Assistant Director, Product Marketing
Share
Job Location:
Irvine, CA - USA
Monthly Salary:
$ 85000 - 100000
Posted on:
15 days ago
Vacancies:
1 Vacancy
Job Summary
Job Description Summary
The Assistant Director Product Marketing reporting to the Director of Integrated Marketing & Strategy is responsible for developing and executing go-to-market strategies that drive awareness engagement and enrollment for all graduate-level program offerings across all Chapmans schools and colleges. The assistant director serves as a liaison between academic units admission teams external vendors and SMC to ensure program differentiation value propositions and messaging are effectively articulated to prospective students across multiple channels supporting enrollment growth and student engagement. This position is in person in Orange CA and the candidate will be expected to be in the office 3-5 days a week.
Responsibilities
Program Marketing Strategy Develop comprehensive marketing strategies for graduate programs across all schools and colleges. Translate academic offerings into compelling messaging tailored to target audiences. Support competitive benchmarking and market research to identify unique selling points and inform positioning. Campaign Planning & Management Work closely with school/college partners program directors and admission counselors to gather program insights and updates. Partner and collaborate with web/digital content creative teams and media agencies to plan and execute multi-channel marketing campaigns. Coordinate with schools/colleges to identify engage and maintain a roster of students and alumni; support their participation in storytelling testimonials and other marketing initiatives. Ensure all marketing materials align with institutional brand standards and meet program-specific goals. Support email/text nurturing journeys to guide prospective students through the admissions funnel. Manage the lifecycle of marketing campaigns from kickoff to completion utilizing the project management system. Create and maintain project plans timelines task lists and milestones. Actively monitor progress resolve bottlenecks and escalate risks when needed. Content & Asset Development Write and/or oversee creation of content for marketing collateral such as program pages brochures landing pages emails ad copy etc. that communicates program differentiators outcomes and value propositions. Ensure all content aligns with brand standards is optimized for search engines and resonates with prospective graduate students. Performance Analysis & Reporting Track measure and report on marketing campaign performance using insights to refine strategies. Monitor inquiry application and enrollment trends to assess campaign impact and identify new opportunities. Support other duties for SMC as assigned.
Required Qualifications
Bachelors degree in communications marketing business data analytics or related field. Minimum 5 years of experience in a dedicated marketing role. Proven track record of developing executing and measuring marketing strategies for products and/or programs in a higher education graduate or professional education setting. Must be able to independently develop effective go-to-market strategies without the assistance of an agency partner using data market trends competitive analysis and a deep understanding of segmentation channel and content strategies. Experience with competitive benchmarking and market research to inform product/program positioning. Experience with CRM systems lead nurturing campaigns and performance tracking. Proven ability to plan prioritize multiple projects and complete them in a timely manner. Experience working with and maintaining effective relationships with external agencies and vendors for marketing purposes. Strong writing editing communication and interpersonal skills. Solid knowledge of digital marketing content strategy and paid media. Experience in Google Analytics Google Tag Manager Google Data Studio and in social media platforms and their advertising tools (Facebook Ads Manager LinkedIn Campaign Manager Google Ads Manager etc.) and UTM tracking. Skills in organizing and planning problem analysis and problem solving. High proficiency in SEO keyword research and tools like ahrefs and/or SEMrush Strong analytical skills and experience with reporting and measurement capacity.
The Assistant Director Product Marketing reporting to the Director of Integrated Marketing & Strategy is responsible for developing and executing go-to-market strategies that drive awareness engagement and enrollment for all graduate-level program offerings across all Chapmans schools and colleges. The assistant director serves as a liaison between academic units admission teams external vendors and SMC to ensure program differentiation value propositions and messaging are effectively articulated to prospective students across multiple channels supporting enrollment growth and student engagement. This position is in person in Orange CA and the candidate will be expected to be in the office 3-5 days a week.
Responsibilities
Program Marketing Strategy Develop comprehensive marketing strategies for graduate programs across all schools and colleges. Translate academic offerings into compelling messaging tailored to target audiences. Support competitive benchmarking and market research to identify unique selling points and inform positioning. Campaign Planning & Management Work closely with school/college partners program directors and admission counselors to gather program insights and updates. Partner and collaborate with web/digital content creative teams and media agencies to plan and execute multi-channel marketing campaigns. Coordinate with schools/colleges to identify engage and maintain a roster of students and alumni; support their participation in storytelling testimonials and other marketing initiatives. Ensure all marketing materials align with institutional brand standards and meet program-specific goals. Support email/text nurturing journeys to guide prospective students through the admissions funnel. Manage the lifecycle of marketing campaigns from kickoff to completion utilizing the project management system. Create and maintain project plans timelines task lists and milestones. Actively monitor progress resolve bottlenecks and escalate risks when needed. Content & Asset Development Write and/or oversee creation of content for marketing collateral such as program pages brochures landing pages emails ad copy etc. that communicates program differentiators outcomes and value propositions. Ensure all content aligns with brand standards is optimized for search engines and resonates with prospective graduate students. Performance Analysis & Reporting Track measure and report on marketing campaign performance using insights to refine strategies. Monitor inquiry application and enrollment trends to assess campaign impact and identify new opportunities. Support other duties for SMC as assigned.
Required Qualifications
Bachelors degree in communications marketing business data analytics or related field. Minimum 5 years of experience in a dedicated marketing role. Proven track record of developing executing and measuring marketing strategies for products and/or programs in a higher education graduate or professional education setting. Must be able to independently develop effective go-to-market strategies without the assistance of an agency partner using data market trends competitive analysis and a deep understanding of segmentation channel and content strategies. Experience with competitive benchmarking and market research to inform product/program positioning. Experience with CRM systems lead nurturing campaigns and performance tracking. Proven ability to plan prioritize multiple projects and complete them in a timely manner. Experience working with and maintaining effective relationships with external agencies and vendors for marketing purposes. Strong writing editing communication and interpersonal skills. Solid knowledge of digital marketing content strategy and paid media. Experience in Google Analytics Google Tag Manager Google Data Studio and in social media platforms and their advertising tools (Facebook Ads Manager LinkedIn Campaign Manager Google Ads Manager etc.) and UTM tracking. Skills in organizing and planning problem analysis and problem solving. High proficiency in SEO keyword research and tools like ahrefs and/or SEMrush Strong analytical skills and experience with reporting and measurement capacity.
Required Experience:
Director
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
