Founding Marketer (AI-native)

About Sequence

Backed by a16z and Salesforce Ventures Sequence is reinventing the accounts receivable category building a flexible toolkit to help B2B finance teams to scale their revenue collection infrastructure.

The team behind Sequence has decades of experience building and operating category-defining marketplace machine learning fintech and enterprise software companies. We are no ordinary start-up; the maturity of our leadership and technology means we are operating at a lightning fast pace. This is a fantastic opportunity to be a part of the next wave of innovation for the CFO office doing your best work with talented ambitious and creative teammates.

Sequence is the ultimate billing and revenue stack for B2B companies. We help our customers design and iterate on their pricing and revenue flows so they can stay completely focused on their mission without worrying about billing.

At the end of your career we want you to look back at your time with Sequence and say it was the best job you ever had.

The role

Were looking for a hungry AI-native Marketer to help us cut through the noise and build on Sequences presence in the market. This role sits at the intersection of product marketing creative content and growth experimentation. Youll translate our product vision into campaigns that resonate build creative content engines that scale and drive meaningful inbound pipeline.

This is a hands-on execution role for someone who thinks in campaigns not just tactics. Someone who is able to diagnose what moves the needle for our growth at each stage of the funnel beyond just headline metrics. Youll work directly with our leadership team to launch products tell our story and find creative ways to reach CFOs and finance leaders at fast-growing B2B companies.

The ideal person for this role sees AI as a force multiplier. Youre the type of person who builds automated content engines uses Claude to write in multiple brand voices and leverages Cursor to ship landing pages without waiting on engineering. You get more done in a week than most marketers do in a month. You dont necessarily have to have formal/traditional marketing experience for this role but a sense of taste and storytelling are essential.

For this role were looking for an extremely high-agency creative generalist. Nothing is outside of your remit. You come up with an idea and execute it within days.

What youll do

Drive creative campaigns that generate inbound

• Own end-to-end campaign execution for product launches thought leadership initiatives and content plays

• Develop and execute 2-3 high-impact campaigns per quarter that drive measurable inbound pipeline

• Build creative assets (copy basic design social content) and coordinate with our design engineer for more complex work

• Test unconventional channels and tactics to reach our target audience of CFOs and finance leaders

• Develop a deep context for the market were operating in and find creative ways to stand out and differentiate.

Build AI-powered marketing infrastructure

• Create automated content engines that generate personalized materials at scale (e.g. solution pages for different verticals email sequences social content)

• Leverage AI tools (Claude GPT Cursor workflow automation) to dramatically increase output without sacrificing quality

• Build and maintain marketing assets landing pages and campaigns with minimal engineering support

• Stay on the cutting edge of AI marketing tools and find creative applications for our use cases

Craft compelling product narratives

• Translate technical product features into customer benefits that resonate with finance teams

• Write copy for launches campaigns website pages and sales enablement materials

• Work closely with our founder to refine messaging and positioning as we evolve

• Enable our sales team with clear compelling materials that help them win deals

Partner across product engineering and sales

• Work with product and engineering to identify growth opportunities that live in the product itself (referral programs viral loops in-product campaigns)

• Collaborate with sales to create assets and campaigns that accelerate inbound pipeline and make their lives easier

• Bridge the gap between what were building and how we tell that story to the market

• Identify creative ways to turn product features into growth levers

Experiment and iterate rapidly

• Bring a hypothesis-driven approach to campaign development

• Find ways to stand out and take a different path to our competitor set.

• Track performance metrics and quickly pivot based on whats working

• Test new channels formats and messaging to find what resonates with our audience

• Document learnings and build a playbook for repeatable growth

This may be a good fit if

• You have 2-4 years of marketing experience ideally in B2B SaaS or fintech environments (although formal marketing experience is not strictly required; see above)

• Youre genuinely excited about AI tools and already use them extensively in your workflow (Claude GPT Cursor workflow automation tools)

• You have a portfolio of campaigns youve shipped that drove real business results

• Youre highly resourceful and have a bias for action; you dont wait for perfect information or permission

• You can write compelling copy and have basic design sensibilities (enough to create solid v1s)

• Youre comfortable operating with ambiguity and figuring things out as you go

• Youre excited to become fluent in the world of CFOs finance operations and B2B billing

• You move fast iterate quickly and arent precious about your work

This might not be a good fit if

• You prefer clearly defined processes and established playbooks over building things from scratch

• Youre looking for a traditional brand marketing or demand gen role with a big team and budget

• You need constant direction and struggle with ambiguity

• Youre not excited about learning new AI tools and finding creative ways to leverage them

• You view marketing as managing agencies and vendors rather than doing the work yourself

• Youre not comfortable shipping basic web projects yourself

Why join Sequence

• Work directly with founders who have decades of experience building successful companies

• Join at an inflection point where your work will directly shape our market presence and growth trajectory

• Be on the front lines of AI adoption in marketing; experiment with cutting-edge tools and approaches

• Meaningful equity stake in a well-funded fast-growing startup backed by tier-1 investors including a16z

• Small team where your impact is immediately visible and you have real ownership

• Build the foundation of our marketing function as we scale