Writer and Marketing Strategist – Undergraduate Enrollment
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Job Location:
Grand Rapids, MI - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
This position is responsible for developing and managing undergraduate-focused marketing communications for the Marketing & Communications (MarCom) Division. The role advances content deliverables from initial idea to final published content targeting audiences such as prospective students (high-school students transfer students) their parents/families and related influencers. Marketing topics include the variety of benefits Calvin offers prospective students financial aid special enrollment initiatives and college visits/events. Marketing media include print collateral marketing emails SMS marketing video scripts website content and social media content.
Supervisory Responsibilities
None
Skill Requirements
Marketing
Communication skills written and verbal
Copywriting for print and digital media
Managing multiple projects and deadlines
Client services or account management preferred
Writing for a diversity of audiences and cultural backgrounds
Education and Experience
Bachelors degree from a four-year college or university preferably in English or communication arts and sciences.
One to three years experience writing communications for business/marketing college admissions brand communications or public relations; or equivalent combination of education and experience.
One to three years experience working on projects with other stakeholders.
Knowledge of HTML for email marketing is strongly preferred.
Some knowledge of email marketing platforms Microsoft products Adobe Creative Suite and Canva are preferred.
Physical Requirement
Proofreading and checking documents for accuracy.
Using a keyboard to enter retrieve or transform data.
Closely observes monitoring devices for 2 hours or more at a time.
Lifting 5 lbs or less.
Diversity Commitment
Demonstrated awareness and commitment to effectively establishing relationships and positive communication across multiple dimensions of diversity including but not limited to race gender physical limitations class or religious perspectives.
Faith and Educational Commitment
Commitment to the educational mission of Calvin College as a Christian liberal arts college affiliated with the Christian Reformed Church. A commitment to the Christian faith and to the integration of faith learning and student development.
FAITH and EDUCATIONAL COMMITMENT
1. Commitment to the educational mission of Calvin as a Christian liberal arts University affiliated with the Christian Reformed Church.
2. A commitment to the Christian faith and to the integration of faith learning and student development.
DIVERSITY COMMITMENT
Demonstrated awareness and commitment to effectively establishing relationships and positive communication across multiple dimensions of diversity including but not limited to race gender physical limitations class or religious perspectives.
Key Skills
- Photography
- Proofreading
- Fact check
- Interviewing
- AP Style
- Journalism
- SEO
- Copywriting
- Creative Writing
- Wordpress
- Blogging
- Writing Skills
About Company
Calvin University is a world-class Christian university in Grand Rapids, Michigan. Calvin ranks #1 in the Midwest among regional colleges.
