Senior Marketing Manager

Senior Marketing Manager

Location: Salt Lake City UT
Reports to: President
Compensation: $105000 base company profit sharing

Position Overview:

Calyx Containers is looking for a motivated and talented Senior Marketing Manager to join our growing this role youll own the end-to-end marketing function: delivering on strategy execution and performance across brand product marketing demand generation content events and marketing operations. Your mission is to build repeatable data-driven campaigns that grow qualified pipeline accelerate sales velocity and position Calyx as the performance standard in cannabis packaging.

Our co-founders first started this as a packaging design company (well really started as a stuffed animal bong bag company) and moved to UT to construct one of the most advanced digital printing innovation centers in the country. We recently launched a new cultivation technology called Calyx Cure that is already taking the industry by storm - and we need help getting the word out! We have strategically flown under the radar while we built up our operational capabilities and we are finally ready to tell the world about the amazing story weve been building for over 9 years now.

This position is required to be in-person at the Calyx Spaceship (our manufacturing facility & HQ) in Salt Lake City UT.

Primary Responsibilities:

• Translate company strategy into clear GTM launch plans by segment (cultivators processors MSOs brands).
• Build ICP-aligned messaging and coordinate cross-functional execution to hit launch milestones.
• Turn material science into measurable outcomes (yield terpene retention QA pass rates).
• Deliver crisp claims-safe messaging one-pagers battlecards and sales enablement tools.
• Run multi-channel campaigns (web/SEO paid email LinkedIn webinars events) with MQL SQL and CAC targets.
• Build inbound and outbound motions that scale - ABM retargeting and lifecycle nurturing.
• Maintain a consistent credible voice rooted in science and performance.
• Ship case studies white papers ROI tools and thought leadership that move the industry conversation.
• Oversee website performance CRO experiments and gated content strategy.
• Partner with RevOps to ensure seamless CRM and quoting flows (HubSpot/Salesforce NetSuite).
• Own attribution dashboards and lifecycle definitions (MQL/SQL).
• Implement disciplined lead scoring UTM tracking and campaign reporting.
• Coordinate press awards and speaking opportunities.
• Collaborate with Legal to substantiate claims and ensure FTC-safe competitor comparisons.
• Lead high-ROI trade shows and activations (harvest rescuestyle campaigns).
• Build repeatable pre- during- and post-show playbooks.
• Manage agencies freelancers and tools for quality speed and ROI.
• Forecast and report on marketing performance and pipeline contribution.

Qualifications:

• Must Haves:
  • 48 years of B2B marketing experience ideally in manufacturing packaging or regulated CPG.
  • Proven success driving measurable pipeline and CAC improvements.
  • Strong product marketing background translating technical data into customer value.
  • Hands-on execution across SEO paid email webinars and events.
  • Marketing ops literacy: attribution lifecycle modeling lead scoring CRM/MA integration (HubSpot/Salesforce; NetSuite a plus).
  • Excellent writer/editor with a bias for clarity accuracy and scientific credibility.
  • Experience working with Legal on compliant claims and competitor comparisons.
• Nice to Haves:
  • Background in cannabis ag-tech life sciences or specialty materials.
  • Familiarity with injection molding flexible packaging or child-resistant standards.
  • Experience with ABM data visualizations or interactive ROI tools.
• Working Style:
  • Strategy-aware test-and-learn operator.
  • Comfortable with lean teams cross-functional projects and agency management.
  • Clear concise communicatorespecially for customer-facing content and LinkedIn.

Have some of the above skills or qualifications but not others Tell us where youre lacking and why you think youd still be a great fit.

About Calyx Containers:

Calyx Containers a U.S.-based manufacturer specializes in child-resistant cannabis packaging and labeling solutions across both rigid and flexible formats. With a focus on product preservation compliance and brand aesthetics; Calyx delivers high-quality customizable packaging solutions made to enhance freshness and safety. Designed and produced in-house their innovation empowers brands to maintain product integrity while ensuring secure compliant and sustainable solutions for the cannabis industry.

Calyx Containers is an equal opportunity employer that values diversity. We do not discriminate based upon race religion color national origin gender (including pregnancy childbirth or related medical conditions) sexual orientation gender identity gender expression age status as a protected veteran or status as an individual with a disability.

MORE ABOUT US:

Our team is composed of bright hardworking creative and highly motivated individuals looking to make an impact on the world. We seek like-minded colleagues who share our values and want to apply their experience energy and enthusiasm to help grow and scale a dynamic business in a rapidly expanding industry. The Calyx Containers culture fosters the personal and professional growth in a challenging and rewarding environment. We operate at a fast pace demand high personal standards and offer everyone the opportunity to contribute skill-build and develop their talents.

Benefits and Perks offered to full time employees:
-Flexible Paid Time Off
-Comprehensive benefits offerings including: Medical (with company-funded HRA) Dental Vision Short- and Long-Term Disability Insurance Life Insurance Headspace Care Mental Health effective the first day of the month following hire.
-401(k)
-Ability to make an immediate impact
-Monthly team meetings and frequent social events

An ideal Calyx candidate looks like:
-Has experience in the cannabis and/or packaging industry
-Thrives in a fast-paced environment
-Handles ambiguity with a positive attitude
-Rolls up their sleeves to help their team

How success is measured at Calyx:
First 30 days spent getting to know the company and our team!
Ability to make an immediate impact - were growing quickly and want you to help cultivate that!
Living our core values:
--X-treme Ownership
--Be Quick But Dont Hurry
--Sustainability Is Multi-Dimensional
--We Are Square: Quality Does Not Cut Corners
--Customer Is The Only Boss
--Earn Success Every Day
--The Biggest Failure Is The Failure To Ask For Help
--Better Together: Cultivate An Inclusive Environment

Calyx Containers is committed to creating a diverse environment and is proud to be an Equal Opportunity Employer. We believe strongly in fair hiring practices and in creating a welcoming environment for all team members. All qualified applicants will receive consideration for employment without regard to race color religion gender gender identity or expression sexual orientation national origin genetics disability age or veteran status. Diversity drives innovation; inclusion drives success. We believe a multitude of approaches and ideas enable us to deliver the best results for our workforce workplace and customers. We are committed to fostering a culture where all employees can share their passions and ideas so we can tackle the toughest challenges in our industry and pave new paths to limitless possibilities.
Calyx is committed to providing access equal opportunity and reasonable accommodation for individuals with disabilities in employment and activities. To request reasonable accommodation please contact (Please note that applications should not be emailed to this address).