Digital Media Strategist

Digital Media Strategist/Planner Digital Media Department

(This position will be based out of our Syracuse New York or Rochester New York offices or Remote)

Were looking for a talented Digital Media Strategist/Planner to join our growing Media Team at PHG!

As a Digital Media Strategist youll be responsible for overseeing the digital planning process for 35 key accounts. Youll play a vital role in ensuring campaigns deliver measurable outcomes and meet performance KPIs across platforms and tactics. Success in this role requires both a deep understanding of the clients business and how digital media drives business results. This is a client-facing position.
This position reports into the SVP of Media.

Responsibilities

• Develop omnichannel digital media strategies and plans that align with client goals and objectives.
• Design robust media frameworks and define clear actionable KPIs.
• Present and defend your strategic recommendations with confidence and clarity.
• Collaborate with platform partners and work directly in-platform to craft thoughtful data-informed media recommendations.
• Plan and execute across Google Ads LinkedIn Programmatic and Content Syndication channels.
• Build and deliver clear compelling media plan presentations for both internal and client teams.
• Partner with Media Buyers and Analysts to ensure flawless campaign setup execution and optimization.
• Translate performance data into strategic insights and actionable recommendations.
• Collaborate on tagging and measurement strategies to ensure accurate tracking and performance evaluation.
• Communicate ongoing campaign results optimizations and learnings to internal and external stakeholders.
• Drive ongoing media innovation by staying current on emerging platforms new techniques consumer behavior trends industry insights and innovation.

Experience Required

• 3years of experience planning and buying digital media across a range of platforms
• Hands-on experience buying within paid social Google Ads or programmatic platforms
• Experience working with analytics attribution and measurement tools
• Bachelors degree from an accredited four-year institution (or equivalent professional experience)
• Paid Social and Shopper Marketing experience are strong pluses

Ideal Skills/Qualifications

• Certifications in Google Ads Analytics or Paid Social platformspreferred
• CRM experience is a plus
• Outstanding organizational skills
• Strong detail management
• Excellent written and verbal communications ability
• Ability to work independently and as part of a team

WHY WERE HIRING

The short answer Were looking to keep a good thing going. An independently owned full-service marketing agency Pinckney Hugo Group has grown consistently over the past 20 or so years.

Weve created bigger and better work added to our capabilities and expanded to serve a wider range of regional national and international clients. Its all happened because weve been able to bring in incredibly talented and dedicated people to help build something special. And because we dont plan on slowing down anytime soon were posting career opportunities like this one.

WHY PHG

For starters youll have the chance to work on some of the biggest brands and most exciting projects in the world all from right here in Upstate New York and in some cases from the comfort of your home.

Youll be challenged but youll never be on your own. What we offer takes a full team. And were just that a team. A group of complementary talents that when unleashed together can do anything we set our minds to.

Some of our comprehensive and competitive benefits include:

• Hybrid work split your week between working in our office or at home
• Generous PTO policy including flex time
• Paid parental leave
• Medical vision dental benefits
• Resources for savings and investments such as our 401(k) plan with company match
• Company-sponsored events and swag
• Dog friendly work environment
• Opportunities to learn develop network and connect

Total compensation for this role is designed to be competitive with the market. The anticipated salary range for this Syracuse NY-based position is $75000 to $85000 per year. The final offer will depend on the candidates experience skills abilities and geographic location along with other business and organizational considerations. PHG also provides a comprehensive benefits package; for more information please visit our website.

OUR HIRING PHILOSOPHY

At Pinckney Hugo Group we believe that diversity improves our agency and helps us to better serve our clients by offering different views perspectives and experiences. We are committed to creating a diverse environment and team and aspire to better reflect the brands and people we serve. We strongly encourage people of color members of the LGBTQAI community people with disabilities and other underrepresented groups to apply to join our team. No matter who you are youll find opportunity here. Well empower you to work on amazing brands with incredible teams all while giving you the space you need to make this time whatever you want it to be. Apply today and explore all the ways you can grow with us. Youll be glad you did and we will too.

Wed like to know more about you and why youre interested in PHG. Please be sure to include a cover letter with your resume submission.