Senior Marketing Executive
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Job Location:
Monthly Salary:
Posted on:
29-10-2025
Vacancies:
1 Vacancy
Job Summary
Senior Marketing Executive
About the Role
We are seeking a creative yet data-driven Senior Marketing Executive to lead our digital performance and social media marketing initiatives along with supporting offline branding and events. The ideal candidate will have a strong understanding of integrated marketing campaigns and performance optimization especially within the service industry.
Key Responsibilities
1 Digital & Performance Marketing
Strategize and execute high-ROI paid campaigns across Google Ads Meta Ads LinkedIn etc.
Manage end-to-end performance campaigns:
Lead generation CPL & CPA optimization
Remarketing and lookalike audience targeting
A/B testing to boost conversions
Conduct SEO/SEM activities keyword planning & web traffic analysis
Create and optimize landing pages aligned with campaign goals
Track & report performance using Google Analytics Meta Business Suite CRM dashboards
2 Social Media Marketing
Manage and grow social media presence on LinkedIn Facebook Instagram
Plan and execute social media campaigns from strategy and content creation to community engagement
Coordinate with design and copy teams for post creation
Develop engaging content (posts stories reels videos)
Handle business page enquiries and maintain brand consistency through storytelling
Track engagement reach follower growth and lead conversions
3 Offline & Event Marketing
Plan and execute branding events workshops and BTL activities
Coordinate with vendors for event branding collaterals and promotions
Support the sales team with marketing tools brochures standees flyers etc.
Requirements
kills & Qualifications
Graduate / Postgraduate in Marketing Mass Communication or related field
34 years of relevant experience (preferably in service/staffing/skill development industry)
Hands-on expertise in:
Performance Marketing (Google & Meta)
Social Media Management
SEO/SEM & Analytics Tools
Content Planning & Coordination
Strong communication and presentation skills
Balanced creativity and analytical thinking
Ability to manage multiple campaigns with strict deadlines
Benefits
Required Skills:
Graduate / Postgraduate in Marketing Mass Communication or related field 34 years of relevant experience (preferably in service/staffing/skill development industry) Hands-on expertise in: Performance Marketing (Google & Meta) Social Media Management SEO/SEM & Analytics Tools Content Planning & Coordination
Company Industry
IT Services and IT Consulting
Key Skills
- Customer Services
- Business Analysis
- Business Administration
- Business Management
- Business Solutions
- Communication
- Business Operations
- Business Sales
- Relationship Management
- Client Services
- Team Player Spirit
- Business Analytics
- Problem Solving Skills
