Creative Marketing Director

Role Overview

The Creative Marketing Director will oversee all facets of creative direction brand development and content strategy at Blue Heron. They will define the creative vision strengthen brand positioning and ensure alignment across design marketing PR and digital channels. The ideal candidate balances strategic leadership with creative execution blending artistry storytelling and data to shape a cohesive and inspiring brand presence.

Key Responsibilities

1. Creative & Brand Voice Leadership

Provide visionary leadership to the creative and content teams fostering a culture of innovation collaboration and excellence.

Lead and mentor graphic designers content producers copywriters and other creative staff to deliver world-class design and storytelling.

Define project scope priorities and timelines ensuring resources are effectively allocated to meet deadlines and objectives from full campaigns to individual tasks.

Implement creative best practices and design systems to enhance efficiency and quality.

2. Brand Strategy & Positioning

Develop and maintain brand guidelines and messaging architecture ensuring consistency across all internal and external communications.

Conduct brand audits and competitive analyses to strengthen differentiation and market positioning.

Partner with executive leadership to ensure the brands creative direction supports business growth objectives.

3. Content & Campaign Strategy Calendarization & Production

Oversee all campaign planning develop communications calendar and content creation including photo video and storytelling assets ensuring alignment with brand vision and guidelines.

Actively produce content as an individual contributor in addition to leading the team (hands on approach)

Collaborate with internal and external production partners to manage the full lifecycle of creative content from concept to execution.

Lead the development of the content calendar integrating thought leadership SEO/SEM strategy and cross-channel storytelling.

Ensure content performance is measured analyzed and optimized for engagement and brand impact.

4. Marketing Collateral

Direct the design and production of compelling marketing materials for both print and digital platforms (advertising brochures social email signage and web).

Partner with Sales teams to ensure all collateral supports strategic objectives and drives measurable results.

Elevate creative campaigns through strong conceptual thinking and storytelling that reflects Blue Herons design ethos.

5. Digital Experience & Social Media

Lead the creative vision for Blue Herons digital presence including website design UX/UI enhancements and campaign landing pages.

Oversee organic social media strategy and ensure cohesive visual and narrative execution across all platforms.

Collaborate with Digital Marketing and PR teams on influencer and community engagement initiatives to grow brand awareness.

6. Public Relations & Communications

Execute public relations strategy and guide the PR Specialist and PR Partner Agency to ensure media and communication is on brand.

Partner with executive leadership to craft narratives that enhance the companys reputation and thought leadership presence.

Execute internal communications tactics through PR Specialist.

7. Cross-Functional Collaboration

Collaborate with internal stakeholders such as architectural and interior design teams to produce visuals and creative assets that communicate design intent and elevate client experiences.

Work closely with all Sales and Marketing Operations (Revenue team) to align creative output with data insights CRM workflows and automation processes.

8. Budget Management & Quality Assurance

Manage creative budgets resources and vendor relationships to maximize ROI and maintain high production standards.

Implement quality control processes to ensure all creative work meets Blue Herons exacting standards of design and execution.

9. Software & Tools

Maintain proficiency in design and production tools (InDesign Photoshop Illustrator PremierePro WordPress MS Office).

Identify opportunities to streamline workflows and integrate new AI technologies to enhance creative output.

Essential Qualifications:

• Bachelors or Associate degree in Graphic Design Visual Design or Art Direction preferred.
• Prior experience in a leadership or managerial role overseeing a design team and delivering successful design projects.
• Able to adapt to brand standards and understand the importance of a strong brand identity.
• At least 8 years of experience managing designers workload deadlines and skills.
• Highly proficient in Adobe Creative Suite (especially Photoshop InDesign Illustrator Premiere Pro) and WordPress Social Media Platforms.
• Highly proficient in MS Office (especially PPT).
• Deadline-oriented with solid organizational skills that enable quick turnaround times.
• Flexible professional with a can-do outlook who demonstrates mentorship with designers.
• Able to successfully work within a team structure.
• Desire to continue to grow their craft.

Soft skills:

• Creative Thinking: The ability to think creatively and bring innovative design ideas to the table is crucial for this role.
• Effective Communication: Clear and concise communication is vital for conveying design concepts providing feedback and collaborating with teams.
• Strong Leadership: Leadership skills are essential for guiding and inspiring a design team and providing clear direction.
• Problem-Solving: The capacity to creatively address design challenges and find solutions is critical for successful project execution.
• Team Collaboration: Effective collaboration with cross-functional teams including architects and interior designers is essential for cohesive project execution.