AssistantAssociate Director of Digital Media

Granville, OH - USA

Monthly Salary: Not Disclosed

Posted on: 26 days ago

Vacancies: 1 Vacancy

Job Summary

The Assistant/Associate Director of Digital Media plays a key role in advancing the strategic priorities of Denison University through the Institutional Advancement Division with a particular focus on fundraising and alumni engagement through digital communications such as email marketing. Reporting to the Senior Associate Director of Engagement Marketing and Communications this individual will serve as the lead for Denisons comprehensive email marketing program. The role requires a strong commitment to industry best practices exceptional attention to detail and a strategic mindset. Responsibilities include content creation execution of digital marketing initiatives and communication campaigns performance reporting and the development of data-informed recommendations to enhance engagement and optimize overall strategy.

Develop execute and manage targeted email marketing campaigns in collaboration with internal stakeholders to prepare content align messaging with campaign goals and ensure brandconsistency across all communications to support institutional priorities including fundraising alumni engagement and event promotion.
Design visually engaging brand-aligned email messages and templates that are mobile-responsive and optimized for various email clients and devices ensuring consistent visual identity across all messages.
Stay current on email design trends and evolving best practices recommending innovations that improve engagement and brand perception; Implement accessible design practices to meet ADA standards including proper use of alt text color contrast and font choices.
Maintain a digital asset library and email style guide to ensure consistent use of colors fonts and design components across campaigns.
Manage segmented email lists using CRM and marketing automation tools ensuring accuracy compliance and optimal audience targeting.
Monitor campaign performance metrics (e.g. open rates click-through rates conversion rates) and provide actionable insights to improve future communications; Conduct A/B testing to refine subject lines segmentation content and send times for optimal engagement.
Maintain a communications calendar to coordinate timing and cadence across multiple campaigns and departments.
Support the development of social media content as needed participate in brainstorms for creative campaigns and review and edit web properties as assigned.

Qualifications

Required

Bachelors degree in marketing communications journalism or a related field.
2 - 4 years professional work experience in marketing and communications
Familiarity with any CRM marketing system.

Preferred

5 - 7 years professional work experience in marketing and communications at a university.
Familiarity with Almabase Hubspot WordPress HTML Adobe Creative Suite Canva and .

Required Experience:

Director

Develop execute and manage targeted email marketing campaigns in collaboration with internal stakeholders to prepare content align messaging with campaign goals and ensure brandconsistency across all communications to support institutional priorities including fundraising alumni engagement and event promotion.
Design visually engaging brand-aligned email messages and templates that are mobile-responsive and optimized for various email clients and devices ensuring consistent visual identity across all messages.
Stay current on email design trends and evolving best practices recommending innovations that improve engagement and brand perception; Implement accessible design practices to meet ADA standards including proper use of alt text color contrast and font choices.
Maintain a digital asset library and email style guide to ensure consistent use of colors fonts and design components across campaigns.
Manage segmented email lists using CRM and marketing automation tools ensuring accuracy compliance and optimal audience targeting.
Monitor campaign performance metrics (e.g. open rates click-through rates conversion rates) and provide actionable insights to improve future communications; Conduct A/B testing to refine subject lines segmentation content and send times for optimal engagement.
Maintain a communications calendar to coordinate timing and cadence across multiple campaigns and departments.
Support the development of social media content as needed participate in brainstorms for creative campaigns and review and edit web properties as assigned.

Qualifications

Required

Bachelors degree in marketing communications journalism or a related field.
2 - 4 years professional work experience in marketing and communications
Familiarity with any CRM marketing system.

Preferred

5 - 7 years professional work experience in marketing and communications at a university.
Familiarity with Almabase Hubspot WordPress HTML Adobe Creative Suite Canva and .

Required Experience:

Director