Marketing Strategy Senior Lead Consultant

Wells Fargo is seeking a Marketing Strategy Senior Lead Consultant within Consumer Small & Business Banking (CSBB) to lead end-to-end conversion funnel optimization and digital customer eCommerce strategies with a focus on digital shopping channels for the Consumer Bank.

Growth Marketing is responsible for driving profitable growth in new customers and balances through integrated data-driven marketing strategies. This role will lead a high-impact cross-functional team spanning analytics technology digital product and execution to identify implement and scale innovative digital marketing capabilities that accelerate customer growth and deliver seamless customer-obsessed experiences.

The ideal candidate is highly quantitative curious and collaborate with an innate performance mindset. This person must have a deep understanding of digital shopping behaviors channels and online platforms.

Are you looking for more Find it here. At Wells Fargo we believe that a meaningful career is much more than just a job. Its about finding all the elements that help you thrive in one place. #LivingTheWellLife means youre supported in life not just work. It means having a competitive salary a robust benefits package and programs to support your work-life balance and well-being. It means being rewarded for investing in your community celebrated for being your authentic self and empowered to grow. And were recognized for it! Wells Fargo ranked in the top three on the 2024 LinkedIn Top Companies List of best workplaces to grow your career in the U.S. Learn more about the career areas and business divisions at .

In this role you will:

• Develop and implement comprehensive marketing strategies to improve digital conversion and customer experience
• Lead complex initiatives working across different functional teams to strategize plan and implement new digital marketing strategies that optimize online account opening
• Partner with multiple cross-functional teams to understand end-to-end digital performance - across page traffic account profitability and budget metrics
• Deliver executive-level reporting and strategic recommendations to senior leadership including C-suite stakeholders
• Champion a test-and-learn culture driving experimentation and continuous improvement across digital channels
• Serve as a thought leader influencing enterprise strategy and fostering alignment across lines of business vendor partners and internal team
• Provide performance updates to leadership including C-suite executives
• Review analytical results to make data-driven decisions to improve production while delivering customer-obsessed experiences
• Embrace test and learn while being thorough in the management of details

Required Qualifications:

• 7 years of Marketing Digital Marketing Digital Platforms (i.e. Mobile or Social Media) experience eCommerce or equivalent demonstrated through one or a combination of the following: work experience training military experience education

Desired Qualifications:

• Marketing strategy experience with a focus on end-to-end customer acquisition through digital channels
• 1 years of experience working in banking or financial services
• Demonstrated outstanding verbal written and interpersonal communication skills with the ability to present and discuss information in a way that persuades educates and enhances understanding at all levels
• Ability to build a test and learn agenda through business case creation and stakeholder prioritization
• Ability to prepare management-level presentations and influence senior decision makers
• Strong project management skills including the ability to handle multiple projects concurrently; must thrive in a fast-paced environment
• Ability to work independently and prioritize tasks and responsibilities
• Ability to work and influence successfully within a matrix environment and build effective business partnerships across all organizational levels where flexibility collaboration and adaptability are important

Job Expectations:

• This position offers a hybrid work schedule.

This position is not eligible for Visa sponsorship.

Posting Locations:

• 401 S Tryon St - Charlotte North Carolina 28202

Required locations listed above.

Salary range is determined by location of the job. May be considered for a discretionary bonus.

Please note: Job posting may come down early due to volume of applicants.

Posting End Date:

*Job posting may come down early due to volume of applicants.

We Value Equal Opportunity

Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability status as a protected veteran or any other legally protected characteristic.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit Market Financial Crimes Operational Regulatory Compliance) which includes effectively following and adhering to applicable Wells Fargo policies and procedures appropriately fulfilling risk and compliance obligations timely and effective escalation and remediation of issues and making sound risk decisions. There is emphasis on proactive monitoring governance risk identification and escalation as well as making sound risk decisions commensurate with the business units risk appetite and all risk and compliance program requirements.

Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates including women persons with disabilities aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.

Applicants with Disabilities

To request a medical accommodation during the application or interview process visitDisability Inclusion at Wells Fargo.

Drug and Alcohol Policy

Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.

Wells Fargo Recruitment and Hiring Requirements:

a. Third-Party recordings are prohibited unless authorized by Wells Fargo.

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.