Email Marketing Strategist
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Modern Campus is obsessed with empowering its 1800 higher education customers to thrive when radical transformation is required to respond to lower student enrollments and revenue rising costs crushing student debt and administrative complexity.
The Modern Campus engagement platform powers solutions for non-traditional student management web content management catalog and curriculum management student engagement and development conversational text messaging career pathways and campus maps and virtual tours. The result: innovative institutions can create a learner-to-earner lifecycle that engages modern learners for life while providing modern administrators with the tools needed to streamline workflows and drive high efficiency.
Learn how Modern Campus is leading the modern learner engagement movement at and follow us on LinkedIn.
Whats the role
The Email Marketing Specialist is responsible for building and executing high-impact B2B email marketing programs that drive engagement generate pipeline and strengthen customer relationships across the learner-to-earner lifecycle.
In this role youll own the full email marketing processfrom strategy segmentation and email content development to deployment reporting and optimization. Youll collaborate closely with the Demand Generation Product Marketing Customer Marketing and Sales teams to create targeted personalized email campaigns that convert interest into action and support Modern Campuss growth objectives.
The ideal candidate is both creative and analyticalable to craft compelling messages for higher education audiences while optimizing performance through data and insights.
Key Responsibilities:
Development & Execution
- Manage the end-to-end email marketing process including scheduling segmentation copywriting coordination design coordination testing and deployment.
- Build and execute nurture programs that engage prospects accelerate funnel progression and support retention and expansion initiatives.
- Partner with Revenue Operations to maintain and segment email lists ensuring accurate targeting and clean data.
Optimization & Performance
- Continuously monitor and analyze campaign performance metrics (open rates CTRs conversions unsubscribes etc.) to identify trends and areas for improvement.
- Conduct A/B testing to optimize subject lines send times design elements and content for maximum impact.
- Ensure email deliverability best practices compliance with privacy regulations and proper use of tracking and automation tools.
- Provide actionable insights and recommendations to enhance engagement and overall marketing ROI.
Innovation & Collaboration
- Stay current on email marketing trends technologies and best practices to continually evolve Modern Campuss approach.
- Partner with content and design teams to ensure strong visual identity and messaging alignment across all campaigns.
- Support broader marketing programs and campaigns with email components that amplify reach and drive conversions.
What you offer
- 5 years of experience in B2B email marketing; SaaS experience strongly preferred.
- Proven success developing and executing multi-touch email campaigns that drive measurable results.
- Strong analytical skills with the ability to interpret campaign data and translate insights into action.
- Excellent copywriting and communication skills tailored to professional and higher education audiences.
- Proficiency with marketing automation platforms such as HubSpot Marketo or Pardot.
- Experience working with CRM systems such as Salesforce or HubSpot.
- Bachelors degree in Marketing Communications or a related field (preferred).
What we offer
- The base salary range* for this full-time position is between $80000 - $120000
- Remote first workplace our employees get things done!
- Rewards and recognition programs
- Learning and development opportunities
- You will make a difference every day for universities trying to grow and students trying to learn.
What we believe
At Modern Campus we believe that a diverse equitable and inclusive workplace furthers relevance resilience and longevity. We encourage people from all backgrounds ages abilities and experiences to apply for our positions. Modern Campus is proud to be an equal opportunity workplace and is committed to bring on hires regardless of race color ancestry religion sex national origin sexual orientation age citizenship marital status disability gender identity or Veteran status (for US candidates). If you require accommodations during any part of the interview process due to a disability please let our recruiter know.
*Our salary ranges reflect the minimum and maximum target for new hires for the position within the US and Canada. Within the range individual pay is determined by factors including job-related skills experience and relevant education or training.
Required Experience:
Senior IC
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
About Company
Create great digital experiences for non-traditional learners. Grow and manage the business of Continuing Education through perfectly designed software systems.
