Digital Marketing Assistant Kptv

About Gray Media:

Gray Media or Gray is a multimedia company headquartered in Atlanta Georgia formally known as Gray Television Inc. The company is the nations largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Grays additional media properties include video production companies Raycom Sports Tupelo Media Group and PowerNation Studios and studio production facilities Assembly Atlanta and Third Rail Studios.

About KPTV:

KPTV - FOX 12 part of Gray Television and Gray Digital Media is a trusted leader in news entertainment and sports across the Portland metro and Southwest Washington. As part of Gray Digital Medias nationwide network we combine the power of local storytelling with industry-leading digital marketing solutions to help businesses connect with their audiences and grow. Our mission is to serve our community through innovation integrity and impactful content across every platform - on air online and everywhere our viewers and users are.

Job Summary/Description:

KPTV - FOX 12/Gray Digital Media in Portland seeks a Digital Marketing Specialist to support our Marketing Executives with client-facing postâsale campaign planning trafficking and optimization. Youll manage crossâplatform digital advertising (display video OTT/CTV social search) implement pixels/UTMs and GA4 reporting and drive measurable results for local businesses through data-driven insights.

Were seeking an energetic strategic Digital Marketing Specialist who loves collaborating problem-solving and driving measurable this role youll be the go-to digital expert supporting our Marketing Executives (MEs) - bridging sales and strategy to craft launch and optimize multi-channel campaigns. Youll bring creativity data-driven insights and a passion for local business growth to every project.

Duties/Responsibilities include but are not limited to:

Strategy & Planning
Partner daily with MEs to build digital strategies that align with client goals and KPIs
Translate client objectives into clear post-sale marketing plans timelines and deliverables
Identify opportunities for cross-platform solutions that leverage display video OTT/CTV search and social

Execution & Operations
Manage post-sale campaign setup across platforms; coordinate creative assets targeting budgets and flighting
Oversee tracking implementation including pixels UTMs and conversion events to ensure accurate measurement
Work with internal and external teams to traffic assets and confirm launch readiness

Optimization & Insights
Monitor performance and proactively optimize campaigns for efficiency and scale
Diagnose performance drivers across audiences creative placements and inventory; test and iterate
Build clear insightful reports that turn analytics into meaningful recommendations for clients and internal teams

Growth & Collaboration
Join post-sale client calls with MEs to present results and guide next step optimizations
Surface upsell renewal and cross-sell opportunities based on data-backed insights
Share success stories case studies and best practices to elevate digital expertise across the sales team

Process & Quality
Maintain organized documentation trafficking sheets and reporting cadence
Ensure all deliverables and reporting are accurate and on time
Perform additional duties as assigned by management

Qualifications/Requirements:

What You Bring
Bachelors degree in Marketing Business Communications or related field
2 years in digital marketing media sales or account management (broadcast or agency experience preferred)
Strong grasp of digital channels and tactics: display OTT/CTV video search and social advertising
Excellent communication and presentation skillsable to explain data and ideas clearly to clients and colleagues
Collaborative approachable teammate with a service mindset and strong follow-through
Analytical thinker with high attention to detail and a continuous improvement mentality
Proficiency with analytics and office tools: Google Analytics (GA4) PowerPoint Excel Word and Outlook
A proactive self-starting attitude with curiosity creativity and a genuine passion for digital media

Bonus Skills (Nice to Have)
Experience with ad platforms (e.g. Google Ads Meta Ads Manager YouTube) DSPs or ad servers
Familiarity with tag managers pixel frameworks and attribution models
Comfort building dashboards and visualizations for non-technical audiences

Success in This Role Looks Like
On-time launches with accurate tracking and documentation
Clear action-oriented reporting that ties performance to client outcomes
Measurable optimization wins (e.g. improved CTR/Engagement lower CPA stronger ROAS)
Strong partnerships with MEs and clients that lead to renewals and growth

Why KPTV/Gray Digital Media
Mission-driven local impact backed by a national digital network
Collaborative culture with ongoing training and professional development
Opportunity to shape solutions that help local businesses thrive

How to Apply
Please submit your resume and a brief note about your experience driving measurable results for clients. If available include 1-2 examples (or summaries) of campaigns youve helped optimize and the outcomes achieved.

If you feel youre qualified and want to work with a great group of people go to you may type in the job title station call letters or click on apply now upload your resume cover letter and references

(Current employees who are interested in this position can apply through theGray-TV UltiPro self-service portal)

KPTV-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin age disability or addition to federal law requirements Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

Gray Media expressly prohibits any form of workplace harassment based on race color religion gender sexual orientation gender identity or expression national origin age genetic information disability or veteran status. Improper interference with the ability of Grays employees to perform their job duties may result in discipline up to and including discharge.