Lead Product Marketing Manager
Share
Job Location:
San Francisco, CA - USA
Monthly Salary:
$ 200000 - 235000
Posted on:
17 days ago
Vacancies:
1 Vacancy
Job Summary
About Quizlet:
At Quizlet our mission is to help every learner achieve their outcomes in the most effective and delightful way. Our $1B learning platform serves tens of millions of students every month including two-thirds of U.S. high schoolers and half of U.S. college students powering over 2 billion learning interactions monthly.
We blend cognitive science with machine learning to personalize and enhance the learning experience for students professionals and lifelong learners alike. Were energized by the potential to power more learners through multiple approaches and various tools.
Lets Build the Future of Learning
Join us to design and deliver AI-powered learning tools that scale across the world and unlock human potential.
About the Team:
Quizlets marketing team is responsible for driving brand awareness user engagement and subscription growth. This role will report to the Head of Product Marketing and it will be highly cross-functional.
About the Role:
As a Lead Product Marketing Manager at Quizlet youll define how we connect with and inspire millions of students and teachers worldwide. This highly strategic role sits at the crossroads of product storytelling and go-to-market leadership driving impact across the full funnel from acquisition and activation to engagement and retention.
Youll lead cross-functional go-to-market strategies for major launches and campaigns collaborating with Product Growth Lifecycle Paid Marketing and Brand/Social leaders. With a strong command of insights positioning and narrative development youll ensure Quizlets story is consistent compelling and drives measurable business outcomes.
Youre a confident communicator and strategic storyteller who can synthesize complex ideas into compelling narratives. You excel at leading cross-functional alignment bringing clarity to ambiguity and driving consensus among senior stakeholders.
Were looking for a decisive data-informed leader who can interpret results shape business strategy and guide teams toward shared understanding and impact. While this role doesnt include direct people management it requires exceptional leadership presence someone who can advise influence and inspire peers and executives across the organization.
Were happy to share that this is an onsite position in our San Francisco office. To help foster team collaboration we require that employees be in the office a minimum of three days per week: Monday Wednesday and Thursday and as needed by your manager or the company. We believe that this working environment facilitates increased work efficiency team partnership and supports growth as an employee and organization.
In this role you will:
- Lead go-to-market strategy for major launches and cross-product initiatives.
- Set the strategic direction for audience targeting positioning and messaging.
- Partner with cross-functional leadership to align product brand and growth goals.
- Translate complex research and insights into strategic recommendations that shape product roadmaps and marketing execution.
- Oversee integrated campaigns that engage students teachers and other key audiences across owned paid and community channels.
- Guide and elevate the creative process from messaging frameworks to naming and narrative development.
- Analyze performance data to drive continuous learning and scalable playbooks.
- Own PMM foundations including competitive analysis audience strategy and differentiated value propositions.
- Mentor junior PMMs and contribute to the evolution of the teams best practices.
What you bring to the table:
- 10 years in product marketing or related roles including time in consumer tech and experience leading complex cross-functional initiatives.
- Demonstrated success in leading major product or platform launches with measurable business impact.
- Exceptional storytelling and messaging development skills able to articulate a clear differentiated vision across diverse audiences and channels.
- Deep experience leveraging research experimentation and data to guide product positioning segmentation and go-to-market strategies.
- Proven ability to influence and align executive and cross-functional partners across Product Design and Marketing.
- Strong strategic thinking with the ability to balance high-level vision and executional detail.
- Expert communication and presentation skills comfortable shaping strategy and inspiring alignment at all levels of the organization.
- Experience leading comprehensive market research programs and competitive intelligence efforts.
- Strategic understanding of key product and marketing metrics with the ability to evaluate investment opportunities and tradeoffs.
- Thrives in fast-paced ambiguous environments and brings a scaling mindset to team and process development.
Bonus points if you have:
- Familiarity with the Ed Tech landscape and/or Gen Z consumers
- Experience working within a freemium consumer subscriptions business
- Experience driving cross-selling and onsite marketing campaigns
- Experience at a company that specializes in user-generated content
- Some background in both growth and core product marketing
- Experience with AI product positioning and launches
Compensation Benefits & Perks:
- Quizlet is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Salary transparency helps to mitigate unfair hiring practices when it comes to discrimination and pay compensation for this role is market competitive including a starting base salary of $200000 - $235000 depending on location and experience as well as company stock options
- Collaborate with your manager and team to create a healthy work-life balance
- 20 vacation days (and we expect you to take them!)
- Competitive health dental and vision insurance (100% employee and 75% dependent PPO HMO VSP Choice)
- Employer-sponsored 401k plan with company match
- Access to LinkedIn Learning and other resources to support professional growth
- Paid Family Leave FSA HSA Commuter benefits Wellness benefits
- 40 hours of annual paid time off to participate in volunteer programs of choice
Why Join Quizlet
Massive reach: 60M users 1B interactions per week
Cutting-edge tech: Generative AI adaptive learning cognitive science
Strong momentum: Top-tier investors sustainable business real traction
Mission-first: Work that makes a difference in peoples lives
Inclusive culture: Committed to equity diversity and belonging
We strive to make everyone feel comfortable and welcome!
We work to create a holistic interview process where both Quizlet and candidates have an opportunity to view what it would be like to work together in exploring a mutually beneficial partnership.
We provide a transparent setting that gives a comprehensive view of who we are!
In Closing:
At Quizlet were excited about passionate people joining our teameven if you dont check every box on the requirements list. We value unique perspectives and believe everyone has something meaningful to contribute. Our culture is all about taking initiative learning through challenges and striving for high-quality work while staying curious and open to new ideas. We believe in honest respectful communication thoughtful collaboration and creating a supportive space where everyone can grow and succeed together.
Quizlets success as an online learning community depends on a strong commitment to diversity equity and inclusion.
As an equal opportunity employer and a tech company committed to societal change we welcome applicants from all backgrounds. Women people of color members of the LGBTQ community individuals with disabilities and veterans are strongly encouraged to apply. Come join us!
To All Recruiters and Placement Agencies:
At this time Quizlet does not accept unsolicited agency resumes and/or profiles.
Please do not forward unsolicited agency resumes to our website or to any Quizlet employee. Quizlet will not pay fees to any third-party agency or firm nor will it be responsible for any agency fees associated with unsolicited resumes. All unsolicited resumes received will be considered the property of Quizlet.
#LI-FT
We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.
Required Experience:
Manager
Key Skills
- Conveyancing Paralegal
- Fireworks
- Logistics
- Clinical
- Avionics
About Company
Quizlet makes simple learning tools that let you study anything. Start learning today with flashcards, games and learning tools — all for free.
