Sr Omnichannel Customer Engagement Manager
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
At Gilead were creating a healthier world for all people. For more than 35 years weve tackled diseases such as HIV viral hepatitis COVID-19 and cancer working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the worlds biggest health challenges and our mission requires collaboration determination and a relentless drive to make a difference.
Every member of Gileads team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions and were looking for the next wave of passionate and ambitious people ready to make a direct impact.
We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future you are the key driver in evolving our culture and creating an environment where every employee feels included developed and empowered to fulfil their aspirations. Join Gilead and help create possible together.
Job Description
Key Responsibilities:
Lead the planning and implementation of key omnichannel customer engagement projects coordinate cross-functional resources monitor progress and provide regular updates on project outcomes to drive continuous execution and optimization of the omnichannel strategy. Collaborate closely with Business Units and Marketing Teams to co-design and execute digital marketing initiatives across Gileads owned channels (including face-to-face call WeChat and meetings) enhancing customer engagement quality and strengthening brand impact. Oversee the design and optimization of user journeys and experiences within the omnichannel engagement ecosystem ensuring consistent seamless and value-driven scientific interactions across all channels and touchpoints. Collaborate closely with internal Commercial Operations teams to leverage data insights for marketing optimization and decision-making enhance field team execution effectiveness in omnichannel engagement and strengthen capability building and training for field representatives.
Qualifications:
- Bachelors degree or above in Marketing Digital or a related field;
- 10 years work experience and minimum of 5 years of experience in digital marketing; pharmaceutical industry experience preferred;
- Strong understanding of customer journey management digital marketing strategy and campaign operations;
- Proven ability to collaborate cross-functionally and manage complex projects with multiple stakeholders;
- Creative and strategic mindset with excellent communication skills in both English and Chinese.
主要职责
主导全渠道客户互动关键项目的规划与实施协调跨职能资源跟进执行进度并定期汇报项目成果推动全渠道战略持续落地与优化 与各业务部门及品牌团队紧密合作共同策划与执行公司互动渠道包括线下拜访微信会议等的数字营销活动提升客户互动质量与品牌影响力 统筹全渠道客户互动生态体系的用户旅程设计与体验优化确保客户在各渠道和触点中获得一致流畅且具价值的学术体验 通过与业务规划及运营各职能团队的紧密合作利用数据洞察支持营销活动优化与决策提升销售团队在全渠道客户互动中的执行有效性并推动一线销售团队全渠道客户互动能力建设与应用培训
任职资格
- 本科及以上学历市场营销数字化营销或相关专业优先
- 具备10年以上工作经验其中5 年以上数字营销相关经验有医药行业经验者优先
- 熟悉客户旅程管理数字营销策略及内容运营流程
- 具备出色的跨部门协作与项目管理能力能高效推进多任务并行
- 拥有创新思维与战略视角具备优秀的中英文沟通与表达能力
For Current Gilead Employees and Contractors:
Please apply via the Internal Career Opportunities portal in Workday.
Required Experience:
Manager
Key Skills
- Business Development
- Employee Orientation
- Public Health
- Account Management
- VersionOne
- Conflict Management
- Project Management
- Relationship Management
- Team Management
- Customer relationship management
- Human Resources
- Public Speaking
About Company
Gilead Sciences is continuing to hire for all open roles. Our interview process may be conducted virtually and some roles will be asked to temporarily work from home. Over the coming weeks and months, we will be implementing a phased approach to bringing employees back to site to ensu ... View more
