Digital Content Associate Principal
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Job Location:
New York City, NY - USA
Yearly Salary:
$ 85000 - 115000
Posted on:
11 days ago
Vacancies:
1 Vacancy
Job Summary
Via is using technology to transform transportation around the world. From changing a single persons daily commute to reducing humanitys collective environmental footprint weve got huge goals.
Were looking for a sharp creative Digital Content Associate Principal to join our global Marketing this critical role you will own the strategy development and optimization of content across our primary digital channels including our website social media and ad campaigns. You will be responsible for the content that communicates our global impact technology breakthroughs and thought leadership on LinkedIn Twitter/X and other social platforms. Additionally you will be the primary voice behind Vias website working closely across marketing and sales to ensure the site is engaging for our key audiences. And you will work across teams to concept new ad campaigns bringing creativity and new thinking to our paid media efforts.
You wont just be writingyoull be strategizing and executing the digital presence that fuels our reputation supports our growth and showcases our category leadership. This role is perfect for a writer who can translate complex mission-driven work into compelling and shareable content.
What Youll Do:
- Develop and execute strategy: Define and own the overarching digital content strategy that aligns with Vias business goals product launches and regional marketing initiatives.
- Voice and consistency: Maintain and evolve Vias brand voice and editorial guidelines across all digital platforms ensuring a cohesive and engaging narrative.
- Content calendar management: Own the end-to-end execution of our social media calendar including scheduling publishing and ensuring content consistency across all channels.
- Copywriting and curation: Draft and edit engaging on-brand copy for daily posts across LinkedIn Twitter/X and other key platforms ensuring all messaging aligns with Vias strategic priorities and voice.
- Community management: Actively monitor social channels for mentions news and relevant conversations. Engage with followers partners and the public in a timely professional and on-brand manner.
- Performance tracking: Assist in tracking and reporting on platform key performance indicators (KPIs). Gather data analyze performance trends and help generate insights to inform future strategy.
- Asset coordination: Coordinate with the Design team to manage and organize visual assets (photos graphics videos) to ensure timely delivery and proper platform formatting.
- Research & trends: Stay current on industry news competitor activity and platform updates bringing fresh ideas and best practices to the team.
Who You Are:
- Minimum of 4 years of experience in social media management digital marketing or content strategy for B2B or mission-driven organizations.
- A proven track record of managing and growing professional B2B audiences across social channels particularly LinkedIn and Twitter/X and website visitors.
- Exceptional writing and editing skills with the ability to quickly craft polished professional and engaging copy; ability to experiment with voice and tone to find the right fit.
- Fluency in using social media scheduling and analytics tools - you know how to interpret metrics and optimize content accordingly.
- Highly organized with meticulous attention to detail and a proactive approach to project management.
- Adept at translating complex technology policy or impact-driven work into accessible engaging and human-centered content.
- A self-starter who thrives in a fast-paced mission-driven work environment.
Compensation and Benefits:
- Final salary will be determined by the candidates experience knowledge and skills. Salary reflected does not include equity or variable pay where applicable
- Salary Range: $85000 - $115000 per year
- We are proud to offer a generous and comprehensive benefits package including free medical plans and 401K matching.
Were Via and we build technology that changes the way the world moves. Were driven by a simple mission: to create modern and efficient public transportation systems that provide far greater access to jobs healthcare and education. With our best in class suite of products we make transit thrive.
Our teams of world-class engineers data-scientists product managers operations specialists marketers transit experts and more bring cutting-edge AI-powered software and innovative technology-enabled operations to our partners across the globe. Founded in 2012 Via builds solutions to digitize automate and enable data-driven decision making for entire transportation networks; fixed-route buses microtransit paratransit school buses autonomous vehicles and more.
If youre excited to be at the forefront of modernizing the future of transportation are up for solving tough problems and willing to become/already are a transit nerd we are the place for you. Even if your past experience doesnt align perfectly with every qualification in the job description for this role we encourage you to apply. You may be just the right candidate for this or other opportunities.
Ready to join the ride
Via is an equal opportunity employer.
Required Experience:
IC
Key Skills
- Business Development
- Classroom Experience
- Dayforce
- Go
- Cloud Computing
- AWS
- Teaching
- Administrative Experience
- Leadership Experience
- negotiation
- SAS
- Data Analysis Skills
About Company
We’re Via, and we build technology that changes the way the world moves. Our guiding principle is simple: we know that the future of transportation is safe, dynamic, shared public mobility — the kind that reduces carbon emissions across congested cities, complements existing transit i ... View more
