Public Relations Specialist

York, AL - USA

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Job Title: Public Relations Specialist Fashion & Retail
Location: New York NY 10018 (Hybrid 2 3 days/week onsite)
Duration: 12 Months

Pay Rate: $20/hr. W2 All Inclusive

About the Role

We are seeking a dynamic Public Relations Specialist to join our U.S.-based PR team supporting companys broader eyewear retail and pure player portfolio. This role is instrumental in executing day-to-day PR activities developing influencer strategies managing media relationships and coordinating high-impact brand events. Youll work closely with the Senior Public Relations Manager to drive media visibility strengthen brand reputation and deliver outstanding PR results.

Key Responsibilities

Support the Senior Public Relations Manager in executing PR campaigns influencer programs and brand communication strategies.
Liaise with external PR agencies to fulfill editorial requests ensuring seamless coordination and timely delivery.
Assist in developing press materials such as talking points media alerts quotes and trend pitches.
Maintain and update media lists and influencer databases using PR tools (e.g. Cision Meltwater).
Prepare PR recaps performance reports and presentations highlighting key metrics and campaign outcomes.
Conduct influencer and media research to identify new opportunities for collaboration.
Provide on-site and virtual event support including managing guest lists invitations and media outreach.
Oversee product seeding gifting and sample coordination to influencers and media outlets.
Handle administrative and operational tasks such as invoicing budget tracking shipment coordination and internal communications.
Support paid editorial partnerships and PR activations to enhance brand engagement.

Qualifications & Skills

Bachelors degree in Communications Public Relations Marketing Advertising or Journalism preferred.
1 3 years of experience in public relations marketing communications or brand management.
Excellent written and verbal communication skills with strong attention to detail.
Strong organizational and project management skills; able to manage multiple priorities in a fast-paced environment.
Proven ability to work independently take initiative and meet deadlines under minimal supervision.
Proficiency in Microsoft Office Suite; experience with Cision Meltwater or Muck Rack is a plus.
Willingness to travel for events brand activations or media engagements as needed.

Preferred Experience

Previous experience supporting fashion lifestyle or retail brands.
Familiarity with influencer marketing social media campaigns and event logistics.
Passion for brand storytelling media relations and trend analysis.

Job Title: Public Relations Specialist Fashion & Retail Location: New York NY 10018 (Hybrid 2 3 days/week onsite) Duration: 12 Months Pay Rate: $20/hr. W2 All Inclusive About the Role We are seeking a dynamic Public Relations Specialist to join our U.S.-based PR team supporting companys ...

Job Title: Public Relations Specialist Fashion & Retail
Location: New York NY 10018 (Hybrid 2 3 days/week onsite)
Duration: 12 Months

Pay Rate: $20/hr. W2 All Inclusive

About the Role

We are seeking a dynamic Public Relations Specialist to join our U.S.-based PR team supporting companys broader eyewear retail and pure player portfolio. This role is instrumental in executing day-to-day PR activities developing influencer strategies managing media relationships and coordinating high-impact brand events. Youll work closely with the Senior Public Relations Manager to drive media visibility strengthen brand reputation and deliver outstanding PR results.

Key Responsibilities

Support the Senior Public Relations Manager in executing PR campaigns influencer programs and brand communication strategies.
Liaise with external PR agencies to fulfill editorial requests ensuring seamless coordination and timely delivery.
Assist in developing press materials such as talking points media alerts quotes and trend pitches.
Maintain and update media lists and influencer databases using PR tools (e.g. Cision Meltwater).
Prepare PR recaps performance reports and presentations highlighting key metrics and campaign outcomes.
Conduct influencer and media research to identify new opportunities for collaboration.
Provide on-site and virtual event support including managing guest lists invitations and media outreach.
Oversee product seeding gifting and sample coordination to influencers and media outlets.
Handle administrative and operational tasks such as invoicing budget tracking shipment coordination and internal communications.
Support paid editorial partnerships and PR activations to enhance brand engagement.

Qualifications & Skills

Bachelors degree in Communications Public Relations Marketing Advertising or Journalism preferred.
1 3 years of experience in public relations marketing communications or brand management.
Excellent written and verbal communication skills with strong attention to detail.
Strong organizational and project management skills; able to manage multiple priorities in a fast-paced environment.
Proven ability to work independently take initiative and meet deadlines under minimal supervision.
Proficiency in Microsoft Office Suite; experience with Cision Meltwater or Muck Rack is a plus.
Willingness to travel for events brand activations or media engagements as needed.

Preferred Experience

Previous experience supporting fashion lifestyle or retail brands.
Familiarity with influencer marketing social media campaigns and event logistics.
Passion for brand storytelling media relations and trend analysis.