Commercial Manager (FMCG)

Kuala Lumpur - Malaysia

Monthly Salary: MYR 12000 - 15000

Experience Required: 5years

Posted on: 29-10-2025

Vacancies: 1 Vacancy

Job Summary

Role Overview:

We are seeking an experienced Commercial Manager to lead and drive our B2B Modern Trade and General Trade business operations within the FMCG sector. This role is accountable for defining commercial strategies managing key channels and leading a high-performing team to deliver sustainable sales growth and strong market presence

Key Responsibilities:

Lead coach and develop the sales and trade marketing teams to achieve company sales and growth objectives.
Establish clear performance goals monitor progress and foster a culture of accountability collaboration and continuous improvement.
Build and strengthen strategic relationships with key trade partners including distributors buyers and category managers.
Negotiate pricing trading terms and promotional agreements in alignment with overall commercial strategies.
Identify and pursue new business opportunities to expand market coverage and drive channel penetration.
Collaborate with marketing to plan and execute trade marketing activities that enhance brand visibility and conversion.
Oversee in-store activations merchandising and display programs to ensure strong market execution.
Manage trade and A&P budgets effectively tracking ROI and optimizing spending efficiency.
Partner with supply chain and marketing teams to align demand planning stock availability and trade execution timelines.
Analyze sales data market trends and competitor activities to guide strategy and tactical decisions.
Prepare accurate sales forecasts reports and business insights to support management decision-making.
Provide data-driven recommendations to improve channel productivity profitability and operational efficiency.

Requirements

Bachelors degree in Business Marketing or a related field.
610 years of experience in FMCG sales or commercial management with a track record in Modern Trade and General Trade.
Solid understanding of trade marketing and channel development.
Strong leadership negotiation and communication skills.
Analytical thinker with a strategic yet hands-on approach.
Proficient in Microsoft Excel and sales reporting tools.
Willingness to travel for customer meetings and market visits.

Required Skills:

Strong Leadership Strategic Commercial Planning Negotiation Analytical Problem-solving Trade Marketing Management skills FMCG Experience

Role Overview:We are seeking an experienced Commercial Manager to lead and drive our B2B Modern Trade and General Trade business operations within the FMCG sector. This role is accountable for defining commercial strategies managing key channels and leading a high-performing team to deliver sustaina...

Role Overview:

Key Responsibilities:

Lead coach and develop the sales and trade marketing teams to achieve company sales and growth objectives.
Establish clear performance goals monitor progress and foster a culture of accountability collaboration and continuous improvement.
Build and strengthen strategic relationships with key trade partners including distributors buyers and category managers.
Negotiate pricing trading terms and promotional agreements in alignment with overall commercial strategies.
Identify and pursue new business opportunities to expand market coverage and drive channel penetration.
Collaborate with marketing to plan and execute trade marketing activities that enhance brand visibility and conversion.
Oversee in-store activations merchandising and display programs to ensure strong market execution.
Manage trade and A&P budgets effectively tracking ROI and optimizing spending efficiency.
Partner with supply chain and marketing teams to align demand planning stock availability and trade execution timelines.
Analyze sales data market trends and competitor activities to guide strategy and tactical decisions.
Prepare accurate sales forecasts reports and business insights to support management decision-making.
Provide data-driven recommendations to improve channel productivity profitability and operational efficiency.

Requirements

Bachelors degree in Business Marketing or a related field.
610 years of experience in FMCG sales or commercial management with a track record in Modern Trade and General Trade.
Solid understanding of trade marketing and channel development.
Strong leadership negotiation and communication skills.
Analytical thinker with a strategic yet hands-on approach.
Proficient in Microsoft Excel and sales reporting tools.
Willingness to travel for customer meetings and market visits.

Required Skills:

Strong Leadership Strategic Commercial Planning Negotiation Analytical Problem-solving Trade Marketing Management skills FMCG Experience