Marketing Content & Brand Strategist

Parkside Financial Bank & Trust

Job Location:

Clayton, OH - USA

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

In 2007 four different but complementary professionals gathered to discuss a shared visionassemble talented thought leaders to establish a financial institution that could breathe new life into business banking and wealth management. They founded Parkside Financial Bank & Trust: an independent financial institution with an integrated way of conducting business designed specifically to serve the needs of discerning families and privately held businesses. This is what makes ours an uncommon partnership.

With offices in St. Louis Missouri and Denver Colorado our dedicated team has grown our bank division to $1.1 billion in assets and our Trust & Family Office assets under management to approximately $3.6 billion. Voted a Top Workplace in St. Louis for five years running we are proud to build a growing team that embrace our core values:Smart Likeable Entrepreneurial and Dependable. Join Parkside as we help our clients achieve financial success. Experience a rewarding career with robust benefits and professional growth opportunities within a community of colleagues and friends.

We are searching for a highly motivated Content and Brand Strategist to strengthen our brand extend our voice and elevate our presence across digital social print and experiential channels. This role will drive content strategy ensure consistency in messaging and support communications that engage clients prospects and internal stakeholders alike.

RESPONSIBILITIES

Develop and manage a content strategy and editorial calendar aligned with firm goals marketing campaigns and client engagement efforts.
Oversee brand messaging and ensure consistent application of brand standards across all marketing communications and event materials.
Create edit and publish compelling content for social media our website newsletters thought leadership pieces and client communications.
Lead the social media program: planning posting engagement monitoring and performance tracking.
Collaborate with Marketing leadership Relationship Managers and external vendors to plan execute and evaluate high-quality client events and sponsorships in line with our brand.
Monitor interpret and report on content and campaign analytics; identify opportunities to increase reach engagement and brand impact.
Manage CRM data updates segmentation and reporting to support targeted communications and audience outreach.
Oversee production and procurement of branded materials promotional items and collateral in accordance with brand guidelines.
Support and coordinate recurring client communications (e.g. monthly market updates quarterly reports) and ensure alignment with broader marketing strategy.

Key Areas of Ownership

Brand oversight and messaging consistency
Social media management and analytics
Marketing communications and client-facing content
Event and sponsorship coordination and brand alignment

QUALIFICATIONS

Bachelors degree in Marketing Communications or a related field (or equivalent experience)
Proven experience (3 years or more) in brand strategy content creation social media management and communications
Strong writing editing and storytelling abilities; comfort with both high-level strategy and hands-on execution
Proficiency with social media platforms CRM systems and analytics tools; ability to translate data into insights
Excellent project management skills and ability to manage multiple priorities in a fast-paced environment
Collaborative mindset strong interpersonal skills and ability to partner effectively with internal stakeholders and external partners/vendors
Motivated self-starter
Detail oriented and highly organized
Able to multi-task and prioritize to meet deadlines
Strong work ethic
Stable under pressure or stress
Willingness to learn and contribute to companys financial growth and profitability

EMPLOYEE BENEFITS
Parkside is proud to offer competitive benefits for all our employees including:

Competitive salary with bonus
Medical dental and vision insurance
401k Plan Employer Match
Employee Stock Options
Paid 4 Week Sabbatical Program with every 5 years of employment including $5000 for travel
12-week Paid Maternity Leave
Tuition Reimbursement
Employee charitable giving support
Company-paid parking & more

Parkside Financial Bank & Trust provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local are committed to providing an inclusive workplace that accommodates the diverse needs of all individuals. If you require any accommodations during the application process or while employed please inform us so we can provide suitable assistance and modifications.

All employment offers are contingent until applicant successfully completes all necessary background checks and drug screens.

RESPONSIBILITIES

Develop and manage a content strategy and editorial calendar aligned with firm goals marketing campaigns and client engagement efforts.
Oversee brand messaging and ensure consistent application of brand standards across all marketing communications and event materials.
Create edit and publish compelling content for social media our website newsletters thought leadership pieces and client communications.
Lead the social media program: planning posting engagement monitoring and performance tracking.
Collaborate with Marketing leadership Relationship Managers and external vendors to plan execute and evaluate high-quality client events and sponsorships in line with our brand.
Monitor interpret and report on content and campaign analytics; identify opportunities to increase reach engagement and brand impact.
Manage CRM data updates segmentation and reporting to support targeted communications and audience outreach.
Oversee production and procurement of branded materials promotional items and collateral in accordance with brand guidelines.
Support and coordinate recurring client communications (e.g. monthly market updates quarterly reports) and ensure alignment with broader marketing strategy.

Key Areas of Ownership

Brand oversight and messaging consistency
Social media management and analytics
Marketing communications and client-facing content
Event and sponsorship coordination and brand alignment

QUALIFICATIONS

Bachelors degree in Marketing Communications or a related field (or equivalent experience)
Proven experience (3 years or more) in brand strategy content creation social media management and communications
Strong writing editing and storytelling abilities; comfort with both high-level strategy and hands-on execution
Proficiency with social media platforms CRM systems and analytics tools; ability to translate data into insights
Excellent project management skills and ability to manage multiple priorities in a fast-paced environment
Collaborative mindset strong interpersonal skills and ability to partner effectively with internal stakeholders and external partners/vendors
Motivated self-starter
Detail oriented and highly organized
Able to multi-task and prioritize to meet deadlines
Strong work ethic
Stable under pressure or stress
Willingness to learn and contribute to companys financial growth and profitability

EMPLOYEE BENEFITS
Parkside is proud to offer competitive benefits for all our employees including:

Competitive salary with bonus
Medical dental and vision insurance
401k Plan Employer Match
Employee Stock Options
Paid 4 Week Sabbatical Program with every 5 years of employment including $5000 for travel
12-week Paid Maternity Leave
Tuition Reimbursement
Employee charitable giving support
Company-paid parking & more

All employment offers are contingent until applicant successfully completes all necessary background checks and drug screens.