Marketing Activation Lead
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
- Applications are considered on a rolling basis
- Emsdetten
- Hybrid
Job Description
About the position
Dometic is a global market leader in the mobile living industry. Millions of people around the world use Dometic products in outdoor residential and professional applications. We are on a growth journey now looking for a Marketing Activation Lead for supporting Germany.
The Marketing Activation Lead leads the local implementation of centrally developed marketing initiatives with a strong focus on enabling commercial success. A key responsibility is to ensure that the sales team is equipped with relevant localized product materials campaign assets and sales tools that align with both central strategy and local market needs. The role also drives the collection and communication of local consumer and customer insights as well as competitor monitoring to inform both sales and marketing addition the Marketing Activation Specialist manages local trade shows events media relations and campaign adaptations ensuring consistent brand execution and strong local market relevance.
Your main responsibilities
- Adapt and implement centrally developed campaigns to ensure they are relevant and effective in the local market.
- Coordinate with central marketing teams to secure assets clarify messaging and provide local market feedback.
- Plan organize and manage participation in local trade shows exhibitions customer events and other on-ground activations.
- Ensure alignment with the brands strategic objectives and central marketing themes.
- Manage local media relations including maintaining press contacts handling press releases and ensuring timely translations and localization of centrally developed content.
- Support the local sales team by providing localized product information promotional materials and campaign tools.
- Collaborate on the development of customer presentations sales kits and product training sessions.
- Gather and share local consumer insights customer feedback and market trends with relevant central and local stakeholders.
- Monitor competitor activities within the local market and provide structured reporting.
- Serve as the liaison between the central marketing team and local departments (sales customer service etc.) to ensure cohesive execution and information flow.
- Ensure timely reporting and documentation of local marketing activities and outcomes.
Local Activation of Central Campaigns
Trade Shows and Events
Press and Media Coordination
Sales and Product Support
Insights and Monitoring
Internal Coordination
What do we offer
You are offered an interesting role in a dynamic fast paced and global environment with great opportunities to grow evolve with the company and take on new challenges.
Key Skills
- Business
- Marketing
- Key Decision Makers
- Active Directory
- Customer Service
- Performance Evaluations
- Federal Regulations
- Communications
- Account Management
- Project Management
- Minimum Data Set
- Budget management
- Powerpoint
- Direct Reports
About Company
About the company Dometic is a global outdoor tech company on a mission to make mobile living easy. Leveraging our core expertise in cooling, heating, power & electronics, mobility, and space optimization, we empower more people to connect with nature and elevate their sense of freedo ... View more
