Senior Specialist Yield Measurement & Management Retail Media (mfd)
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Your Tasks
- Maximize programmatic revenue through data analysis pricing strategies floor optimization
- Identify levers to increase available inventory and optimize monetization based on potential
- Analyze bid landscapes fill rates and CPMs to identify trends inefficiencies and opportunities
- Support the definition of pricing strategies and inventory management practices to ensure sustainable revenue
- Gather and validate data on current inventory pricing and performance to understand their interdependencies and revenue impact
- Monitor key retail media metrics with a focus on onsite ads to continuously improve yield performance
- Provide regular reporting on revenue performance opportunities and risks
- Stay up-to-date on industry trends changes in privacy regulation (e.g. GDPR TCF) and ad tech innovation.
Your Profile
- Mandatory: Proven experience in online media with a strong focus on inventory optimization and yield management in retail media
- Solid knowledge of media performance metrics (impressions CTR CPM CPC ROAS etc.) and their relevance to retail media onsite ads
- Strong understanding of digital advertising technologies (e.g. Google Ad Manager OpenRTB header bidding
- Analytical mindset with proficiency in Excel/Google Sheets and data tools such as Looker Tableau or Google Analytics.
- Strong communication skills to present insights clearly to stakeholders
- Experience in a retail e-commerce or digital media environment is a plus
About Us
We are a leading company in the Retail Media industry committed to innovation and excellence. Contribute to shaping the future of Retail Media strategies for our agency partners and clients. If you (m/f/d) are passionate about marketing data analysis and driving business growth this role offers an exciting opportunity to make a meaningful impact in the field.
Our best solutions arise when diverse perspectives come together. Diversity is key to achieving our vision of becoming the Experience Champion in Consumer Electronics. We value diversity promote equal opportunities and foster inclusion join our team!
Additional Benefits
Job Infos
Location:München
MediaMarktSaturn Marketing
Department:HQ - Marketing & Communication
Entrylevel:Professional Level
Type of Employement:Full Time
Working Hours:375
Persona:Job Requisition HQ Employee
Recruiter:Laura Schröder
Recruiter:Laura Schröder
Required Experience:
Senior IC
Key Skills
- Quality Assurance
- Client Relation
- Target Audience
- Media Planning
- Trend Analysis
- Market Research
- Email Campaigns
- Social Channels
- Campaign Management
- Client Service
- Current Events
- News Stories
- Powerpoint
- Data Analysis
- Analytics
