Head of Marketing, China

Oxford Instruments

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profile Job Location:

Shanghai - China

profile Monthly Salary: Not Disclosed
Posted on: 30+ days ago
Vacancies: 1 Vacancy

Job Summary

Key Responsibilities

  • Strategic alignment & planning
  • Market Analysis and Competitive Intelligence
  • Brand Awareness and Lead Generation

  • Performance Tracking and Evaluation

  • Digital Marketing

  • Campaign Development and Execution
  • Market Segment

  • Budget Management and Reporting

Person Specification Essential requirements unless stated

Education / Qualifications:

  • Bachelors degree in business Marketing or a related field or equivalent work experience.
  • In depth experience of relevant technologies customers and markets with proven capability through performance metrics to show impact of strategy marketing ability.
  • Academia background in material science and/or engineer background are preferred
  • Proven experience of strategic planning and marketing operation.

Professional Skills/ Abilities:

Strategic planning skill

Campaign Management: Experience in developing and executing integrated marketing campaigns across multiple channels.

Digital Marketing: Expertise in digital marketing techniques including SEO social media email marketing and website optimization.

Resilience & Pressure Management: Ability to work under pressure and meet tight deadlines without compromising quality.

Analytical Skills: Proficiency in market analysis competitive intelligence and ROI measurement.

Reporting and Evaluation: Strong analytical skills for tracking performance and conducting post-event evaluations.

Cross-Functional Collaboration: Ability to work effectively with cross-functional teams to achieve business objectives.

Personal Qualities:

Content Strategy & Analytical Skills: Strong in content strategy with excellent conceptual thinking and robust analytical abilities to identify and map outgrowth opportunities.

Time & Priority Management: Exceptional organizational skills with the ability to plan prioritize and meet deadlines through process improvements and clear communication.

Strategic Thinking & Problem-Solving: Strong strategic mindset capable of identifying solutions and driving problem-solving.

Personal Drive: Constructive organized and driven with a willingness to go above and beyond.

Communication Skills: Excellent written verbal and interpersonal communication skills in both English and Mandarin. Strong presentation skills.

#LI-TJ1


Required Experience:

Director

Key ResponsibilitiesStrategic alignment & planningMarket Analysis and Competitive IntelligenceBrand Awareness and Lead GenerationPerformance Tracking and EvaluationDigital MarketingCampaign Development and ExecutionMarket SegmentBudget Management and ReportingPerson Specification Essential requirem...
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Key Skills

  • Digital Marketing
  • Performance Marketing
  • B2B Sales
  • Marketing
  • SAAS
  • Growing Experience
  • Customer Acquisition
  • Multichannel Marketing
  • Affiliate Marketing
  • Team Management
  • Public Speaking
  • Lead Generation

About Company

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Oxford Instruments is a leading provider of high technology products and services for research and industry.

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