Social Media and Engagement Manager

Lawrence, KS - USA

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

SparkWheel Inc. is a non-profit organization focused on removing barriers preventing students and their families from being successful in school and life. We believe that there is a spark that lives inside each of us and we are here to fuel that spark!

JOB SPECIFICATIONS

Title:Social Media and Engagement Manager
Reports to: Chief Development Officer
Department: Communications and Marketing External Relations Division Central Office
Location: Remote (Preferably in Kansas or Missouri)
Classification & Status: Exempt Full-Time
Work Schedule: 40-hour work week approximately 8:00 AM to 5:00 PM

JOB SUMMARY
The Social Media and Engagement Manager will report to the Chief Development Officer. This social mediafocused role is responsible for executing SparkWheels Marketing and Communications Strategic Plan with an emphasis on social-first storytelling digital engagement and community connection. The position leads the planning creation and optimization of content across social platforms to elevate SparkWheels brand increase visibility and inspire action among key audiences. This role combines creative storytelling with analytics-informed strategy managing social media content calendars campaigns and audience engagement efforts across LinkedIn Facebook Instagram TikTok and YouTube. The Social Media and Engagement Manager ensures that content is authentic mission-driven and aligned with organizational goals. Working collaboratively with colleagues across departments this position plays a key role in growing SparkWheels online community and advancing its mission through strategic engaging and consistent digital communication.

Key Responsibilities

Lead the planning creation and management of all social media content and engagement across LinkedIn Facebook Instagram TikTok and YouTube.
Develop platform-specific strategies to increase visibility engagement and follower growth.
Create compelling social campaigns that highlight SparkWheels mission programs and impact stories.
Collaborate with the Marketing Campaigns and Strategy Manager to align campaign messages and timing across channels.
Capture and curate photo video and multimedia content that drives storytelling and engagement.
Engage directly with audiences through comments messages and community management to foster meaningful interaction.
Track social media analytics prepare reports and use insights to inform strategy and optimize performance.
Work with the Marketing Campaigns and Strategy Manager to update website and blog content to ensure alignment with digital campaigns.
Support the execution of digital advertising including Google Ad Grant management.
Uphold brand consistency accessibility and tone across all online communications.

We are looking for a hybrid professional who will create and curate engaging multimedia content that elevates SparkWheels mission and work. This role ensures communications arent just well-written and designed but also strategically delivered measured and optimized. We believe in the power of strategic communications to inspire engage and drive change. Our Communications and Marketing team is growing and we are looking for a collaborative creative professional to join us.

WHAT YOU WILL DO
Social Media Strategy Engagement Analytics and Optimization(50%)

Develop implement and manage a comprehensive social media strategy that supports SparkWheels communications objectives.
Plan and schedule content calendars campaigns and digital activations to support organizational initiatives and events.
Write edit and post creative content optimized for each platform including captions visuals and video scripts.
Use analytics tools to track engagement reach and conversion reporting key insights and growth trends.
Monitor social and digital analytics to measure engagement and impact providing monthly performance reports.
Evaluate audience insights and adjust strategy to maximize engagement and reach including audience segmentation and trend analysis.
Stay current on emerging platforms trends and best practices to ensure SparkWheels digital presence remains innovative and relevant.
Contribute to the creation of integrated marketing campaigns that blend social email and web channels.

Content Creation and Storytelling(30%)

Produce high-quality brand-aligned digital contentincluding photos short-form videos graphics and infographicsfor social and web channels.
Collaborate with internal teams to collect stories and translate complex information into accessible engaging content.
Support the development of blogs newsletters and multimedia storytelling pieces.
Maintain a consistent visual and narrative identity across all digital assets.
Partner with the Marketing Campaigns and Strategy Manager to ensure content aligns with campaign objectives.

Communications Marketing and Public Relations (20%)

Collaborate with the Chief Development Officer on public relations strategies and brand development.
Support the Director of Donor and Media Relations in executing media campaigns.
Attend key events and promote SparkWheels work and mission.
Support special projects and organizational initiatives as directed.
Completes other tasks and activities as assigned by the President and CEO or Chief Development Officer.

Core Values & Shared Responsibilities (0%)

Recognizes shared ownership of agency wide culture.
Develops promotes and practices teamwork in all activities.
Advocates promotes and practices cultural sensitivity and responsiveness in all day-to-day interactions.
Refrains from assuming any duty that is unrelated to and/or interferes with the responsibilities of the position.
Highly collaborative approach.
No job is too small mindset.

WHAT WE ARE LOOKING FOR
Qualifications:

At a minimum the Social Media and Engagement Manager must have a bachelors degree in graphic design communications marketing public relations journalism or a related addition the Social Media and Engagement Manager shall have:

At least 3 - 5 years of experience successfully managing social media digital communications or content strategy preferably in a nonprofit or mission-driven organization.
Proven track record in developing and executing successful social media and audience engagement campaigns across multiple platforms.
Strong understanding of social media analytics content optimization and digital storytelling best practices.
Proficiency in Adobe Creative Suite and/or Canva as well as social media management tools (e.g. Hootsuite Sprout Social Later Buffer).
Experience with short-form video creation and editing (e.g. Reels TikTok YouTube Shorts).
Skilled in writing editing and adapting content for various audiences and platforms with a keen eye for tone accuracy and visual appeal.
Ability to manage multiple projects simultaneously balancing creativity with attention to deadlines and details.
Excellent organizational and communication skills with the ability to collaborate effectively across departments.
Dedication to relationship-building teamwork and working collaboratively while exercising initiative and creativity.
Outstanding strategic thinking creativity and adaptability with a passion for digital engagement and storytelling.
Dedication to relationship building and a commitment to working as an integral part of the team while exercising significant initiative and autonomy.
Excellent interpersonal skills and ability to work with diverse teams.

Physical Demands:

Work Environment: Office Remote Office and Community
Lifting Requirement: 25 pounds
Travel Requirements:
- Occasional travel (up to 10% of the time) events meetings travel between school sites etc.
- Valid drivers license
- Transportation
- Auto insurance
Pass various background checks

The physical demands described here represent those that an employee must meet to perform the essential functions of this job successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions.

OTHER POSITION INFORMATION
Mandated Reporter:
As a SparkWheel Inc. staff member you are a mandated child abuse and neglect reporter as outlined in the employee handbook. Failure to properly report to the appropriate child welfare authority and your supervisor can result in disciplinary actions up to and including termination. See Mandated Reporter Policy in the Employee Personnel Manual for specific details.

The duties and responsibilities of this position are subject to change without prior notice. Other duties as assigned.

HOW TO APPLY
Please submit a cover letter resume and three professional references to Applicants will be required to pass state and NSOPR background checks before hiring. SparkWheel Inc. is an Equal Opportunity Employer.

Required Experience:

Manager

Title:Social Media and Engagement Manager
Reports to: Chief Development Officer
Department: Communications and Marketing External Relations Division Central Office
Location: Remote (Preferably in Kansas or Missouri)
Classification & Status: Exempt Full-Time
Work Schedule: 40-hour work week approximately 8:00 AM to 5:00 PM

Lead the planning creation and management of all social media content and engagement across LinkedIn Facebook Instagram TikTok and YouTube.
Develop platform-specific strategies to increase visibility engagement and follower growth.
Create compelling social campaigns that highlight SparkWheels mission programs and impact stories.
Collaborate with the Marketing Campaigns and Strategy Manager to align campaign messages and timing across channels.
Capture and curate photo video and multimedia content that drives storytelling and engagement.
Engage directly with audiences through comments messages and community management to foster meaningful interaction.
Track social media analytics prepare reports and use insights to inform strategy and optimize performance.
Work with the Marketing Campaigns and Strategy Manager to update website and blog content to ensure alignment with digital campaigns.
Support the execution of digital advertising including Google Ad Grant management.
Uphold brand consistency accessibility and tone across all online communications.

Develop implement and manage a comprehensive social media strategy that supports SparkWheels communications objectives.
Plan and schedule content calendars campaigns and digital activations to support organizational initiatives and events.
Write edit and post creative content optimized for each platform including captions visuals and video scripts.
Use analytics tools to track engagement reach and conversion reporting key insights and growth trends.
Monitor social and digital analytics to measure engagement and impact providing monthly performance reports.
Evaluate audience insights and adjust strategy to maximize engagement and reach including audience segmentation and trend analysis.
Stay current on emerging platforms trends and best practices to ensure SparkWheels digital presence remains innovative and relevant.
Contribute to the creation of integrated marketing campaigns that blend social email and web channels.

Content Creation and Storytelling(30%)

Produce high-quality brand-aligned digital contentincluding photos short-form videos graphics and infographicsfor social and web channels.
Collaborate with internal teams to collect stories and translate complex information into accessible engaging content.
Support the development of blogs newsletters and multimedia storytelling pieces.
Maintain a consistent visual and narrative identity across all digital assets.
Partner with the Marketing Campaigns and Strategy Manager to ensure content aligns with campaign objectives.

Communications Marketing and Public Relations (20%)

Collaborate with the Chief Development Officer on public relations strategies and brand development.
Support the Director of Donor and Media Relations in executing media campaigns.
Attend key events and promote SparkWheels work and mission.
Support special projects and organizational initiatives as directed.
Completes other tasks and activities as assigned by the President and CEO or Chief Development Officer.

Core Values & Shared Responsibilities (0%)

Recognizes shared ownership of agency wide culture.
Develops promotes and practices teamwork in all activities.
Advocates promotes and practices cultural sensitivity and responsiveness in all day-to-day interactions.
Refrains from assuming any duty that is unrelated to and/or interferes with the responsibilities of the position.
Highly collaborative approach.
No job is too small mindset.

WHAT WE ARE LOOKING FOR
Qualifications:

At least 3 - 5 years of experience successfully managing social media digital communications or content strategy preferably in a nonprofit or mission-driven organization.
Proven track record in developing and executing successful social media and audience engagement campaigns across multiple platforms.
Strong understanding of social media analytics content optimization and digital storytelling best practices.
Proficiency in Adobe Creative Suite and/or Canva as well as social media management tools (e.g. Hootsuite Sprout Social Later Buffer).
Experience with short-form video creation and editing (e.g. Reels TikTok YouTube Shorts).
Skilled in writing editing and adapting content for various audiences and platforms with a keen eye for tone accuracy and visual appeal.
Ability to manage multiple projects simultaneously balancing creativity with attention to deadlines and details.
Excellent organizational and communication skills with the ability to collaborate effectively across departments.
Dedication to relationship-building teamwork and working collaboratively while exercising initiative and creativity.
Outstanding strategic thinking creativity and adaptability with a passion for digital engagement and storytelling.
Dedication to relationship building and a commitment to working as an integral part of the team while exercising significant initiative and autonomy.
Excellent interpersonal skills and ability to work with diverse teams.

Physical Demands:

Work Environment: Office Remote Office and Community
Lifting Requirement: 25 pounds
Travel Requirements:
- Occasional travel (up to 10% of the time) events meetings travel between school sites etc.
- Valid drivers license
- Transportation
- Auto insurance
Pass various background checks