Performance Marketer – The Cycle

California, CA - USA

Monthly Salary: Not Disclosed

Posted on: 19 days ago

Vacancies: 1 Vacancy

Job Summary

Location: Remote
Commitment: Full-time
Reports to: Founder & CEO

About The Cycle

The Cycle is the first ready-to-drink beverage designed to help women enjoy their cycle. Backed by real ingredients and science were on a mission to make period and PMS relief as normaland as joyfulas your morning matcha.

Were now scaling across retail DTC and social channelsand looking for a performance marketer who blends analytical rigor with creative instinct. Someone who loves testing optimizing and storytelling through numbers.

What Youll Do

1. Own Growth Strategy

Develop and execute paid media strategy across Meta TikTok Google Amazon and emerging platforms.
Build and manage full-funnel campaigns (awareness retention) with clear CAC and ROAS goals.
Identify new channels and growth opportunities to accelerate customer acquisition.

2. Optimize Performance

Continuously test creatives copy audiences and offersusing rapid experimentation to drive scale.
Partner with the creative team to translate insights into high-performing ads that convert and stay true to the brand.
Monitor KPIs and create weekly performance dashboards and insights reports.

3. Retain & Reactivate

Lead CRM segmentation retargeting and email/SMS growth campaigns.
Test subscription and loyalty strategies to maximize LTV.

You Bring

3 years in growth or performance marketing (CPG DTC or wellness brand experience a big plus).
Proven success managing >$50K/month ad budgets and optimizing for CAC/LTV.
Strong understanding of Meta Ads TikTok Ads Google Ads GA4 and attribution tools.
Analytical mindset with comfort in spreadsheets and dashboards.
A balance of creative empathy and data discipline.
Passion for womens health and changing how society talks about it.

AI & Automation Tools (Bonus if experienced with):

Attribution & Analytics: Triple Whale Northbeam Rockerbox
Optimization & Bidding: Madgicx Revealbot MarinOne
Forecasting & Insights: Pecan Akkio Delve AI
CRM & Retention Intelligence: Klaviyo Predictive Analytics RetentionX Black Crow AI
Automation & Reporting: Zapier Looker Studio Notion AI

Why Join The Cycle

Be part of redefining womens healthone can at a time.
Fast-growing startup with room to experiment own and lead.
Work closely with the founder team (ex-Snap executive and top CPG operators).
Competitive salary equity product perks.

Location: RemoteCommitment: Full-timeReports to: Founder & CEOAbout The CycleThe Cycle is the first ready-to-drink beverage designed to help women enjoy their cycle. Backed by real ingredients and science were on a mission to make period and PMS relief as normaland as joyfulas your morning matcha.We...