Sr. Associate Marketing Manager

At Polaris Inc. we have fun doing what we love by driving change and innovation. We empower employees to take on challenging assignments and roles with an elevated level of responsibility in our agile working environment. Our people make us who we are and we create incredible products and experiences that empower us to THINK OUTSIDE.

JOB SUMMARY

The Sr. Associate Marketing Manager Parts and Lubricants leads the development of marketing plans that meet the Category and PG&A division goals and objectives. Responsible for managing multi-channel marketing communications to strengthen brand and drive growth through consumer & dealer awareness; providing cross-category project leadership to develop communications and promotions based on consumer needs motivators and behaviors; and working collaboratively with the PG&A e-commerce product sales and Brand marketing teams.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Planning
  • Develop integrated product marketing launch and go-to-market plans that include positioning naming and message development
  • Develop and manage multi-channel content strategy including photography copy animations and video
  • Ensure consistent adherence to brand guidelines for all marketing materials
• Marketing Asset Development & Execution Market Research Events Campaigns & Tools
  • Develop multi-channel purchase funnel marketing campaigns by working in conjunction with agencies
  • Drive effective and compelling marketing elements including print collateral social email in-store POP digital media advertising public relations training & presentations
  • Develop project scopes & objectives involving all relevant stakeholders ensuring technical feasibility and that all projects are delivered on-time within scope and within budget
  • Work with cross-departmental team to develop & maintain the master content and traffic calendars
  • Responsible for all phases of consumer catalogs including creative layout/pagination studio and location photography production inventory and field distribution
  • Develop e-commerce marketing plan and partner with e-commerce teams on execution for brand e-commerce/store front
  • Lead planning and execution of events including dealer shows and consumer events
  • Create collateral for retail events and promotions communicated via email and direct mail social and email dealer advertisements and in-store POP
  • Build 1:1 relationship with consumers and build brand affinity through customer retention efforts
  • Drive consumer insights generation and analysis via focus groups surveys and other measurement
  • Track and analyze competitive marketing efforts to optimize communication methods mediums and technologies to engage with various audiences
  • Keep current with emerging digital marketing channels (i.e. social mobile email search)
  • Track analyze and report on all campaign metrics
• Leadership
  • Work with cross-functional teams to deliver PG&A objectives
  • Manage agency interaction schedules budgets and production of materials

REQUIRED SKILLS AND KNOWLEDGE

• Bachelor degree in business marketing or related
• 5 years marketing or related experience
• Proven leadership
• Strong project management skills
• Excellent written and verbal communication skills
• Ability to lead in a fast-paced environment managing tasks on time and within budget
• Team leader who can work well across and up and down the organization
• Ability to operate autonomously on location (video shoots shows consumer events etc.)
• Strong computer skills (Microsoft Office)

WORKING CONDITIONS

• Standard office environment; hybrid (Minneapolis office)
• Some travel required

The starting pay range for Minnesota is $83000 to $109000 per year. Individual salaries and positioning within the range are determined through a wide variety of factors including but not limited to education experience knowledge skills and geography. While individual pay could fall anywhere in the range based on these factors it is not common to start at the high end or top of the range.

#LI-GR1

#LI-Hybrid

This position is not eligible for sponsorship

To qualify for this position former employees must be eligible for rehire and current employees must be in good standing.

We are an ambitious resourceful and driven workforce which empowers us to THINK OUTSIDE. Apply today!

At Polaris we put our employees first by offering a holistic approach to their health and financial wellbeing. Polaris is proud to offer competitive compensation including a market-leading profit-sharing plan that is fundamental to our pay-for-performance Polaris employees are owners of the company through company contributions to our Employee Stock Ownership Plan and discounted employee stock purchases plan. Employees receive a generousmatching contribution to 401(k) financial wellness education and consultation to plan for their financial addition to competitive pay Polaris provides a comprehensive suite of benefits including health dental and vision insurance wellness programs paid time off gym & personal training reimbursement life insurance and disability offerings. Through the Polaris Foundation and our Polaris Gives paid volunteer time off we support employees who actively volunteer their time efforts and passions to improve the health and wellbeing of the communities in which they live play and work. Employees at Polaris drive our success and are rewarded for their commitment.

About Polaris

As the global leader in powersports Polaris Inc. (NYSE: PII) pioneers product breakthroughs and enriching experiences and services that have invited people to discover the joy of being outdoors since our founding in 1954. Polaris high-quality product line-up includes the Polaris RANGER RZR and Polaris GENERAL side-by-side off-road vehicles; Sportsman all-terrain off-road vehicles; military and commercial off-road vehicles; snowmobiles; Indian Motorcycle mid-size and heavyweight motorcycles; Slingshot moto-roadsters; Aixam quadricycles; Goupil electric vehicles; and pontoon and deck boats including industry-leading Bennington pontoons. Polaris enhances the riding experience with a robust portfolio of parts garments and accessories. Proudly headquartered in Minnesota Polaris serves more than 100 countries across the globe.

EEO Statement

Polaris Inc. is an Equal Opportunity Employer and will make all employment-related decisions without regard to race color religion creed sex sexual orientation gender identity national origin age disability marital status familial status status with regard to public assistance membership or activity in a local commission protected veteran status or any other status protected by applicable law. Applicants with a disability that are in need of an accommodation to complete the application process or otherwise need assistance or an accommodation in the recruiting process should contact Human Resources at or.To read more about employment discrimination protection under U.S. federal law see:Know Your Rights: Workplace Discrimination is Illegal ().