Core)

• Plan execute and manage multi-channel campaigns (paid email ABM automation) from brief to reporting.
• Own all physical events in the region from trade show booths to exclusive dinners and satellite events. Youll manage everything from data collection to follow-up.
• Run LinkedIn Ads Google Ads Influ2 and other paid campaigns and collaborate with SDRs for personalized follow-ups.
• Launch and manage email and outreach workflows via HubSpot Gong and Clay.
• Drive ABM activations direct mail and gifting programs that make prospects remember us.

2. Marketing Automation & Tooling

• Build and maintain automation flows across Clay HubSpot Salesforce and AI tools (N8N Make etc.).
• Ensure all campaigns are properly tracked via UTMs pixels and CRM sync.
• Keep our Notion marketing board fully aligned with deadlines owners and deliverables.
• Always scout new tools that push the boundaries of efficiency and creativity.

3. Content & Collaboration

• Partner closely with our designer and developer (both in-house) to brief and QA assets.
• Collaborate with the global Content team to align narratives across regions.
• Write short-form copy for ads emails or event collateral when needed.

4. ABM & Sales Alignment

• Build and optimize ABM landing pages and personalized outreach flows.
• Partner with AEs on Tier 1 enterprise accounts supporting deal acceleration with guerrilla-style personalized marketing ideas.

5. Reporting & Optimization

• Measure and report performance across channels tracking how campaigns influence pipeline and deals.
• Continuously test analyze and optimize from targeting to creative.
• Manage data hygiene enrichment and operational workflows to ensure flawless campaign execution.

What were looking for:

• 35 years of hands-on B2B SaaS marketing experience ideally in demand gen growth or campaign roles.
  • Proven experience with HubSpot Salesforce and Clay (required).
  • Technical curiosity you know what APIs do can debug tracking issues and understand HTML/CSS basics.
  • Familiarity with modern GTM tools like Influ2 6Sense Mutiny Chili Piper Clearbit Demandbase Gong etc.
  • Strong project management skills and attention to detail.
  • Excellent written and verbal communication (English).
  • Naturally AI-first you experiment with AI tools daily to automate create and optimize.

Why join parcelLab:

• Youll join a passionate and collaborative global sales team with plenty of room to grow
• Competitive salary commission benefits
• Exposure to high-growth accounts and verticals
• A culture that values creativity experimentation and ownership

Perks & Benefits:

Plenty of room for your own to try fail and learn!

Comprehensiveday onboarding plan in place from the very first day to help you integrate seamlessly with the rest of the company and understand new responsibilities

Equipped with the latest MacBook or PC as a digital-first company you choose whether to work entirely from home in one of our offices or a mix that suits you. Not close to one of our offices No problem! Find yourself a co-working space instead and well help cover the costs

Career development opportunities including our Leadership Development Program and our Mentorship Program as well as online language courses available budgets for further training and access to LinkedIn Learning

Stay grounded with our free meditation mindfulness and coaching sessions via our mental wellbeing platform

Regular company retreats parcelLab events (in-person and online) local and regional meet-ups as well as team off-sites

Be part of a motivated diverse and international team made up of over 25 different nationalities; and with a great rating for company culture and employee experience on Glassdoor youll love working here!

About parcelLab:

parcelLabs platform unifies every touchpoint from customer conversion order tracking delivery returns and engagement into one seamless ecosystem that not only reduces friction but actively drives repeat purchases transforming post-purchase into a competitive advantage.

Its all in a days work for us:

• Monitor over six million shipments per day
• 175 countries across the globe use our tracking pages
• 1000 brands use parcelLab for their post-purchase experience
• Shipping data comes from more than 350 carriers worldwide including DHL FedEx & DPD
• 150 employees around the globe driving innovation together

Equal Opportunities:

parcelLab is an Equal Opportunities Employer. We live the motto always joy always team always equality which means we celebrate diversity and do not accept any form of discrimination or harassment. We believe that diversity enriches our employee experience and allows each of us to deliver the best work possible.

Qualified applicants will receive consideration for employment without regard to race colour religion sex sexual orientation gender perception or identity national origin age marital status disability status or other lived experience.

Come be part of our growth contribute your ideas and share in our success as we continue to improve the post-sales customer journey for millions of people every day.