Country Manager, Mexico

About the Role

The Country Manager for Mexico will establish lead and scale the companys business in one of its most strategic international growth markets. This executive will be responsible for full profit and loss (P&L) driving revenue profitability and sustainable market share growth across all channels. The role requires a strategic builder and hands-on operator who can expand the companys presence in Mexico while ensuring alignment with global standards brand positioning and business objectives.

The Country Manager will be accountable for building strong organizational capabilities ensuring compliance with Mexican regulations and fostering seamless integration with global headquarters.

Youll Make a Difference By

Strategic Leadership & Market Development

• Developing and executing the Mexico market strategy fully aligned with global and regional objectives.
• Identifying and capturing opportunities across wholesale retail ecommerce and marketplace partnerships to accelerate growth.
• Shaping country assortment pricing distribution and channel mix to win with the Mexican consumer.
• Building brand awareness and equity in Mexico through locally relevant marketing initiatives aligned with global positioning.
• Representing the company with government agencies trade associations industry partners and other external stakeholders.

Financial and Governance Oversight

• Owning the countrys P&L; Delivering revenue EBITDA and market share targets.
• Leading budgeting forecasting and financial planning with discipline around cash flow working capital and credit management.
• Ensuring compliance with Mexican tax labor and trade regulations including USMCA and import/export requirements.
• Maintaining strong internal controls and governance standards consistent with global policies.

Operational Excellence

• Establishing scalable processes and infrastructure to support rapid growth.
• Continuously monitoring and responding to market trends consumer shifts and competitor actions.
• Driving digital integration and operational alignment with global systems and practices.

People and Organizational Leadership

• Building leading and inspiring a high-performing cross-functional team across Mexico.
• Creating a strong culture of accountability innovation and collaboration.
• Driving talent acquisition retention and development with focus on succession planning and leadership pipeline building.
• Serving as a cultural bridge fostering trust and alignment between the Mexico team and global headquarters.

Sales and Marketing Leadership

• Leading commercial strategy including distribution partnerships wholesale accounts direct retail and digital channels.
• Overseeing execution of locally tailored marketing PR and consumer engagement programs.
• Building strategic partnerships with key retailers distributors and ecommerce platforms (e.g. Mercado Libre Amazon Mexico).
• Partnering with the Global Marketing team to leverage consumer insights and analytics to refine go-to-market strategies.

Other duties/projects may be assigned at any time.

Success Metrics

• Delivery of revenue EBITDA and market share growth targets.
• Successful launch and expansion of retail wholesale and digital channels.
• Growth in brand awareness and consumer engagement in Mexico.
• Operational efficiency compliance and alignment with global standards.

About You

• Bachelors degree in Business Administration Economics or related field; MBA preferred.
• 1015 years of senior leadership experience with proven track record of scaling operations and managing P&L ideally in Mexico or broader Latin America.
• Strong background in consumer goods footwear/apparel or lifestyle brands with omnichannel experience across wholesale retail and ecommerce.
• Deep understanding of Mexican business cultural and regulatory environments.
• Experience navigating cross-border operations supply chain and customs/trade requirements.
• Demonstrated success working with U.S. or global parent companies and multicultural teams.
• Bilingual proficiency in Spanish and English (written and verbal).

About Ariat

Ariat is an innovative outdoor global brand with roots in equestrian performance. We develop high-quality footwear and apparel for people who ride work and play outdoors and care about performance quality comfort and style.

This contract position may be eligible for select benefits through the payrolling agency. Benefits may include medical dental and vision insurance options and 401k.

Ariat will consider qualified applicants including those with criminal histories in a manner consistent with state and local laws. Ariat is an Equal Opportunity Employer and considers applicants for employment without regard to race color religion sex orientation national origin age disability genetics or any other basis protected under federal state or local law. Ariat is committed to providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process email

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Please note that Ariat does not accept unsolicited resumes from recruiters or employment the absence of a signed Agreement Ariat will not consider or agree to payment of any referral compensation or recruiter/agency placement the event a recruiter or agency submits a resume or candidate without a previously signed Agreement Ariat explicitly reserves the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency. Any unsolicited resumes including those submitted directly to hiring managers are deemed to be the property of Ariat.