Mobile UA Operations Specialist

About US

At Leadtech weve been redefining digital businesses since 2009 creating innovative online solutions that reach millions of users every month. With a diverse team of over 700 members from 23 nationalities were united by a passion for creativity and collaboration.

We specialize in delivering user-centric experiences across web and mobile platforms where people can connect with our products like never before.

Were proud of our global reach and committed to fostering an inclusive workplace where every individual contributes to our shared vision of bringing cutting-edge projects to life. Learn more about our journey and mission on our About Us page!

About the Role

Were looking for a UA Ops Specialist (Apps) a Paid User Acquisition expert whos spent years running mobile campaigns and now wants to bring that experience to the technical and operational side of growth.

You wont be optimizing bids or pushing budgets daily our UA Managers do that. Instead youll be their partner-in-crime and the MarTech ambassador in the kingdom of App UA: someone who knows campaigns inside out understands attribution headaches and ensures every event postback and parameter is in place so performance is measured right.

And just so were clear: we love it if youve studied Marketing at Yale Digital Business in Hong Kong or anything else entirely thats awesome. But what we value much more is your hands-on experience the skills youve built and above all your attitude.

Youll work side by side with our Web UA Ops Specialist and our Web MarTech Specialist together forming a cross-functional unit that keeps UA stitched together across Web App and everything in between.

This role is ideal for someone with 5 years of hands-on experience running App UA campaigns who now wants to focus on ops measurement and future-proof attribution.

Must-have

• 5 years of proven recent hands-on experience running Paid UA campaigns for mobile apps. If you still call Apple Search Ads ASA or remember when UAC was new in Google Ads thats a good sign youve been around long enough to have scars .
• Proven expertise across the main Paid UA channels for apps:
• Search (UAC ASA): Solid experience with Google App Campaigns (UAC) you know how they really work. You can talk with your AM about using negative keywords to avoid cannibalizing Search (especially in Web2App flows). Youve debated the value of optimizing to tROAS and if youve run campaigns optimized to pLTV and connected them via Measurement Protocol thats next-level. You also know Apple Search Ads deeply and have clear views on whether Brand campaigns really add incremental ROAS.
• Social (Meta TikTok): Strong experience with Meta Ads and TikTok Ads well beyond the basics. You can debate AEM vs. SKAN for Meta and you know how TikToks ADC campaigns impact MMP reporting. Youre also confident working with datasets you can identify when events are coming from the SDK vs. via CAPI. Because lets be honest CAPI is your best friend right
• Programmatic: Broad experience with AppLovin Unity Ads Moloco Mintegral Liftoff etc. You probably also have your own secret DSP testing list. You know that fraud prevention (Protect360 or similar) is non-negotiable and well definitely ask your opinion on click-spoofing during the interview.
• AdNetworks non-traditional: If youve tested campaigns on X Ads Reddit Ads or other alternative networks even better. We wont say were running them now but maybe were exploring .
• You understand the subscription app business. Trials renewals cancellations win-backs youve seen how they play out in practice. And you dont stop at CPI or CPA youre fluent in cohorted ROAS predictive ROAS LTV predictive LTV churn impact and (most importantly) how UA choices ripple through the business.
• Youve lived inside MMPs. If its Appsflyer even better. Youve pulled raw data built reports and youve probably argued (or rolled your eyes) about SSOT dashboards vs. traditional attribution. You also have strong opinions on CTA vs. VTA windows and probabilistic attribution (modeled conversions). Fan or hater Well ask you in the interview.
• You know how to make Firebase useful. Not just as an analytics tool but as a connector to Google Ads so in-app events can actually fuel campaign optimization when it makes sense. You also know how to squeeze value out of Firebase Analytics data streams in GA4 making sure events are tracked properly and usable for UA strategy.
• Youre curious about CTV. You know its becoming part of the UA mix and you understand the difference between running it purely for awareness vs. tying it back to measurable post-install events. Most importantly youre interested in how it can fit into a subscription-driven growth strategy.
• Fluent English (written & spoken). You dont need to be Shakespeare (or Harry Styles ) but you must communicate clearly with UA peers MarTech and Data. And if you happen to speak another language any language even better! Teach us a few words we can use when we travel (not just the bad ones please ).

Big plus

• Experience with server-to-server integrations (S2S postbacks advanced SKAN setups).
• Ability to query data with SQL (BigQuery Databricks) to validate MMP data vs. warehouse truth.
• ASO knowledge not just install numbers but measuring how Paid UA impacts organic installs & store rankings (organic uplift).
• Cross-pollination: curious about Web UA Ops & MarTech (Web2App flows CAPI CMPs) and willing to share your App knowledge back.
• Awareness of emerging CTV channels and how they tie into UA and subscriptions.

Our Values in Action

1. Level up. We grow and we make our teammates grow if you know a smarter way to do Web2App tracking you share it with the team.
2. See it fix it. If you notice Product has launched an A/B test that isnt aligned with how we measure tracking you dont stay quiet you raise your hand. Tell the PO the PM or even the CEO if needed.
3. Always ahead. ATT tightening SKAN 5 Youre testing before the industry headlines hit.
4. Now means now. If CAPI breaks on Friday you dont push it to next sprint you raise it and propose a fix today.
5. Team spirit. Youre the MarTech ambassador in the kingdom of App UA speaking the same lingo as UA Managers while making sure attribution is stitched together
6. Ownership. If App Campaigns underperform because of a broken setup you dont just escalate you bring solutions.

Why Join Our Team

• Be the bridge between UA and Tech. Youll bring deep campaign experience and elevate it with operational and technical mastery.
• Work hand in hand with Web UA Ops MarTech. Together youll form a cross-functional team that makes sure UA (App & Web) runs on clean reliable and future-proof setups.
• Real ownership of UA execution. You wont just follow playbooks youll help write them.
• Room to grow. This department is new and scaling fast so theres plenty of space to expand your role.
• Future opportunities. Beyond subscriptions youll help us explore channels like ASO uplift CTV and alternative networks.
• Were nerds at heart. If you love arguing about CTA vs. VTA whether SSOT dashboards actually help or why TikTok ADC breaks reporting youll fit right in.
• Your voice matters. We want someone who challenges assumptions and speaks up when things dont add up.

WHY SHOULD YOU JOIN US

Growth and career development

• At Leadtech we prioritize your growth. Enjoy a flexible career path with personalized internal training and an annual budget for external learning opportunities.

Work-Life balance

• Benefit from a flexible schedule with flextime (7 - 9:30 a.m. start 3:30 - 6 p.m. end) and the option of working full remote or from our Barcelona office. Enjoy free Friday afternoons with a 7-hour workday plus a 35-hour workweek in July and August so you can savor summer!

Comprehensive benefits

• Competitive salary full-time permanent contract and top-tier private health insurance (including dental and psychological services).
• 25 days of vacation plus your birthday off with flexible vacation optionsno blackout days!

Unique Perks

• If you wish to come in our office in Barcelona youll find it coplete with free coffee fresh fruit snacks a game room and a rooftop terrace with stunning Mediterranean views.
• Additional benefits include ticket restaurant and nursery vouchers paid directly from your gross salary.

Join us in an environment where youre free to innovate learn and grow alongside passionate professionals. At Leadtech youll tackle exciting challenges and be part of a vibrant team dedicated to delivering exceptional user experiences

Equal Employment Opportunity Employer:

Leadtech is an Equal Employment Opportunity (EEO) Employer which means we encourage applications from people with different backgrounds interests and personal circumstances. Our team welcomes applicants regardless of their race gender age religion nationality sexual orientation and/or disabilities. All we need is your high energy skills and willingness to be a part of a great project!

Location

Youll have the flexibility to choose whether youd like to come to the office every day from time to time or work fully remote. We want you to find the best combination for you.

If you prefer to be surrounded with amazing people our exceptional office is in Barcelonas Blue Building located right on the citys seafront. Besides our stunning views youll enjoy our office perks such as free fruit snacks and coffee and youll also be able to take part in our Mario Kart and table tennis competitions.

The personal data you provide will be processed in order to manage your candidacy for the corporate selection processes that fit your profile. If you wish you can exercise your rights of access rectification or cancellation by writing to our address (Avenida Litoral 12-14 5ta planta. Barcelona. 08005) or to the email address attaching to your request a document that can validate your identity.

Leadtech is an Equal Employment Opportunity (EEO) Employer which means we encourage applications from people with different backgrounds interests and personal circumstances. Our team welcomes applicants regardless of their race gender age religion nationality sexual orientation gender identity gender expressión and/or disabilities. All we need is your high energy skills and willingness to be a part of a great project!

Required Experience:

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