Senior Content Marketing Strategist

This role will be based in San Francisco Mountain View Sunnyvale or NYC.

At LinkedIn our approach to flexible work is centered on trust and optimized for culture connection clarity and the evolving needs of our business. The work location of this role is hybrid meaning it will be performed both from home and from a LinkedIn office on select days as determined by the business needs of the team.  

This role leads the strategic direction development and performance of content across LinkedIns owned earned and paid channelsconnecting storytelling to business impact across both B2B and B2C audiences. Acting as the central hub for content within the Social Creator & Partnerships Center of Excellence this leader ensures that every piece of contentwhether creator-led editorial or campaign-drivenadvances brand priorities and drives measurable outcomes.

Youll partner closely with product and integrated marketing comms brand creative and analytics teams to unify messaging streamline briefs and ensure our content ecosystem supports integrated go-to-market campaigns and tentpole moments. From LinkedIn to TikTok YouTube Instagram and Reddit youll define and evolve the content strategy that fuels these platformsgrounded in insights elevated by creativity and optimized for performance.

Youll also champion a culture of experimentationtracking cultural and platform trends piloting emerging formats and tools and translating results into actionable learnings. As a cross-functional influencer and storyteller youll help the organization make smarter faster and more consistent content decisions that strengthen our brand narrative and maximize our reach across audiences and regions.

Key Responsibilities

• Strategic Content Leadership: Own and evolve the content strategy across owned earned and paid channels ensuring alignment with brand priorities and business objectives across B2B and B2C audiences.
• Cross-Functional Collaboration: Partner with product marketing brand comms creative and analytics teams to craft unified messaging and ensure content supports integrated campaigns and storytelling across channels.
• Intake & Brief Management: Act as the first stop for cross-functional partners streamlining briefs and coordinating with the CoE to identify the best activation approach.
• COE Campaigns and Events: Lead overall content strategy for go-to-market campaigns and events across platforms including LinkedIn Instagram TikTok Reddit and YouTube. 
• Performance & Insights: Define success metrics for content initiatives analyze performance and deliver actionable insights that inform editorial decisions and content evolution.
• Trendspotting & Innovation:Monitor content cultural and platform trends to keep the brand relevant. Pilot emerging content formats storytelling techniques distribution methods and tools to increase reach and engagement.
• Stakeholder Influence & Alignment: Collaborate with product marketing sales creative agencies analytics and external partners to ensure content strategies ladder up to broader marketing objectives. Advocate for best-in-class storytelling and consistency across regions and business units.

Qualifications :

Basic  Qualifications

• 7 years of experience developing and executing content strategies in B2C B2B or technology sectors across formats and platforms such as LinkedIn Instagram TikTok YouTube and blogs.
• 5 years of experience working cross-functionally in matrixed environments collaborating with marketing creative and analytics teams.
• 4 years of experience managing complex cross-functional projects across regions with proven ability to influence stakeholders and communicate effectively at multiple levels.

Preferred Qualifications

• Experience collaborating with creative and production teams to develop compelling content experiences.
• Experience managing content strategies for global or multi-regional audiences.
• Familiarity with influencer creator or thought leadership content in B2B contexts.
• Experience with content and social performance tools (e.g. Sprinklr Tubular  Google Analytics CreatorIQ CMS platforms)
• Experience managing brand reputation or sensitive communications through content.
• Passion for building scalable innovative content programs that resonate across audiences.
• Experience driving measurable business outcomes through content initiatives.
• Experience in leveraging data and insights to optimize content performance.

Skills

• Content strategy and editorial planning
• Cross-functional collaboration
• Data-driven storytelling and insights
• Trendspotting and innovation
• Stakeholder influence and communication

LinkedIn is committed to fair and equitable compensation practices.   

The pay range for this role is $125000 to $195000. Actual compensation packages are based on several factors that are unique to each candidate including but not limited to skill set depth of experience certifications and specific work location. This may be different in other locations due to differences in the cost of labor.   

The total compensation package for this position may also include annual performance bonus stock benefits and/or other applicable incentive compensation plans. For more information visit  Information :

Equal Opportunity Statement 

We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race color religion creed gender national origin age disability veteran status marital status pregnancy sex gender expression or identity sexual orientation citizenship or any other legally protected class.

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No

Employment Type :

Full-time