Specialist II, Brand Creative Writing GC
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Job Location:
Monthly Salary:
Posted on:
29-10-2025
Vacancies:
1 Vacancy
Job Summary
About Brand Creative
Brand Creative is the art of storytelling.
We are the storytellers.
We are the voice of Nikes heart and soul.
Our mission is to tell powerful meaningful stories across every touchpoint of the brand ecosystem using every existing and emerging platform to inspire enable and connect all athletes* while driving brand distinction and business impact.
We make people feelsport and help them dosport every day.
About the Role
Youre a proven experienced writer a wordsmith a storyteller a lover of language.
Fluent in both Chinese and English you move seamlessly between the two with precision and intent.
You have an innate ability to adapt to an established brand voice and writing DNA and to speak authentically to different audiences from sneakerheads to yogis footballers to Nike Members or anyone who simply loves sport.
You thrive in collaboration with creative and marketing teams yet youre equally capable of crafting brilliant copy independently writing words that inspire attract and move people.
You can take raw information about athletes or products and turn it into stories that hit deep.
Youve partnered closely with designers art directors and brand narrative experts across digital and physical spaces.
Your portfolio shows mastery of the Chinese language and a sharp grasp of the cultural and linguistic nuances of todays youth.
Your work is publish-ready error-free and needs no copyediting.
You know the rules of copywriting and just as importantly when to break them to make your message hit harder.
What Youll Work On
Youll create extend and adapt creative concepts copy and content that elevate Nikes brand experience across all channels bringing to life seasonal brand stories that connect emotionally and culturally.
From retail to apps WeChat youll think innovatively act strategically and execute stories that form a full end-to-end Creative Offense.
Youll craft taglines hooks short-form and long-form copy with precision and imagination;
collaborate directly with agencies designers and brand narrative experts to build stories and define best practices across digital and physical spaces.
Youll help shape Nikes narrative DNA and internal writing guidelines.
Your words will be read by millions of consumers and athletes across the region.
Youll also bring a strong digital pulse an instinctive understanding of online culture internet language and social trends.
You can tell whats truly resonant versus whats just noise.
You understand how your audience speaks feels and connects not to imitate them but to express Nikes attitude in their language.
Youll actively track and engage with Nikes social platforms reading the comments spotting cultural signals and understanding what moves people.
Youre not just a creator youre also an observer and a gatekeeper ensuring that every word and every story stays true to the brands soul while staying sharp to the cultural now.
Above all youll make sure that every piece of communication speaks with an authentic Nike Voice.
Youll continually build knowledge of Nikes philosophy products and trends as well as the broader consumer and cultural landscape
so that every line you write lands with meaning and power.
What Were Looking For
Exceptional mastery of Chinese copywriting especially in crafting digital-native internet-savvy headline-driven creative.
Fluent and professional English writing and communication skills.
Deep understanding and passion for social media culture digital storytelling and language trends.
Minimum of 5 yearsof experience in copywriting content creation or creative storytelling roles.
Experience working in a digital creative agency or within a brands in-house internet social or digital departmentis highly preferred.
Required Experience:
IC
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
