Brand Insights Sr. Manager
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Job Location:
Mexico City - Mexico
Monthly Salary:
Not Disclosed
Posted on:
03-11-2025
Vacancies:
1 Vacancy
Job Summary
No Relocation Assistance Offered
Job Number#170075 - Hidalgo Mexico City Mexico
Who We Are
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care Personal Care Home Care Skin Care and Pet Nutrition. Our products are trusted in more households than any other brand in the world making us a household name!
Join Colgate-Palmolive a caring innovative growth company reimagining a healthier future for people their pets and our planet. Guided by our core valuesCaring Inclusive and Courageouswe foster a culture that inspires our people to achieve common goals. Together lets build a brighter healthier future for all.
Job Summary
Drive brand positioning insights work to feed into BPM development.
Co-Lead People Journeys development in partnership with Div. marketing directors
Lead communication (traditional & digital) testing and learnings.
Work in close partnership with IBE and Red Fuse teams by sharing comms learnings that guide communication development and media planning.
Integrate learnings from cultural/social understanding creative development ad performance and MMMs (connect the dots)to form a solid posture that impacts comms development and media planning.
Principal Duties and Responsibilities
Drive Brand Equity/Tracking studies (ie. brand positioning ownables) to gather learnings that contribute to both communication and brand positioning work.
Lead Brand Comms Pre testing & Ad Tracking (Trad. & Digital)
Lead learnings from digital platforms studies (ie. Facebook BL YouTube)
Drive implications and learnings from Media studies (ie. MMMs TAR) to inform media/comms planning.
Lead Audience segmentation in partnership with RF.
Co-lead People Journeys development (with Div. category directors)
Support local IBE initiatives by ensuring local teams follow comms testing guidelines and sharing learnings that avoid committing to unnecessary research.
Lead meta learning discipline to elevate communication development capabilities with the BIG and local teams.
Work in close partnership with IBE and RF to feed ACPL framework
Leverage foresight and cultural understanding to build people centric communications.
Own and manage brand insights budget at a category level.
Education Experience & Skill Requirements
Major in: Math/statistics Business Management Engineering Marketing Psychology Sociology Anthropology Communications.
Fluent english (critical)
At least 6/8 years of experience in research in CPG ideal Tech/Digitally centered companies also preferred (ie Facebook/Google) research agencies and also strategic planning areas from Advertising agencies.
Evident digital capabilities for research strong experience with agile research platforms
Experienced in communication development and testing.
Position will be based in Mexico City
Our Commitment to Inclusion
Our journey begins with our peopledeveloping strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self is treated with respect and is empowered by leadership to contribute meaningfully to our business.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion gender gender identity sexual orientation national origin ethnicity age disability marital status veteran status (United States positions) or any other characteristic protected by law.
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.
#LI-Hybrid
Required Experience:
Manager
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
Learn more about the Colgate Bright Smiles, Bright Futures® program, and check out oral health resources for at school and in the home.
