Head of Performance Marketing

Rotterdam - Netherlands

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Were on a mission to become the go-to destination for students across Europe to find a trusted home away from home. We make every move simple and seamless so students can focus on what really matters: studying exploring and growing in their new city.

With HousingAnywhere Kamernet and Studapart under our roof were proud to be Europes largest mid-term rental platform. And were just getting started.

Our international teams are driven by a shared purpose: to empower students to embrace change unlock their potential and shape a world without borders.

Youll find us in Rotterdam Paris and Cergy working across cultures and time zones always guided by our four core values:

Ownership
We are Enablers
We are Changemakers
We are Connectors

Your role

We seek a strategic and results-driven Head of Performance Marketing to lead all paid acquisition and growth channels across all three brands of the group: HousingAnywhere Studapart and Kamernet.

This is a senior strategic and hands-on role responsible for defining and executing our global acquisition strategy and ensuring profitable scalable growth across multiple brands and markets.

Youll report directly to the VP of Marketing and lead a cross-functional team.

Your responsibilities

Develop and own the overarching performance marketing strategy for the HousingAnywhere Group (HousingAnywhere Kamernet Studapart) driving user acquisition for both supply (landlords) and demand (tenants).
Lead the strategy and execution for all performance channels: Paid Search (SEM) Paid Social SEO and Affiliate Marketing optimizing for group-level ROI.
Build lead and coach a high-performing performance marketing team fostering a data-driven culture of experimentation accountability and continuous improvement.
Own and manage the entire multi-million euro performance marketing budget including forecasting allocation and reporting on key KPIs to the executive leadership.
Direct the groups organic growth strategy by owning the global SEO roadmap collaborating closely with Product Engineering and Content teams on technical SEO content and link-building.
Champion a sophisticated analytics framework implementing advanced attribution models to accurately measure the full-funnel impact of each channel and inform strategic decisions.
Master automation creative testing and personalization at scale. Identify test and scale new acquisition channels and growth levers beyond the current core mix.
Partner closely with Product Engineering Brand and Data teams to optimize the end-to-end user journey drive conversion rate optimization (CRO) improve CAC LTV and ROAS and test new growth opportunities.

Your profile

8 years of experience in performance marketing or growth with at least 3 years in a leadership role managing multi-channel paid acquisition and developing high-performing teams.
Proven track record in driving growth through paid and organic channels and scaling paid acquisition programs in B2C or marketplace environments (international experience is a plus).
Hands-on strategic leader with experience managing and optimizing multi-million euro budgets across multiple channels.
Strong analytical mindset and communication skills. Youre able to translate data into business impact.
Deep understanding of digital marketing attribution models and measurement frameworks to effectively assess channel performance.
Ability to thrive in a fast-paced high-growth environment. Prior experience in a two-sided marketplace is strongly preferred.
Experience in mobile app user acquisition and retention strategies is a strong plus.
Passion for experimentation innovation and continuous improvement. Curious and up to date with the latest trends in AI automation and performance tools.

Whats in it for you

Unlimited paid holidays minimum-based not maximum!
Position based in our Rotterdam office with a hybrid working policy (2 office days).
Flexibility to work remotely for up to 2 months per year!
1000 EUR personal development budget.
Complete coverage for commuting.
Personal equipment including a laptop and ergonomic setup.
Gym membership discount with GoVital or OneFit.
Dutch/English classes budget.
Variable pension scheme.
Diverse international community (46 nationalities).
Pet-friendly office in Rotterdam city centre.
Team-building events and after-work drinks every Friday.

What can you expect from our hiring process Read morehere.

Required Experience:

Director