Brand & Performance Media Internship

At we believe the outdoors brings out the best in all of us. We are committed to fostering a culture of belonging and creating safe inclusive spaces where everyone feels welcomeboth here and Outside. We value individual differences and are dedicated to maintaining an inclusive work environment where everyone can bring the best of their experience and talents and truly thrive.

Are you ready to embark on an exciting summer internship journey with one of Maines most iconic outdoor brands At L. were not just about selling gear; were about inspiring and enabling people to enjoy the restorative power of being outside. Whether youre hiking up a mountain of data paddling through event planning or navigating the trails of hiring top talent youll find your place here as a summer intern. Lace up your boots grab your backpack and get ready for an unforgettable adventure like no other with L. Summer Internship Program.

This position will support the Brand and Media Performance Media teams which oversee our media planning buying and execution efforts across active media channels (Search Affiliate Paid Social Display Video TV and Streaming programs).

Position Purpose:

• Assist with the setup QA and tracking of paid media campaigns (e.g. search display social TV/Streaming).
• Help monitor campaign performance and compile reports to identify trends and insights.
• Collaborate with internal teams and external partners to ensure accurate data collection and campaign execution.
• Contribute to documentation and process improvements related to media operations and tracking.

Skills/Qualifications:

• Currently pursuing a degree in Marketing Advertising Digital Media Business Analytics or a related field.
• Interest in digital marketing media operations or marketing analytics.
• Familiarity with digital ad platforms (e.g. Google Ads Meta Ad Manager Pinterest Tik Tok Microsoft Search) or analytics tools (GA4) is a plus.
• Strong attention to detail and comfort working with data and technical systems.
• Proactive organized and eager to learn in a fast-paced environment.

Nice to haves:

• Experience with product data feeds GenAI platforms Ad serving platforms (CA360) & DSPs (DV360)
• Understanding of UTM parameters pixels or conversion tracking.
• Previous internship or coursework in digital marketing or media buying.

If you care about the outdoors joining is a great way to feel good about what you do. Our benefits package makes a good thing even better with programs and perks designed to support your health and financial goals. Plus maintaining a healthy work-life balance and re-charging outside are all part of the plan.

If your experience looks a little different from what weve identified and you think youd be great at this role wed love to learn more about you! At we believe the outdoors brings out the best in all of us. We strive to reflect this every day in our commitments to employees and partners and in our efforts to promote belonging.