Director, Consulting (Paid Media)

ABOUT VAYNERMEDIA

VaynerMedia is a global integrated creative and media agency built for todays consumers. As the Modern Agency of Record it understands the nuances of todays attention landscape empowering brands to win attention drive relevance and deliver business results. Founded in 2009 by Gary Vaynerchuk the independently owned agency operates in 15 offices worldwide including Amsterdam Bangkok Chicago New Delhi Kuala Lumpur London Los Angeles Mexico City Miami New York Tokyo Toronto Singapore and Sydney. VaynerMedia is part of the VaynerX family of companies.

Director Consulting

Location:Remote or New York NY / Los Angeles CA

Overall Purpose:We are seeking an Director of Media Consulting to serve as the strategic orchestrator for our clients performance marketing this leadership role you will develop and oversee cross-channel media audits build growth models and forecasts and ensure all aspects of performance marketing (media creative data technology) work in unison to drive profitable growth for our clients. You will act as a senior advisor both internally and to clients providing insight and direction on paid media campaigns creative feedback investment allocation and optimization opportunities. This role is critical in guiding DTC and Fortune 500 brands alike to achieve aggressive growth targets and is ideal for a hands-on practitioner with deep performance media experience who thrives in a bold fast-paced agency environment.

Key Responsibilities

• Lead & Execute Core Consulting Projects: Serve as the primary lead on a range of strategic consulting engagements including:
• Performance Audits: Conduct deep technical audits of paid media accounts (across all digital platforms) to identify areas of inefficiency and opportunity.
• Commercial & Operational Audits: Analyze client-side organizational structures workflows and tech stacks to recommend new models for speed and effectiveness.
• Paid Creative Audits: Go beyond standard media metrics to analyze creative performance bridging the gap between media and creative teams with actionable platform-specific insights.
• Growth Architecture: Develop comprehensive full-funnel media strategies and growth models for clients looking to scale.
• Act as a Strategic Advisor: Serve as the tip of the spear for key consulting clients building trust and providing authoritative guidance to senior stakeholders on media creative and business strategy.
• Drive Media Innovation: Contribute to a culture of innovation identifying new platforms ad formats and measurement techniques and developing POVs and testing frameworks.
• Develop Internal Thought Leadership: Play a key role in developing and disseminating internal strategic resources including a monthly newsletter and help package new methodologies and insights.
• Synthesize & Present: Translate complex data analysis platform nuances and strategic concepts into simple powerful and actionable recommendations. You must be an expert in building and delivering C-suite level presentations.

Experience / Knowledge Required

• 5-7 years of experience in paid media performance marketing or growth strategy with a demonstrable track record of driving measurable business results (agency or client-side).
• Deep Technical Prowess: You must be a practitioner at heart. Required: deep hands-on-keyboard expertise across the ad-tech ecosystem (e.g. Meta Google TikTok Programmatic CTV Retail Media).
• 360-Degree Marketing Knowledge: Proven ability to connect the dots between media and creative. You must be as comfortable giving feedback on a TikTok video as you are analyzing a media mix model.
• An Owners Mindset: A highly autonomous self-starter who thrives with minimal supervision. Experience running your own business a P&L or a high-growth startup is a significant plus. You must be resourceful and accountable.
• Insatiable Curiosity: A genuine passion for performance marketing and a habit of digging into new platforms technologies and consumer behaviors before they become mainstream.
• Consulting & Analytical Excellence: Experience in a consulting or strategic planning role is highly preferred. Must possess exceptional analytical skills with a mastery of data analysis cohort analysis and media forecasting.
• Executive Presence: Exceptional communication and presentation skills with the ability to command a room build consensus and articulate complex ideas with clarity and conviction to C-suite audiences.
• Flexible & Resilient: A flexible adaptable attitude comfortable with ambiguity and the high-speed high-expectation environment of a modern agency.