CRM focus on EU markets
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Our client is a digital services provider operating within the iGaming field. They are now growing their CRM department and seeking to hire a CRM Manager for their office in Panama to lead the planning execution and optimization of CRM strategies for one or more key regions within EU markets.
Tasks
- Develop and manage CRM campaigns aimed at player retention reactivation and lifetime value growth.
- Use CRM platforms to automate and personalize campaigns based on player behavior and market-specific preferences.
- Analyze campaign performance and player data to optimize strategies and improve key KPIs.
- Collaborate cross-functionally with marketing product analytics and customer support teams.
- Monitor market trends regulatory changes and competitor activity within the assigned region(s).
- Continuously evaluate campaign effectiveness and adjust strategies based on insights and data
Requirements
- 2 years of experience as CRM Manager within the iGaming sector with focus on EU markets.
- Proficient in English with at least a B2 level (written and spoken).
- Experience using CRM platforms such as Symplify Optimove Salesforce Marketing Cloud or similar tools.
- Analytical mindset and the ability to derive actionable insights from complex datasets.
- Experience managing CRM campaigns across multiple markets or regions.
- Strong communication and collaboration skills.
Key Skills
- Junit
- Customer Service
- Freelancing
- Industrial Safety
- ACCA
- Arbitration
About Company
We are an international recruitment consultancy made of experts from the iGaming and Fintech that partners with the best Companies in the field. With over ten years of successful recruitment activities, I am now leading a team made of experienced recruiters who are working remotely ac ... View more
