Recruitment and Events Strategist
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Job Location:
Monthly Salary:
Posted on:
02-11-2025
Vacancies:
1 Vacancy
Job Summary
If you believe the difference between a potential student and an applicant comes down to the right message in the right place at the right time - we want to meet you. SAITs dynamic Marketing team brings together campaign creators content strategists data analysts recruiters and UX-driven web team members to deliver cohesive impactful experiences across every touchpoint - from digital channels to in-person events. We lead the institutional Marketing and Recruitment Plan power the brand strategy and operate key digital marketing channels.
The Opportunity
Reporting to the Manager Marketing and Recruitment the Recruitment and Events Strategistwill lead the development of SAITs recruitment strategy through data-driven planning critical analysis and innovative experience design. You directly supervise student practicums and hourly Student Recruitment Assistants managing their performance and development while also guiding event staff and cross-functional teams to ensure strategic alignment and consistent execution.
You blend creativity with analysis applying human-centered design to enhance the recruitment journey from awareness to application. You collaborate with internal and external partners to deliver inclusive targeted initiatives that support SAITs enrolment goals.
As a confident and engaging representative of SAIT you attend recruitment events across Alberta and Canada nurturing relationships and expanding into new markets. Your exceptional communication skills help you build strong connections with prospective students families educators and community stakeholders while championing a seamless and impactful recruitment experience.
*This role requires flexibility to work evenings and weekends as needed.
The Role
- Strategic Recruitment Planning:
- Lead targeted recruitment strategies for diverse audiences aligned with institutional priorities and SEM goals.
- Identify new markets and personas to close enrolment gaps.
- Collaborate with academic leadership to support program-specific recruitment through data-informed recommendations and active participation.
- Develop engagement plans for influencers and referral networks.
- Provide strategic insights to senior leadership on long-term recruitment risks and opportunities.
- Recruitment Experience & Optimization:
- Enhance recruitment touchpoints by applying user experience principles and reviewing the student/influencer journey.
- Collaborate on event design and CRM optimization to improve targeting personalization and follow-up.
- Use data and feedback to recommend experience improvements aligned with SEM priorities.
- Champion inclusive brand-aligned recruitment experiences and oversee implementation of best practices.
- Relationship Development Outreach & Travel:
- Build and maintain relationships with prospective students counsellors and partners to strengthen SAITs visibility.
- Represent SAIT at events across Alberta and Canada deepening engagement in priority and emerging markets.
- Strategically develop feeder markets through consistent outreach and data-informed strategies.
- Coordinate logistics and ensure professional representation at recruitment events.
- Collaboration & Knowledge Sharing:
- Supervise and support student practicums and recruitment staff including hiring onboarding and performance management.
- Act as a connector across departments to drive unified data-driven campaigns.
- Share market insights and contribute to cross-functional projects focused on engagement and messaging.
- Identify and address gaps in recruitment effectiveness advocating for the domestic student journey.
Qualifications & Experience
- Diploma or Bachelors degree in Marketing Communications Business Education or related discipline.
- 5-7 years of marketing and communication experience.
- 5-7 years of student recruitment experience.
- 1-2 yearsin a Supervisory role.
- Class 5 drivers license and personal vehicle is required.
- Certifications in event planning project management or related fields are an asset.
- Training or certification in UX/CX design and/or recruitment analytics is an asset.
- Training and familiarity with CRM systems preferred.
- Equivalent combination of experience and education may be considered.
Job Classification: P5932 - Supervisor
Salary Range: $76000 - $90000
Paid Leave: 4 Weeks Vacation / 14 Flex Days per year
# of positions: 2
Hours Per Week: 37.5
Posting closing date: November 14th 2025 at 4pm
About SAIT
SAIT is a global leader in applied education. Named one of Albertas Top Employers we offer the chance to work with a purpose preparing the next generation of industry leaders entrepreneurs advocates and explorers.
Building on our 100 year history were looking for innovative bold and collaborative employees who embrace change and deliver world-class customer experiences. Your future starts now at SAIT.
Equity diversity and inclusion (EDI) is essential to achieving SAITs vision to be a global leader in applied education. We encourage applications from women Indigenous people racialized people people with disabilities people from gender and sexually diverse communities and/or people with intersectional identities. Learn more about EDI at SAIT.
At SAIT we understand that experience comes in many forms. Were dedicated to adding diverse perspectives to SAIT - so if your experience is close to what were looking for please consider applying.
SAIT is committed to supporting persons with disabilities throughout the recruitment process. We will work with applicants to provide accommodations upon request to the Talent Advisor.
BEWARE FALSE POSTINGS AND RECRUITING OFFERS
SAIT has been made aware of individuals or organizations posing as SAIT using false postings to attract job seekers and collect personal information. Please be aware that SAIT will never request sensitive personal information beyond what is required for an application.
Career opportunities at SAIT will always be posted on the SAIT career site and we encourage applicants to only apply directly through there. When your application is completed you will receive an email confirmation if you did not receive one please check your junk mail or try applying through the SAIT career page again.
We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.
Key Skills
- Marketing
- Catering
- Organizational skills
- Hospitality Experience
- Management Experience
- HubSpot
- Event Planning
- Events Management
- Project Management
- Event Marketing
- Leadership Experience
- negotiation
About Company
The Southern Alberta Institute of Technology (SAIT) offers hands-on degree, diploma, certificate, continuing education and corporate training programs to develop the skills and knowledge employers demand.
