Fitness Content Specialist
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Job Location:
Hoofddorp - Netherlands
Monthly Salary:
Not Disclosed
Posted on:
29-10-2025
Vacancies:
1 Vacancy
Job Summary
Build the fitness programs 4.5M members train with every day
Were looking for a creative strategic and customer-obsessed Fitness Content Specialist to shape how millions of members train and stay motivated. At Basic-Fit Europes leading fitness brand and recently awarded Marketing Company of the Year youll build and own full training programs that are easy to discover simple to follow and hard to quit.
This Is What Your Role Looks Like
From insight to execution youll translate member needs into motivating fitness journeys. Youll work across teams to bring ideas to life and constantly optimize based on performance and feedback. This isnt just content creation this is program ownership.
Your Responsibilities
Own and deliver complete fitness programs
Youll lead or collaborate in every step from idea to execution:
Define positioning structure and purpose
Translate research and behavior insights into scalable inclusive programs
Align with campaign and product planning calendars
Help launch across all key touchpoints: App CRM Website and in-gym
Monitor performance and iterate to boost impact
Turn member needs into high-impact content
Use data and insights to understand what motivates our members
Design clear effective workouts and journeys for every fitness level and goal
Build structured habit-forming experiences that drive results
Collaborate to make it happen
Align across CRM Production Brand & Comms and Digital teams
Ensure visibility and consistency across all member-facing channels
Live by the numbers
Own your KPIs and track what matters
Lead monthly evaluations and share learnings
Test improve and evolve always
Who Are You
Youre a fitness-savvy program builder who knows how to turn insight into action. You combine creativity with structure and care deeply about how people move and stay motivated.
End-to-end program and content ownership
Stakeholder management in a cross-functional setup
Strong data mindset and KPI tracking
Insight-led structured member-first thinking
Certified in Personal Training (NASM EREPS or similar)
Fluent in English (other languages like Dutch French German or Spanish are a plus)
What We Offer You
At Basic-Fit its not just about work its about your growth. As a Fitness Concent Specialist youll have the freedom to make an impact and develop yourself in a dynamic environment.
What you can expect from us:
Learning & Development: Unlimited access to GoodHabitz and LinkedIn Learning.
Career Growth: Plenty of opportunities for professional and personal development.
Work Culture: An informal international and down-to-earth environment.
Innovation: Your ideas contribute to strategic projects.
Perks & Benefits: Travel allowance bike plan health insurance discounts remote work allowance and a pension plan (52% contribution by Basic-Fit).
Fitness: Access to our gym at HQ.
About Basic-Fit
Basic-Fit is Europes largest low-cost high-value fitness chain with more than 4.4 million members across 1600 clubs. We are continuously growing and improving. If youre looking for a place where you can make an impact while having fun at work youve come to the right place!
What Makes Us Unique
Work with Impact: What you do makes a difference. We dont just work for our members partners and teamswe work with them.
Collaboration: Everyone works together to achieve goals and celebrate success.
Diversity & Inclusion: We welcome everyone into our workplace.
Apply Now!
Ready for your next adventure Click the Apply button and well get in touch with you as soon as possible.
Questions Feel free to contact Kerensa van der Lansat .
Required Experience:
IC
Key Skills
- Sales Experience
- Customer Service
- Communication skills
- Cashiering
- Computer Skills
- Physiology Knowledge
- Retail Sales
- Group Fitness
- Teaching
- Personal Training
- Garment Construction
- Supervising Experience
